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Top 10 Social Media Management Tools: beyond Hootsuite and TweetDeck

Top 10 Social Media Management Tools

http://socialmediatoday.com/daniel-zeevi/1344346/top-10-social-media-management-tools

Hootsuite

HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. Hootsuite has become an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices. Hootsuite offers a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.
My note: HS is worth considering because of the add-ons for Firefox and Chrome and the Hootlet
Notes from a phone conversation with Robert Fougner
Enterprise Development Representative  |  HootSuite
778-300-1850 Ex 4545 robert.fougner@hootsuite.com
Jeff Woods with SCSU Communications does NOT use HS, neither Tom Nelson with SCSU Athletics. Two options: HS Pro and HS Enterprise. HS Pro: $10/m. Allows two users and once per month statistical output. Up to 50 social media accounts (list under App Directory). 50 SM accounts can be used not only for dissemination of information or streamlining the reception and digestion of information, but also for analytics from other services (can include in itself even Google Analytics), as well as repository (e.g., articles, images etc.) on other cloud services (e.g. Dropbox, Evernote etc.). Adding any other user account costs additional $10/m and can keep going up, until the HS Enterprise option becomes more preferable.
HS has integration with most of the prominent SM tools
HS has social media coaches, who can help not only with the technicalities of using HS but with brainstorming ideas for creative application of HS
HS has HS University, which deals with classroom instructors.

Buffer

Buffer is a smart and easy way to schedule content across social media. Think of Buffer like a virtual queue you can use to fill with content and then stagger posting times throughout the day. This lets you keep to a consistent social media schedule all week long without worrying about micro-managing the delivery times. The Bufferapp also provides analytics about the engagement and reach of your posts.
My notes: power user -$10/m, business – $50/m. Like HS, it can manage several accounts of Twitter, FB,  and LinkedIn, Does NOT support G+

According to Mary Janitsch http://twitter.com/marycjantsch  hello@bufferapp.com

Top 10 Social Media Management Tools: beyond Hootsuite and TweetDeck


“Buffer is designed more as a layer on top of whatever tools you already use, we see a lot of customers use both together very easily”

According to http://blog.bufferapp.com/introducing-buffer-for-business-the-most-simple-powerful-social-media-tool-for-your-business:
25 accounts / 5 members = $50/m

According to blog note at http://www.socialmediaexaminer.com/13-tools-to-simplify-your-social-media-marketing/, Time.ly (http://time.ly/) is similar to Buffer, but free.

Buffer integration to Google Reader

What’s the difference between Hootsuite and Bufferapp?

Hootsuite provides a more complete solution that allows you to schedule updates and monitor conversations, whereas Buffer isn’t a dashboard that shows you other people’s content. However, Bufferapp has superior scheduling flexibility over Hootsuite because you can designate very specific scheduling times and change patterns throughout the week. Hootsuite recently introduced an autoschedule feature that automatically designates a scheduling time based on a projected best time to post. This can be effective to use, but doesn’t have the same flexibility as Buffer since you don’t really know when a post will be scheduled till after doing so. What’s the right solution for you? Many people use both Hootsuite (to listen) and Bufferapp (to schedule), including me, and it really depends on your posting needs. In my opinion though, if Hootsuite we’re to introduce more scheduling options this could spell trouble for Buffer! But then again, Buffer could be working on some cool new dashboard that would rival Hootsuite’s offering, time will only tell.

SocialOomph

SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven’t had any reason to actually log in there since last year!
My notes: Canadian company. started with Twitter, expanded to FB and LIn and keeps expanding (blogs). Here are the Pro/Free/ features: http://www.bloggingwizard.com/social-oomph-review/
for the paid option only-submit social updates via email, blog posts. TweetCockPIT for managing several accounts, unlimited Twitter accounts. FB, LinkedIn
$27.26 Monthly   http://blinklist.com/reviews/socialoomph
Hootsuite Vs SocialOomph http://bluenotetechnologies.com/2013/04/25/hootsuite-vs-socialoomph/ – FOR SO
Hootsuite Vs SocialOomph  http://sazbean.com/2009/12/10/review-hootsuite-vs-socialoomph/ – FOR HS
More + reviews and features for SO – http://www.itqlick.com/Products/6643: As a start-up organisation, if you want to keep your cost low and manage social media, SocialOomph can be your best choice as you can use it for free for a stipulated time – see also the pros and cons

