Storytellers Achieve Brand Awareness

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Why the Best Storytellers Achieve the Most Brand Awareness

People aren’t interested in logos, but they will stop what they are doing to hear a good story.
https://www.entrepreneur.com/article/312273
the power of storytelling. Which allows brands to be more memorable and build more meaningful connections with the audience.
Every business website has an “About” page. Most businesses fill this page with boring stats and statements when they should be using it to tell their story.
According to a case study by HBR, making an emotional connection with your audience is much more important than customer satisfaction. 
Getting your customers to share their own stories, also known as brand-driven storytelling, is a powerful approach that can increase your authority and brand awareness at the same time.

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more on digital storytelling in this IMS blog
http://blog.stcloudstate.edu/ims?s=digital+storytelling

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