When False Claims Are Repeated, We Start To Believe They Are True
When False Claims Are Repeated, We Start To Believe They Are True — Here’s How Behaving Like A Fact-Checker Can Help
September 12, 2019
This phenomenon, known as the “illusory truth effect”, is exploited by politicians and advertisers — and if you think you are immune to it, you’re probably wrong. In fact, earlier this year we reported on a study that found people are prone to the effect regardless of their particular cognitive profile.
A study in Cognition has found that using our own knowledge to fact-check a false claim can prevent us from believing it is true when it is later repeated. But we might need a bit of a nudge to get there.
The researchers found that participants who had focussed on how interesting the statements were in the first part of the study showed the illusory truth effect
more on Fake News in this IMS blog