Topic: Booklist Webinar—Relevant, Relatable Reference Services in Your Library
Host: Booklist Online
Date and Time: Thursday, November 2, 2017 1:00 pm, Central Daylight Time (Chicago, GMT-05:00) Event number: 666 208 689 Registration ID: This event does not require a registration ID Event password: This event does not require a password.
1920 phone service arrives in the library, after decades of phone being around.
1969 William Katz redefines reference.
information as commodity. Faster/cheaper/better. Help doing things rather than finding things (Kenney)
the goal is not getting people to use the library services; it is helping library users accomplish something
not collections, but services.
the reference interaction : approachability; interest; listening/inquiring;
What can I help with; How can I help you? “I’d be happy to help you with that”
marketing is more then promotion. it is figuring out what the market wants you to do. define the market. how do you serve them. then one can figure out the service.
patrons: how and why patrons are seeking info; go where patrons go (social media). where do we go to help them (Snapchat). find benchmarks, make connections. Divine discontentment. my note: but this is a blasphemy, it is against MN nice!
how do we market ourselves? ROI or not? monetary formula to determine the profit against the investment. non profit institutions are not designed to make a profit; sometimes it is useful, sometimes not. Presenting data is good, but keep it simple
innovation, technological advancements. telepresence. VR. Facing disruption. change leadership, flexibility and mobility.