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college recruitment with Facebook ads

https://www.edsurge.com/news/2022-04-25-facebook-makes-it-cheap-to-market-to-new-students-but-it-costs-colleges-dearly

complex campaigns that crossed the boundaries of social media, like Facebook, and our own channels, like university websites or institutional email.

Facebook celebrates its 18th birthday this year. Anxiety about its ethics has been around almost since its infancy, and privacy issues surfaced as early as 2007.

According to the 2022 Edelman Trust Barometer survey of more than 36,000 people in 28 countries, only 37 percent of respondents state that they trust social media as a source for general news and information.

The implications of this for colleges and universities are twofold. We’ve aligned ourselves with a partner that is in direct opposition to the values higher education claims to hold dear: truth, curiosity, democracy, critical thinking and debate.

The public perception of higher ed has been eroding over the last two decades. Which organizations we align with—both at the institutional and industry level—matters. Would you choose an advertising or branding agency with Facebook’s track record?

Facebook and January 6

https://www.commondreams.org/news/2022/01/04/congress-could-help-prevent-another-jan-6-data-privacy-law-say-campaigners

“Facebook’s business model has evolved into social engineering via psychological warfare,” she declared. “The platform weaponizes user data to fuel algorithmic manipulation in order to maximize ad sales—not just for products, but for ideas like the disinformation that led to the conspiracy theories associated with the January 6 Capitol attack.”

“One thing is clear: Facebook and the other digital platforms that rely on an extractive business model will not change on their own,” the letter states. “Congress needs to step in.”

“The secretive collection, sale, and algorithmic manipulation of our personal data by platforms like Facebook must end,” he said. “It is a primary driver of the virality of the misinformation, hate speech, and online radicalization that people across the political spectrum are worried about.”

Facebook, Microsoft, Meta

Microsoft Teams enters the metaverse race with 3D avatars and immersive meetings

Microsoft and Meta are on a collision course for metaverse competition By Tom Warren@tomwarren Nov 2, 2021, 11:00am EDT

https://www.theverge.com/2021/11/2/22758974/microsoft-teams-metaverse-mesh-3d-avatars-meetings-features

Microsoft Mesh always felt like the future of Microsoft Teams meetings, and now it’s starting to come to life in the first half of 2022. Microsoft is building on efforts like Together Mode and other experiments for making meetings more interactive, after months of people working from home and adjusting to hybrid work.

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Facebook wants to build a metaverse. Microsoft is creating something even more ambitious

Rather than ruling one metaverse, Microsoft wants its Mesh platform to be the glue that holds a multiverse of many worlds together.

Microsoft has been developing its own take on the metaverse through Mesh for several years now in conjunction with the launch of its Hololens AR headset.

Microsoft connects people across any device (smartphones, laptops, headsets, etc.) into shared spaces where they can all interact, no matter how they may have dialed in.

Microsoft imagines Teams as a prototype for the metaverse, where companies can set up their own spaces. Rather than rule its own metaverse as Meta/Facebook aspires to, Microsoft sees its role with Mesh in providing the foundational glue that helps hold a multiverse of worlds together. This is not just a philosophical view on technology. Microsoft’s Mesh is built to allow companies to use APIs, much like apps can on the iPhone today, to help a company build its metaverse and have a persistent identity across all these metaverses.

https://hyp.is/go?url=https%3A%2F%2Fwww.fastcompany.com%2F90691700%2Ffacebook-wants-to-build-a-metaverse-microsoft-is-creating-something-even-more-ambitious&group=9ypxjpYK

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more on metaverse in this IMS blog
https://blog.stcloudstate.edu/ims?s=metaverse

Ray-Ban Facebook smart glasses

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more on smart glasses in this IMS blog
https://blog.stcloudstate.edu/ims?s=smart+glasses

Facebook’s XR Roadmap

Facebook’s XR Roadmap

https://avibarzeev.medium.com/facebooks-xr-roadmap-b096bc35b205

https://blog.stcloudstate.edu/ims?s=extended+reality

2021+: Drive VR Costs Below All Competitors

2022+: Establish a Growing Ecosystem

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more on immersive in this IMS blog
https://blog.stcloudstate.edu/ims?s=immersive

https://blog.stcloudstate.edu/ims?s=extended+reality

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