Karine Joly, a University Business editor, reported on what she thinks are the top six trends when it comes to digital media in Higher Education. Her post lists the trends and describes their current use. Would you consider integrating some of these in your classroom?
Traditional players like NPR, as well as newcomers like Gimlet Media and the Panoply Network, have launched high-quality podcast series reaching millions of listeners and earning digital advertising dollars—including some from higher ed budgets.
- ‘Just for me’ marketing
Connected technologies enable more and more personalization on digital channels. As a result, the new generation of students, parents and alums expect personalized and adaptive solutions to their college needs and wants. The popularity of platforms like SnapChat among college students is a testament of this craving for more personalized communications.
- Online videos
Online videos can be set to autoplay to push advertising or promote branded content. They can also be counted as “viewed”—and billed—after only a few seconds for social media platforms.That’s why online videos have experienced amazing success on Facebook while the reach of traditional text-based updates or even pictures have been throttled by Facebook’s profit-driven news feed algorithm.
- Digital Assistants
As smartphones become indispensable for many people, personalized digital assistants like Siri, Cortana and Google Now are facilitating more human-device interactions. These voice-activated digital assistants are expected to play an increasing role in driving people to your web content.
- Virtual Reality
With its immersive and experiential proposition, virtual reality could help reduce the physical distance between users and a range of experiences: a lecture, a lab, a trip or even a campus visit. Schools such as UC Berkeley, Rochester Institute of Technology and Virginia Tech have created labs and research units to explore these applications.Regis University in Denver partnered with the agency Primacy to create a virtual reality tour of its campus. Broad adoption may be some years away, but early adopters might want make a move now.