TweetDeck

Tweetdeck is a web and desktop solution to monitor and manage your Twitter feeds with powerful filters to focus on what matters. You can also schedule tweets and stay up to date with notification alerts for new tweets. Tweetdeck, who was purchased by Twitter, is available for Chrome browsers, as well as Windows and Mac desktops. Recently they closed down their mobile apps to re-shift focus on the web and desktop platforms.
My notes: I abandonded TD for HS about an year ago, because of the same problem: no mobile app. Also, TweetDeck deals only with Twitter accounts, not other social media

Tweepi

Tweepi is a unique management tool for Twitter that lets you flush unfollowers, cleanup inactives, reciprocate following and follow interesting new tweeps! The pro version allows you to do bulk follow/unfollow actions of up to 200 users at a time making it a pretty powerful tool for Twitter management.
My notes: $7.99 for up to 100 followers and 14.99 for up to 200. Twitter only, but unique features, which the other SMT don’t have

SocialFlow

Social Flow is an interesting business solution to watch real-time conversation on social media in order to predict the best times for publishing content to capture peak attention from target audiences. Some major publishers use Social Flow which includes National Geographic, Mashable, The Economist and The Washington Post to name a few. Social Flow offers a full suite of services that looks to expand audience engagement and increase revenue per customer. In addition to its Cadence and Crescendo precision products, SocialFlow conducts an analysis of social signals to help identify where marketers should spend money on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach and engagement for Twitter and Facebook paid strategies.
My notes:  This tool is too advanced and commercial for entry level social media group such as LRS

SproutSocial

Sproutsocial is a powerful management and engagement platform for social business. Sprout Social offers a single stream inbox designed to help you never miss a message, and tools to seamlessly post, colloborate and schedule messages to Twitter, Facebook and LinkedIn. The platform also has monitoring tools and rich analytics to help you visualize important metrics.
My notes: shareware app (one month), $59/m for the cheapest (up to 20 profiles)
By far the most expensive, but also the most promising-looking

SocialBro

SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. Socialbro analyzes the timelines of your followers to generate a report showing you when the optimal time to tweet is that would reach the maximum amount of followers for more retweets and replies.

CrowdBooster

Cowdbooster offers a set of no-nonsense social media analytics with suggestions and resources to boost your online engagement. The platform provides at-a-glance analytics, recommendations for engagement and timing, audience insights and content scheduling to optimize delivery.

My notes:  free version available.
CB vs HS: http://allisonw16.wordpress.com/2012/11/26/crowdbooster-and-hootsuite/

  • Much simpler to use and understand : +
  • Free version only allows for one Twitter account and one Facebook account : –
  • Upgrades allow for more accounts, but still only Twitter and Facebook (no other social media types) : —
  • No social media feed : —
  • Provides suggestions on when to post content based on when followers and friends are most active : +

Ricky here from Crowdbooster. I am a big fan of your entrepreneurial career. We are positioned a little bit differently from Hootsuite, and as far as doing the required daily management, you may still need to use Hootsuite. What we do well is making sense of the analytics, and giving you real-time feedback about how you can improve your content, timing, and engagement. We also do some of the listening for you so you don’t have to always stare at the firehose that Hootsuite brings to you, that way we can help give you some slack as far as knowing when influencers decide to follow you, etc. We work with bit.ly, not ow.ly just yet, but using bit.ly can help us look into your click data to suggest, for example, best places to curate your content.
https://plus.google.com/+PaulAllen/posts/idKkZRdA5gX

10 ArgyleSocial

Identify and engage with more prospects, qualify and quantify better leads, and build and maintain stronger relationships by linking social media actions to the marketing platforms you’re already using.

My notes: More on the sale side.

11.  Sendible

http://sendible.com/tour/social-media-reporting

My notes:

startup, $39.99/m, business $70, Corp, $100, premium, $500
Solo plan, $10 with 8 services: http://sendible.com/pricing?filter=allplans

12. Cyfe

http://www.cyfe.com/

My notes:

$19 per month ($14 per month if paid annually). Unlimited everything: accounts, data experts, viw data past 30 days, custom logo,

13. GrabinBox

http://www.grabinbox.com/

Not sure which social media tool you should choose? If you want an advanced platform with advanced features that can handle most of your accounts, you might want to opt for a paid membership to HootSuite or Crowdbooster. If you’d be fine with more basic features (which might be better for beginners with only a couple accounts to manage) GrabinBox might be a better fit for you.

