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snapchat for patrons

Using Snapchat to Reach Library Patrons Workshop

A two-part workshop running 90 minutes each session on Thursday, August 24, 2017 at 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific and Thursday, August 31, 2017 at 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific

Snapchat is one of the 10 most downloaded apps in the world and a key means of communication for individuals aged 13-34. Emerging quickly onto the social media scene, Snapchat has left many librarians wondering how to incorporate it into their outreach strategy. In this two-part workshop, social media expert Paige Alfonzo responds to this question and teaches you how to successfully leverage Snapchat as a marketing tool—one that can be used for readers’ advisory, promotion, information dissemination, and a variety of other marketing purposes.

In part one, Alfonzo covers the ins and outs of the platform—from teaching you the basics of setting up an account, adding friends, and sending snaps to demonstrating how to annotate snaps, incorporate filters, and use Snapchat Stories and Memories. In part two, Alfonzo delves into the specifics of how to make Snapchat work in libraries by discussing how librarians have successfully used Snapchat to promote their services, then she provides you with an opportunity to participate hands on with Snapchat by sending snaps to each other. The workshop will leave you with useful approaches to get creative with the app and expand your social media strategy.

http://www.alastore.ala.org/detail.aspx?ID=12115&zbrandid=4634&zidType=CH&zid=45997474&zsubscriberId=1026665847&zbdom=http://ala-publishing.informz.net

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more on social media for the library in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media+library

Snapchat vs. Instagram

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more on Snapchat in this IMS blog

http://blog.stcloudstate.edu/ims?s=snapchat

more on Instagram in this IMS blog

http://blog.stcloudstate.edu/ims?s=instagram

snapchat education

High Schools Experiment With Snapchat to Reach Teens

http://www.usnews.com/education/blogs/high-school-notes/2016/03/14/high-schools-experiment-with-snapchat-to-reach-teens

My note: the US News and World Report is behind times on its reporting, unless this article has been held for a while by their editor: teenagers moved from Snapchat as quickly as they moved away from Facebook to Twitter and from Twitter to Snapchat. The generation, which is running US News and World Report is way too slow to notice the nomadic social media moves of the Millennials.

Here is the January 2016, exchange among faculty on the blend/online education listserv, which could’ve helped the author, Alexandra Pannoni line up with the times:
http://blog.stcloudstate.edu/ims/2016/01/11/social-network-highered/

The cited case from Nebraska, Katelyn Gilroy, a library media specialist, who is using Snapchat or school purposes, can undoubtedly have a niche in education, enticing students to learn about their library, reading, etc.

However, it is questionable to present the media specialist’s case from Nebraska as a blank statement; a case, which can be adopted nationwide. Ms. Pannoni fails to mention that since 15 years ago, when instant messaging was the “snapchat” of the times, U.S. students consider these applications their “virtual mall,” where they like to hang out, but are not keen to consider them for educational purposes. In the same fashion, U.S. students are somehow unique in considering Facebook, later Twitter, then Snapchat and now Kik, Yammer, Celly, or Elgg a domain reserved for their private, extracurricular activities.

More about use of social media in education in this IMS blog:

http://blog.stcloudstate.edu/ims/?s=social+media+education&submit=Search

snapchat and education

The author erroneously focuses on Snapchat as a service and university administration, monitoring and censorship; it is a basic issue of education. Educating the Millennials and Gen Z about privacy, netiquette and digital humanity.

Education is about letting students explore, fail, learn from their failure and improve. #FinlandPhenomenon

Temporary Messages, Lasting Impact

https://www.insidehighered.com/news/2015/02/27/monitoring-student-behavior-snapchat-next-impossible-administrators-say

From the responses under the article:

OccupareVeritas

Still trying to understand the academy’s apparent obsession with monitoring and controlling/influencing every possible aspect of student and faculty behavior, on and off campus. Sometimes I can’t decide if it’s kind of a Stalinist control thing, a guy in the back of a windowless van thing, or some kind of extension of a juvenile obsession with everyone’s behavior but your own. That someone complains does not automatically suggest that someone must “do something,” particularly when “doing something” is often prohibited by law to begin with (in the case of administrators and the university).

 

How Students and Schools Use Snapchat

College students love snapchat!

It’s personal, creative, quick, fun, and free.

snapchat

 “According to research by Sumpto…as much as 77 percent of college students use Snapchat every day.

37 percent of the study respondents cited “creativity” as their main use of the app. “Keeping in touch” and “easier than texting” were reasons for 27 percent and 23 percent, respectively.”

