Report: Millennials and Generation Z are Changing Media Habits
By Richard Chang 07/17/17
These findings come from a March 2017 survey by content provider and streaming solutions company Fullscreen and market research firm Leflein Associates, which polled 1,173 American internet users from ages 13 to 34.
younger internet users, the so-called Generation Z (ages 13 to 17), are moving away from text-based content online, as well as television, while increasing their time with video and social media.
More on Gen Z in this IMS blog
more on Millennials in this IMS blog