My notes:

14. Google Reader

discontinued

My notes: App.Net and Plurk
Also, looking a the SMMTools, one can acquire a clear picture what is trending as social media tools (just by seeing what is allowed to be handled): Twitter, FB, LinkedIn.

Topsy (http://www.topsy.com)

http://manageflitter.com

25 Smart #SocialMedia Tips For #EdLeaders

http://gettingsmart.com/2013/10/25-smart-socialmedia-tips-edleaders/

 

5 Learning Strategies

  1. Track relevant hashtags on twitter (I use Hootsuite)

  2. Use a reader to scan key blogs (I switched from iGoogle to Ustart & Feedly)

  3. Like causes/companies and track on Facebook

  4. Learn about your audience and growth  (we use Sprout Social and Google Analytics)

  5. Open a doc for good question you receive; use for future blogs

5 Impact Strategies

  1. Blog at least weekly about what you learn

  2. Tweet 5-10/day about what’s catching your attention

  3. Follow people doing good work

  4. Use hashtags/handles when you tweet

  5. Capture contacts in a CRM database for easy sharing

5 Leadership Strategies

  1. Write a weekly staff blast

  2. Publish a weekly community blast

  3. Make contact information available publically

  4. Create multiple points of entry

  5. Create opportunities for discussions and feedback

5 Brand-Building Strategies

  1. Use simple crisp graphics

  2. Create a clean easy to navigate homepage

  3. Add Facebook & Twitter icons to homepage

  4. Blog weekly and make it easy to share

  5. Keep branding between all channels cohesive

5 Survival Strategies

  1. Carve out learning and sharing hour every morning

  2. Don’t obsess the rest of the day

  3. Haters will hate; pick your battles

  4. Clear your inbox twice daily; flag/prioritize follow ups

  5. Turn it all off and go for a walk

Technology Instruction Week: Integrating Technologies in D2L, April 8-12

MC 205 | 1:00pm – 2:00pm

  •    Monday

Lecture Capture and D2L

  • Tuesday
    Classroom Rresponse Systems (clickers) and D2L
  • Wednesday
    RSS (podcasting) and D2L
  • Thursday
    Grading with Excel and D2L
  • Friday
    Alternatives to D2L

Register for the 1:00pm session at (not required):

http://huskynet.stcloudstate.edu/help/training/

 

Follow us

  • on Twitter: @SCSUtechInstruc | #techworkshop

Suggestions? Ideas? Please email: pmiltenoff@stcloudstate.edu

D2L camp Wednesday January 9, 2013

D2L: SHARING PRACTICES IN LEARNING AND TEACHING

– mostly it is visual changes. D2L is now using a lot of collapsing / scroll down bars to navigate. it is more compact
– changes and improvements in different tools: e.g. discussion, rubrics, grades (e.g.  export straight to Excel), pager etc
– faculty cannot add tools to the default navbar, but can email d2l@stcloudstate.edu and request a tool to be added. Faculty CAN take off tool; don;t forget to save
– must post first in discussion

  • 10:00-10:30am: Make D2L work for you: discussions and grades in D2L . Dr. David Switzer, Economics

– grades, how to streamline them. copying again and again in D2L can be too timeconsuming. exxporting to Excel, calculating and importing back is easier. Remeber to export a blank D2L grading item, so the template can be set. q/n: when final grades will be able to export straight from D2L to R&R
-use subscription on discussion
-show students in class that surveys are anonimous indeed

– who to turn for help and ideas: colleagues, tech support, tech insrtruct people, students
– how to organize lectures’ content and put it online, D2L in particular
– F2F, hybrid and online. how do we choose and discriminate?

– online learning, disruptive technology. touched on MOOC, student-center edlearning
Camtasia. free version of the C Studio 8.0 for Win and Mac. Shareware (30 days). for every min of recorded lecture, will take 5 to 10 min to record it, edit it and prepared it.
Adobe Captivate. use it through the virtual lab. it is not that connvenient. $30 per year for the key server version
-Blue Berry is superior to Camtesia by allowing to draw
Jing. Free
Screencast. bandwidh restriction. means that too many students cannot view simultanously the lecture video.  Flash-based and this is not compatible with Apple products.
– Mediaserver (media4.stcloudstate.edu) upload zipped folder (SCORM compliant). Need an account, request from Greg Jorgenson.
— Mike from the Adobe Connect participants shared ” I’ve used Screenhunter to captures images (jpg), which is a free software”
– multimedia formats: video, audio, images, animations
– differences between raster and vector graphics. Camtasia will accept only JPG, PNG formats, but not vectorgraphics

  • 11:30-12:00pm: Open time for individual projects and problem solving.

