social media listening strategy

Seven tips to creating a social media listening strategy

https://www.linkedin.com/pulse/article/20141104142730-79555391-seven-tips-to-creating-a-social-media-listening-strategy

  • Conduct a content audit. 
  • Analyze how and where you are sharing your content. Decide where you need to adjust. 
  • Determine your target audience and make sure you listen to them and pay attention to what they’re doing, too. 
  • Monitor for conversations around your brand and industry with online tools and TweetDeck. 
    • Complaints:
    • Praise:
    • Inquiries:
    • Recommendations/referrals:
  • Pay attention to breaking news and leverage your own content appropriately.
  • Join and monitor forums where people are talking about your brand. Respond when appropriate.
  • Don’t be a robot. Listen to your target audience and those who are similar to your brand. Engage with them.

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