Dec
2020
Digital Literacy for St. Cloud State University
Jack of all trades. LinkedIn had — and still has — multiple branded apps: Job Search, SlideShare, Learning, Recruiter, Sales Navigator and something call ‘Elevate”
Bad at integration and scaling. LinkedIn acquired many companies to introduce various services, but wasn’t so good at making them work.
Ads were expensive and user-unfriendly. Natalie Halimi, a marketer with 10 years of experience, wrote about LinkedIn ads back in July 2014. She used the headers “high CPC, poor dashboard, poor analysis” and concluded “ LinkedIn need to reassess their pricing strategy to provide better ROI for advertisers”.
Overvalued, full stop. Just before the plunge, LinkedIn shares were trading at 50x forward earnings. Twitter was at 30x, Facebook 34x and Google 21x. It was one of the most expensive stocks in tech.
When Microsoft introduced Office 365, it was to battle Google’s G Suite which appealed to smaller businesses with its cheaper pricing and cloud-based subscription model.
It is succeeding. According to a 2018 Bitglass survey, Office 365’s global market share has gone up to 56.3% from 7.7% in just four years. G Suite has stayed at about 25% since 2016.
LinkedIn’s employees were actually using G suite — the whole bag: Gmail, Calendar, Drive, Hangouts, Docs, Sheets… — before the Microsoft acquisition.
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more on LinkedIn in this IMS blog
https://blog.stcloudstate.edu/ims?s=linkedin
Use this handy Google Slides template to turn your next Zoom session into a Jeopardy game. Big thanks to @ericcurts for creating & sharing it with a CC-BY-NC license and to @CleaMahoney for pointing me to it. https://t.co/35uTrOBZpO
— Michelle Pacansky-Brock (@brocansky) May 6, 2020
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more on gamification in this IMS blog
https://blog.stcloudstate.edu/ims?s=gamification
Nearly half of all American smartphone users are gamers. Goldman Sachs Research explains how mobile is driving the video game industry to new heights: https://t.co/P5FDifZLdn pic.twitter.com/Pnyxs6JFDO
— Goldman Sachs (@GoldmanSachs) January 16, 2020
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more on gaming in this IMS blog
https://blog.stcloudstate.edu/ims?s=gaming
social-emotional learning (SEL) skills
the intersection of teacher education, learning technologies and game-based learning. He thinks educators shouldn’t ignore video games if they want students to be media-literate, because they are the “storytelling medium of the 21st century.”
gaming can help build other SEL skills, such as empathy.
Video games are good for teaching kids problem-solving and ethical decision-making
Some experts have expressed concern about how video games affect children. According to the Washington Post, the World Health Organization has recognized “gaming disorder”—characterized as a lasting addiction to video games—as a condition. Yet, not all experts agree that “game addiction” should be pathologized.
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more on video games in this IMS blog
https://blog.stcloudstate.edu/ims?s=video+games
https://medium.com/@lancengym/the-endgame-for-linkedin-is-coming-31d4a8b2a76
LinkedIn had — and still has — multiple branded apps: Job Search, SlideShare, Learning, Recruiter, Sales Navigator and something call ‘Elevate”, which purports to “build your reputation by sharing smart content”. A news and publishing app called Pulse was integrated into the main app in May 2017.
The idea of selling relevant services to your user base is good, but not if you can’t do it well.
LinkedIn’s employees were actually using G suite — the whole bag: Gmail, Calendar, Drive, Hangouts, Docs, Sheets… — before the Microsoft acquisition.
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more on LInkedIn in this IMS blog
https://blog.stcloudstate.edu/ims?s=linkedin
https://www.edsurge.com/news/2019-03-13-can-a-neuroscience-video-game-treat-adhd
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more on Kahoot in this IMS blog
https://blog.stcloudstate.edu/ims?s=kahoot
Muzzy Lane Software, a Newbury, Mass.-based game development platform.
The study, “The Potential for Game-based Learning to Improve Outcomes for Nontraditional Students,” is based on research funded by the Bill & Melinda Gates Foundation and includes insights from a survey of 1,700 students, 11 in-person focus groups and interviews with teachers and school leaders. Educators said games could be especially helpful in several areas: auto-assessing whether students can apply what they’ve learned, building employment competencies and improving study skills.
Definition: Muzzy Lane characterizes them as learners who meet two of the following criteria: – returning to school after pausing their education,
– balancing education with work and family responsibilities,
– lower-income,
– English as a second language learners, or
– the first members of their families to attend college.
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more about game based learning in this IMS blog
https://blog.stcloudstate.edu/ims?s=game+based+learning
<blockquote class=”twitter-tweet” data-lang=”en”><p lang=”en” dir=”ltr”>Most important games from game theory:<br>5. Centipede<br>4. Chicken<br>3. Prisoners dilemma <br>2. Battle of the sexes<br>1. Ultimatum</p>— oliver beige (@oliverbeige) <a href=”https://twitter.com/oliverbeige/status/1120039217059516416?ref_src=twsrc%5Etfw”>April 21, 2019</a></blockquote>
<script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>
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more on games in this IMS blog
https://blog.stcloudstate.edu/ims?s=gaming