Not Lost in Translation: Brands on Pinterest and Instagram
the ability of anyone, with internet access, to communicate instantaneously to a global network
n the world of Instagram and Pinterest, brands are equal opportunity participants with consumers. Brands create stories that entice and capture consumers’ attention to leverage their influence. Users interact with the brand by commenting, liking, or ignoring. In an instant, you know if you have a hit or a dud. When something is a hit, it is popular, but more importantly, it becomes influential. The relationship between brands and consumers has become peer based.
Both platforms are B2C driven, but does Instagram win as the more effective of the two?
Instagram can be shared vertically across Facebook, Twitter, Google+ and other platforms. Pinterest is about curating and discovering information. Instagram gives you the opportunity to reveal a personal side to your brand and to interact with your audience.
Instagram creates narratives and that may be the characteristic that trumps Pinterest. Instagram defines and shapes brands while Pinterest sells brands.