4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing
By Aaron Agius
#1: Adjust Your Content Mix
On Facebook, go to Insights > Posts > Post Types to review the engagement by the type of content you posted (post, link, image, video). On Twitter, you can see a snapshot of each post you’ve made by going to Settings > Analytics > Tweets.
#2: Fine-tune Your Posting Schedule
On Facebook, go to Insights > Posts > When Your Fans Are Online. For Twitter, you can use a tool such a Tweriod to find out when the bulk of your followers are online.
#3: Inform Your Messaging
On Facebook, open the Ads Manager and go to Audience Insights. On Twitter, you can check your audience data by going to Settings > Twitter Ads > Analytics > Audience Insights.
#4: Boost Your Engagement
On Twitter, go to Settings > Analytics > Tweets and take a look at which post topics get the most engagement. On Facebook, go to Insights > Posts > Post Types and then switch the engagement metrics in Facebook to show reactions, comments, and shares for each post rather than post clicks or general engagement.
more on social media analytics in this blog