This startup claims its deepfakes will protect your privacy
But some experts say that D-ID’s “smart video anonymization” technique breaks the law.
The upside for businesses is that this new, “anonymized” video no longer gives away the exact identity of a customer—which, Perry says, means companies using D-ID can “eliminate the need for consent” and analyze the footage for business and marketing purposes. A store might, for example, feed video of a happy-looking white woman to an algorithm that can surface the most effective ad for her in real time.
Three leading European privacy experts who spoke to MIT Technology Review voiced their concerns about D-ID’s technology and its intentions. All say that, in their opinion, D-ID actually violates GDPR.
Surveillance is becoming more and more widespread. A recent Pew study found that most Americans think they’re constantly being tracked but can’t do much about it, and the facial recognition market is expected to grow from around $4.5 billion in 2018 to $9 billion by 2024. Still, the reality of surveillance isn’t keeping activists from fighting back.
more on deep fake in this IMS blog