Reasons young adults ages 18-26 use snapchat:

  • “I like sharing weird things I see when I’m out…When you get ugly selfies from someone, that’s how you know you’re good friends.”
  • “I only ever use it for funny pictures or to show what I’m doing to my friends, but I have people that use it as a replacement for texting.”
  • “Snapchat is the ultimate social media tool — users want to share their lives to anyone they choose to elicit possible feedback, but without the necessity of it being stored…Snapchat provides an easier answer to Facebook’s ‘What are you doing right now?’ I use it personally to stay in touch with friends and show people what I’m doing.”

Colleges are also starting to get on the bandwagon — Snapchat launched Our Campus Story in October 2014 to four schools.

How Colleges are using snapchat:

  • Orientation: (Tennessee Wesleyan College)  “Where’s Wesley” scavenger hunt
  • Updates: (Tennessee Wesleyan College) Sharing updates about events and activities on campus
  • Recruiting: (Eastern Washington University and the University of Kansas) communicating with young athletes interested in joining their teams

Read more:

http://www.businessinsider.com/why-millennials-use-snapchat-2015-2
http://sproutsocial.com/insights/how-to-use-snapchat-for-colleges/

NPR Marketplace: Snapchat, a $19 Billion Company?

http://www.briansolis.com/2015/02/npr-marketplace-snapchat-19-billion-company/

More IMS blog entries on Snapchat and its use in education:

http://blog.stcloudstate.edu/ims/?s=snapchat

Peer-reviewed and popular literature:

Robbins, S. P., & Singer, J. B. (2014). From the editor—The medium is the message: Integrating social media and social work education. Journal Of Social Work Education, 50(3), 387-390.

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dpsyh%26AN%3d2014-30405-001%26site%3deds-live%26scope%3dsite

Waxman, O. B. (2014). Snapchat Grows Up: How College Officials Are Using the App. Time.Com, 1.

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JO, M. (2014, March 22). Teacher sees value in online connection. Dominion Post, The. p. A2.

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Couros, G. (n.d.). Snapchat and Education. Retrieved from http://georgecouros.ca/blog/archives/4866
Manjaji, R. (2014, June 4). Six Snapchat Experiments to Engage Students. Retrieved February 23, 2015, from http://www.educationpost.com.hk/resources/education/140604-insight-six-snapchat-experiments-to-engage-students
Wiederman, K. (2014, May 2). Snapchat: The Newest Higher Ed Communication Tool | Merge. Retrieved from http://www.mergeagency.com/digital-marketing/snapchat-newest-higher-ed-communication-tool
Privacy and security:

Stretton, T., & Aaron, L. (2015). Feature: The dangers in our trail of digital breadcrumbs. Computer Fraud & Security, 201513-15. doi:10.1016/S1361-3723(15)70006-0

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YOUNG, D. (2014). NOW YOU SEE IT, NOW YOU DON’T… OR DO YOU?: SNAPCHAT’S DECEPTIVE PROMOTION OF VANISHING MESSAGES VIOLATES FEDERAL TRADE COMMISSION REGULATIONS. Journal Of Information Technology & Privacy Law, 30(4), 827.
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Ekman, U. (2015). Complexity of the ephemeral – snap video chats. Empedocles: European Journal For The Philosophy Of Communication, 5(1/2), 97-101. doi:10.1386/ejpc.5.1-2.97_1

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Flandez, R., & Wallace, N. (2014). Nonprofits Must Guard Against Imposters. Chronicle Of Philanthropy, (09),

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O’Neil, M. (2014). Oh, Snap! A Q&A With DoSomething.org’s Snapchat Strategists. Chronicle Of Philanthropy, (01),

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MESSITT, M. (2014). Cyberbullying Happens in Code. Break It. Education Digest, 79(9), 51.

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SnapChat

My Note: Excellent article with ideas for promoting the MakerSpace

Is Snapchat a Business Tool? Yes.

http://www.inc.com/adam-fridman/is-snapchat-a-business-tool-yes.html

Snapchat is a Smartphone application that allows users to send photos or short videos to another user. But with Snapchat messages, they disappear after viewing–usually in just a few seconds–so they can’t be forwarded or saved.

how do you build brand awareness on a temporary medium?

Do you think a short Snapchat video of your CEO playing Halo in the conference room would be interesting to a younger audience? A VP sleeping in an office meeting? The HR Director’s bad tie or haircut? Scenes such as these are the coin-of-the-realm in brand marking these days–the way for you and your brand to be “not that guy.” And Snapchat’s temporary nature is the perfect place for such less-than-serious messaging.

