Introduction to Schema.org and JSON-LD
Web search engines such as Google, Bing, and Yahoo are integral to making information more discoverable on the open web. How can you expose data about your organization, its services, people, collections, and other information in a way that is meaningful to these search engines?
In this 90 minute session, learn how to leverage Schema.org and semantic markup to achieve enhanced discovery of information on the open web. The session will provide an introduction to both Schema.org and the JSON-LD data format. Topics include an in-depth look at the Schema.org vocabulary, a brief overview of semantic markup with a focus on JSON-LD, and use-cases of these technologies. By the end of the session, you will have an opportunity to apply these technologies through a structured exercise. The session will conclude with resources and guidance for next steps.
Participants will leave this webinar with tools for increasing the discoverability of information on the open web.
This program will include presentation slides, bibliographic references to resources referenced to in the slides, and hands-on exercise material. The exercise material will include instructions, template records for attendees to practice applying Schema.org and JSON-LD, and example records as reference material.
Who Should Attend
Librarians and other professionals interested in increasing discovery of their organization’s information and collections on the open web. General knowledge of metadata concepts and standards is encouraged. Familiarity with the concept of data formats (XML, JSON, MARC, etc.) would be helpful.
Jacob Shelby is the Metadata Technologies Librarian at North Carolina State University (NCSU) Libraries, where he performs metadata activities that support library information services and collections. He has collaborated on endeavors to enhance the discovery of library services and collections on the open web, including exposing NCSU Libraries digital special collections data as Schema.org data. In addition to these endeavors, Jacob has taught workshops at NCSU Libraries on Schema.org and semantic markup.
more on JSON in this IMS blog