Community Relations for Administrators EDAD 652
Instructor Kay Worner
A discussion with Kay’s class of school administrators about the use of digital storytelling as a tool for community relations.
discussion based on LIB 490/590
- Introduction (5-10 min)
students: interests and related information
- Group assignment (5-10 min)
Effective communication strategies. List 3-5 and discuss the pros and cons (what makes them effective and are there any impediments, limitations)
- Class discussion on effective communication strategies: based on the group work findings, how do you think digital storytelling may be [can it be] an effective communication tool
What is Storytelling? How does it differ from Digital Storytelling?
Rossiter & Garcia (2010) consider “digital stories are short vignettes that combine the art of telling stories with multimedia objects including images, audio, and video” (p. 37)
Is Digital Storytelling more then just storytelling on technology steroids?
What is Digital Storytelling (DS) for school leadership? A bibliographic research reveals a plenitude of research on DS in the classroom, for educators, but not much for educational leaders.
Guajardo, Oliver, Rodrigez, Valcez, Cantu, & Guajardo (2011) view digital storytelling for emerging educational leaders as “as a process for data creation, analysis, and synthesis.”
There is information for corporate leaders or community leaders and DS, but not much for ed leaders.
Let’s create our own understanding of digital storytelling for educational leaders.
Basic definitions, concepts and processes.
- Learn about Web 1.0 versus Web 2.0; the Cloud; transliteracy and multiliteracy
Multimodal Literacy refers to meaning-making that occurs through the reading, viewing, understanding, responding to and producing and interacting with multimedia and digital texts. It may include oral and gestural modes of talking, listening and dramatising as well as writing, designing and producing such texts. The processing of modes, such as image, words, sound and movement within texts can occur simultaneously and is often cohesive and synchronous. Sometimes specific modes may dominate.
- Social Media and digital storytelling
which social media tools would you employ to ensure a digital story happening?
When you hear the term, Digital Storytelling, do you immediately consider Social Media?
IT’S A MINDSET – NOT A SKILL
Share Your Brand’s (School?) Story
- group work (15-20) min
split in groups of 3: an ed leader, a media specialist (or teacher with technology background) and a teacher (to represent a school committee on community relations)
you have 5 min to research (Internet, access to school resources) and 5-10 min to come up with a strategy for use of digital storytelling for expanding and improving community relationship
Base your strategy on existing examples.
Do the following electronic resources regarding this particular educational institution relay digital story:
What do you like?
What would you do differently?
- Digital Storytelling for building, expanding, improving community relations – final thoughts
Rossiter, M., & Garcia, P. A. (2010). Digital storytelling: A new player on the narrative field.
New Directions For Adult & Continuing Education, 2010(126), 37-48.
Guajardo, M., Oliver, J. A., Rodriguez, G., Valadez, M. M., Cantu, Y., & Guajardo, F. (2011). Reframing the Praxis of School Leadership Preparation through Digital Storytelling. Journal Of Research On Leadership Education, 6(5), 145-161.
more on digital storytelling in this IMS blog