Lunch Break

– Steve: rubrics and grading. D2L is not flexible and we need to adapt our assessment to the D2L capabilities.
– homework and papers, holistic and analytic.
Amazon Kindle much better for grading online then iPAD.
– separate criteria did not work for Steve, but Ken has his rubrics in different criteria. KISS rule. Properly defines students’ expecations.  Create a grid of the rubrics and then cut and paste into the D2L rubrics. Also go over with students over the rubrics details.
– Ken: have several levels in rubrics. New Rubric must be “published” and not a “draft” otherwise cannot be linked to grades.

– calibrated peer review.
another way of using rubrics. potential advantage of using this app is to do automated blind peer review. D2L cannot do it that well as this app. handy for large classes and short writing assignments. Contact Joe Melcher (jmmelcher@stcloudstate.edu) for an account to be created.
crowd control versus really learning the content. The software gives a good feedback what students have actually done (student progress tab).
export callibrated results to D2L

  • 2:00-3:00pm: Open time for individual projects and problem solving.

 

You can also join us via virtual synchronous connection through Adobe Connect at:
http://media4.stcloudstate.edu/d2lworkshop/

Limited space; please consider registering at:  https://secure.mnsu.edu/mnscupd/login/default.asp?campusid=0073

We would like similar event during the Spring 2013 semester? Please share with us your preference for day/time, as well as topics of interest.

For any questions, recommendations, suggestions, please use the following contact:

Plamen Miltenoff
320-308-3072
pmiltenoff@stcloudstate.edu

 

 

D2L camp Monday December 2012

  1. 9:00-9:30am: Snacks, networking and welcome.
  2. 9:30-10:00am: D2L Version 10 update.
  3. 10:00-10:30am: Overview of D2L basics and share best practices. Dr. Plamen Miltenoff, LRS
    • please enter ideas and suggestions
      who is helping students with the new D2L interface?
      PPT about the changes to the new version at:
      http://web.stcloudstate.edu/informedia/d2l10.pptx
      the new version does not discrimante the teacher, versus T2 and GA unless you
      change of Navbar. BE AWARE that you cannot add tools (you need to request via d2L@stcloudstate.edu) but you can take off tools from the new navbar. To take off a tool, go to “Edit Course” in the new version, click on “Tools” and find “Set Inactive”
      Dropbox addition. Feedback left for students can be kept as a draft

 

