“Social media had changed not just the message, but the dynamics of conflict. How information was being accessed, manipulated, and spread had taken on new power. Who was involved in the fight, where they were located, and even how they achieved victory had been twisted and transformed. Indeed, if what was online could swing the course of a battle — or eliminate the need for battle entirely — what, exactly, could be considered ‘war’ at all?“
Even American gang members are entering the fray as super-empowered individuals, leveraging social media to instigate killing s via “Facebook drilling” in Chicago or “wallbanging” in Los Angeles.