Why Copyblogger Is Killing Its Facebook Page
Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work?
See, Copyblogger’s main focus is serving its audience. And if that audience wasn’t engaging on Facebook, then there was no real reason for us to pour energy into it. That’s energy we can put into other areas — ones you appreciate more.
We all might love Facebook for a wide variety of reasons, but that means jack if our audiences don’t interact with us on Facebook.