  1. 10:30-11:00am: Automation of lab reports using D2L.  Dr. Zengqiang “John” Liu, Physics
  • please enter ideas and suggestions
    – D2L dropbox:
    1. when papers are a big stack of paper, versus electronic format in dropbox, is it a bigger psychological burden?
    2. Navbar CANNOT be changed by faculty. Need to request the change from D2L@stcloudstate.edu
    3. BWhen assignng bonus points work, they fine, but do not apply to the final grade
    4. Naming the file deposited in the dropbox is crucial to navigating later on
    5. “Properties: One file per sumbission | overwrite submissions” is probably the best way to streamline the dropbox flow
    6. “Restrictions: Display in Calendar” helps student as a reminder, even if the D2L calendar is not populated and used regularly
    7. “Restrictions: Additional Release and Conditions” is the overarching idea of successful teaching. Conditioning Dropbox with Content, Discussions and Quizzes can bring uniformity and structure in students’ learning
    8. Restrictions: Special Access” is poorly phrased and can confuse faculty.
    9. Downloading all files at once via zipped file attaches Last Name First name of the student to its paper’s file name
  1. 11:00-11:30am: Organization of D2L Content delivery and student learning. Dr. Lakshmaiah Sreerama, Chemistry
    please have a link to Ram’s presentation: http://web.stcloudstate.edu/informedia/d2l/Organization_D2L_Content_Student_Learning.pptx  
  • please enter ideas and suggestions
    1. what is optimal when using CMS.
    2. the switch from WebCT to D2L was very consuming. Is it gonna be again when we switch to a different one?
    3. How to deliver content is challange. write versus speak. Student takes notes or listens? Also engage, becomes to much. Classes become “flipped classroom”
    4. Modular | recorded lectures | lectures notes in several formats | study guides
    5. develop best practices for my discipline
    6. modular guide: goals | outcomes | objectives | readings | activities | quizzes
    7. recorded lexture: in sciences is easIER to organize, how it will be in humanities? This is where we can be creative
    8. providing all this content in all thes[e] format[s] made me a better teacher. It also made students better prepared for class.  student learning success
    9. Best Practices used by Ram: check his PPT. -) choose simler presenation format -) listen to student feedback -) privacy issues (release form about taping students), intellectual property rights
    10. Flipped classroom: -) capture
    11. discussion – Camtasia versus Adobe Connect how do we manage this. Camtasia has larger file size. Kaltura is still tested. The MediaSite server as carrying the heavy duty files. Authentication not needed if the files are made public.
  1. 11:30-12:00pm: New tools in D2L. Greg Jorgensen and Karin Duncan, ITS
  • please enter ideas and suggestions
    1. search option in minibar only if faculty has ten or more classes
    2. instant notifications: new features. ellect to receive emails
    3. discussions managed in two spots: -) via subscription  on the top as general, or -) subscribe for each topic.  There is an option: include in my summary of activity
    4. D2L now keeps “sent” email.  Comibne an email to all six classes I teach; how do I do that?
    5. Classlist has inconsistency, be aware, ask D2L@stcloudstate.edu about it
    6. Assesst discussions has a sqaure ot check “must post first.” It is off by default. Edit topic, under Options: “A user must comopse a message before participating in the topic.”
    7. reset dates by Manage Dates: instead of going to separate modules one by one and changing dates. Notice the checkbox on the right for Calendar.  The offset option makes the dates relevant to this semester.
    8. App for iPAD, free, Assignment Grader. leave feedback, asses using rubrics and review on PDF and feeds D2L.
    9. SCORM user, can be reported into D2L. If Polleverywhere is SCORM complient it can be reported via SCORM like poll in Adobe Connect.
    10. Grates, Discussions, and other areas, which are wide, the header image goes away
  1. 1:00-1:30pm: Case study and sharing best practices. Dr. David Switzer, Economics
  • please enter ideas and suggestions
    1. creating groups in class and each person in a group and locking up. but that before subscribing for discussions.
    2. gradebooks exporting and importing. Problem. D2L graidng is not very flexible. First export to CSV file. Sort in excel by last name and have it in order.
    3. bonus items in grades: to curve grades, instead exporting importing, go to grades, createa bonus item called “exam 1 curve” and thus not only automating the grading but seeing the curve next semester
    4. switch in quiz from the default “users” to tab “questions” it saves time when grading
    5. take home exam is in quiz, not in dropbox, because dropbox cannot be taimed
    tip for students
    6. tip for students: discussion forums. Subsribe to topics by students. It helps students a lot, since they don’t have to go and login into D2L, the get it via email. Quesion: how many of them are using now mobile devices to get this notifications?
    7. New section shows only the most recent announcments. This can be changed via settings
    8. Video, mp4 format, 7 min, intro screencapture walking students through D2L.  A MnSCU video might exist.
    9. Narrated PPTs does not act well when hand writting. Presenter for PPT. Or Camtasia
    10. Surveys.  Show in class that “anonymous” is real.
    11. practice quizzes. also similar in Content. also the gamification: can go to the next quiz after 75% of the previous one is resolved
  1. 1:30-2:00pm: Creating and assigning online quizzes. Dr. Eugmin Kang, SOB
  • please enter ideas and suggestions
    1. quiz structure. the option for randomly assigning questions. So every time the student takes the trainng quiz again, new questions are assigned.
    using different types: multiple choice, true/false, images as part of the quiz question. To ensure that equal questions from each section are chosen, one need to create separate sections in the library. To do it, create a new “random’ section, with name “random1” and import the quiz q/s from the book section 1 etc.
    accumulative final.  Pull questions for the final quiz from training quizzes randomly.
  1. 2:00-3:00pm: Open time for individual projects and problem solving.

please enter ideas and requests

 

You can also join us via virtual synchronous connection through Adobe Connect at:
http://media4.stcloudstate.edu/d2lworkshop/

 

Limited space; please consider registering at https://secure.mnsu.edu/mnscupd/login/default.asp?campusid=0073

 

We would like to organize similar event sometimes in January. Please share with us your preference for day/time in January 2013, as well as topics of interest.

Follow us on Twitter: @SCSUtechinstruc   #techworkshop

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