You may find it difficult to engage your senior leadership–or other company leaders–in being Snapchat fodder. Or you may decide that producing short clips or funny photos just isn’t worth the marketing investment. Both are fine conclusions.

social media and news

News Use Across Social Media Platforms 2017

http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/

some_text

Furthermore, about three-quarters of nonwhites (74%) get news on social media sites, up from 64% in 2016.

Twitter, YouTube and Snapchat have grown in share of users who get news on each site.

Twitter, YouTube and Snapchat have grown in share of users who get news on each site

More Americans now get news on multiple social media sites

Snapchat has by far the youngest group of news users – 82% are ages 18-29. While Facebook and YouTube are still the most popular among this age group for news overall, the makeup of the app’s news audience means that about one-in-five (21%) 18- to 29-year-olds now get news on Snapchat.

Many social media news consumers still get news from more traditional platforms

traditional use of news
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more on social media in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media

psychology of social networks

The Blogger’s Guide To Understanding The Psychology Of Social Networks

Last Updated: By

http://www.bloggingwizard.com/psychology-of-social-networks/

Social media is eating the world.

Facebook alone has over 1.5 billion users – nearly 50% of the entire internet’s population.

Throw in LinkedIn, Twitter, Pinterest, Instagram and region specific social networks like Vkontakte and Sina Weibo and WeChat, and you’d be hard pressed to find anyone who’s online but isn’t on social media.

What has led to the rise of these social networks? What kind of people do they attract?

What is their psychology? What kind of content do they like to consume? And most importantly for bloggers and marketers – what works, what doesn’t on social media?

Facebook has become the ‘home base’ for most people online. While they may or may not use other networks, a majority maintain a presence on Facebook.

  • Popular: Used by 72% of all adult internet users in America.
  • More women users: 77% of online female users are on Facebook.
  • Younger audience: 82% of all online users between 18-29 are on Facebook
  • USA (14%), India (9%) and Brazil (7%) form the three largest markets.

Twitter’s quick flowing ‘info stream’ attracts an audience that swings younger and is mostly urban/semi-urban.

  • Younger: Used by 37% of all online users between 18 and 29.
  • Educated: 54% of users have either graduated college, or have some college experience.
  • Richer: 54% of online adults who make over $50,000+ are on Twitter.

nstagram recently overtook Twitter to become the second largest social network. Pew estimates that 26% of all online adults are on Instagram in the US.

  • More women than men: 29% of all online women are on Instagram, vs. only 22% of all men.
  • Overwhelmingly younger: 53% of all 18-29 year olds are on Instagram.
  • Less educated: Only 24% of Instagram users are college graduates, while 31% have some college experience – fitting since its audience is largely younger.

Google+ is a mysterious beast. It is ubiquitous, yet doesn’t attract nearly a tenth of the attention as Instagram or Facebook. Some marketers swear by it, while others are busy proclaiming its death.

  • More male: 24% of all online men are active users of Google+. For women, this number is 20%.
  • Younger users: 27% of all 16-24 year olds online are active members of Google+. In contrast, only 18% and 14% of 45-54 and 55-64 year olds are active on Google+ at the moment.
  • Large non-US user base: Only 55% of Google+ users are American. 18% are Indian and 6% are Brazilian. One reason for this international user base is Android’s popularity outside the US (since Google+ is baked right into Android).
  • Even income distribution: According to GlobalWebIndex.net, 22% of people in bottom 25% of income earners are on Google+. For the top 25% of income earners, this number is 24%, while for the mid 50% earners, this number is 23%. This means that nearly all levels of income earners are nearly equally represented on Google+.

Pinterest’s visual nature makes it a fantastic marketing tool for B2C businesses. And it’s got the potential to drive a large amount of traffic to your blog if you have a solid strategy.

Here’s what you should know about Pinterest demographics:

  • Overwhelmingly female: 42% of all online female users are on Pinterest, vs. only 13% of men.
  • Older audience: 72% of Pinterest’s audience are 30 years or older. Only 34% are between 18 and 29. Significantly, 17% are over 65 years old.
  • Distinctly suburban: Suburban and rural users form the largest share – 29% and 30% respectively. This is distinctly different from other networks where urban users rule.
  • Higher income: Given the higher average age, Pinterest users also have higher disposable income, with 64% of all adults making $50,000+ on Pinterest.

The professional networking site LinkedIn attracts an older audience that is largely urban, wealthier, and more educated.

