Students can no longer remember the world before the technology revolution. Digital fluency isn’t optional for schools; it’s a must.

Urgent: Today’s students need a digitally fluent college website-here’s how

A good school site should:

• Demonstrate its brand
• Be easy to navigate
• Show students a clear pathway to success
• Highlight the best qualities of the school
• Provide information visitors want to find

Pay close attention to your website’s analytics. Where are visitors going? How long are they staying? When do they leave? Are they finding where they want to go while they are there?

92 percent of Americans 18-29 years old own a smartphone. They will interact with your site from their phone. If it is frustrating, they will be frustrated with the school. The site needs a responsive design that will allow it to adapt to the size of any screen.

implement A/B testing to make sure the new design is improving on functionality and not just aesthetics. Also, make sure your website is ADA compliant.