  • Older: Only 23% of users are between 18-29 years old. 21% are over 65 years, and 31% are between 30 and 49 years of age.
  • Urban: Very limited number of rural users – only 14%. 61% are either urban or suburban.
  • Wealthier: 75% of users earn over $50,000.
  • Highly educated: 50% of LinkedIn users are college graduates. Another 22% have some college experience.

Snapchat is the newest social networks on this list, but also one of the fastest growing. Here’s what you need to know about its demographics:

  • Dominated by women: 70% of Snapchat’s users are females.
  • Overwhelmingly young: 71% of users are younger than 25.
  • Limited income: 62% earn under $50,000 – fitting given the average age of Snapchat’s users.

ere’s what you should take away from all these stats:

  • If you’re targeting younger users, stick to Instagram, Twitter and Snapchat.
  • If you’re targeting women with disposable income, head over to Pinterest.
  • For professionals with better education and income, use LinkedIn.
  • For everyone, go with Facebook.

The psychology of social media users

Facebook is a ‘closed’ network where your friends list will usually be limited to family, friends and acquaintances you’ve met in real life. Privacy is a big concern for Facebook’s users, and all posts are private by default.

This ultimately affects the way users interact with each other and with businesses on Facebook.

According to a Pew Internet study:

  • Facebook users are more trusting (since the network is closed).
  • Facebook users have more close relationships. Pew found that heavy users of the platform are more likely to have a higher number of close relationships.
  • Facebook users are politically engaged and active.

To understand why people share or follow on Twitter, researchers at Georgia Tech and UMichigan analysed over 500M tweets over 15-months. They found that the three biggest reasons why people share/follow on Twitter are:

  • Network overlap: Your network is similar to your followers’ network.
  • User tweet-RT ratio: The number of tweets vs. the number of RTs for a user.
  • Informational content: The more informative the content, the better.

As per one study, a person’s Pinterest boards represent his/her “ideal self”. That is, it is a representation of everything the user would want to be or have. This is in opposition to Facebook that represents the user’s “real self”.

keep the following in mind:

  • Instead of marketing yourself on every network, pick the network whose demographics matches your target audience’s.
  • Positivity always wins – unless you’re deliberately trying to create controversy (not a good option for most non-media businesses).
  • Rules of content: Informative content on Twitter and LinkedIn, aspirational content on Instagram and Pinterest, fun/positive/uplifting content on Facebook.

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more on social media in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media

VR and ER tech developments

A New World: VR and AR Tech Developments

Authors: by Emory Craig and Maya Georgieva Monday, July 17, 2017

http://er.educause.edu/blogs/2017/7/a-new-world-vr-and-ar-tech-developments

device available on campus

We’re now seeing a move toward mid-range, standalone VR headsets with everything built into the device. Some include their own processors, while others, like the forthcoming Microsoft headset, will work with current desktops. Microsoft’s device claims to do both VR and a modified version of mixed reality

The low end of the VR spectrum has been dominated by Google Cardboard, with over 10 million distributed

headsets

Augmented Reality

AR burst into the public’s consciousness with the Pokemon Go craze in 2016. And Snap (formerly Snapchat) expanded the range of their social media platform with the release of Spectacles, their wearable glasses and World Lens filters that add digital objects to your environment. A second version of Spectacles may include far more extensive AR capabilities.

At Facebook’s spring F8 conference, Mark Zuckerberg made the case that our mobile cameras will be the first popular AR platform. Apple just announced ARKit for iOS at their June WWDC developers conference.

Mixed Reality

Meta Glasses has been developing its own mixed reality unit that offers a wider field of view than the 40° of HoloLens. And Intel’s Project Alloy promises a “Merged Reality” headset prototype combining both VR and AR by the end of this year.

Kickstarter Projects

Aryzon which is creating a Google Cardboard-like device for simple AR experiences. Another is the NOLO Project, which offers an HTC Vive-like experience with full freedom of movement using only a plastic headset and your phone.

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Google Glass 2.0
http://www.telegraph.co.uk/technology/2017/07/19/google-brings-back-much-maligned-google-glass-headset/

https://motherboard.vice.com/en_us/article/nevkgb/google-glass-adopters-on-glass-enterprise

https://www.wired.com/story/google-glass-2-is-here/

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Top 5 Vendors in Global AR Education Market

https://thejournal.com/articles/2017/07/14/report-top-5-vendors-in-global-ar-education-market.aspx

Market research firm Technavio has identified the top five vendors in the global augmented reality (AR) in education market. The companies are EON Reality, DAQRI, GAMOOZ, Magic Leap and QuiverVision, according to a newly published report.

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more on VR in this IMS blog
http://blog.stcloudstate.edu/ims?s=virtual+reality

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