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2018 social media use

Social Media Use in 2018

A majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram

http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

early 2018 is defined by a mix of long-standing trends and newly emerging narratives

Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users

social media use

The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds.

a majority of users (59%) say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media.

social media use

  • Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).
  • LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less.
  • The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the United States – 49% of Hispanics report that they are WhatsApp users, compared with 14% of whites and 21% of blacks.

give up social media

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more on social media use in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media+use

Principalship EDAD

Link to this blog entry: http://bit.ly/principaledad

Fri, Feb. 2, 2018, Principalship class, 22 people, Plymouth room 103

Instructor Jim Johnson  EDAD principalship class

The many different roles of the principals:

Communication

Effective communication is one critical characteristics of effective and successful school principal. Research on effective schools and instructional leadership emphasizes the impact of principal leadership on creating safe and secure learning environment and positive nurturing school climate (Halawah, 2005, p. 334)

Halawah, I. (2005). The Relationship between Effective Communication of High School Principal and School Climate. Education, 126(2), 334-345.

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3deric%26AN%3dEJ765683%26site%3dehost-live%26scope%3dsite

Selection of school principals in Hong Kong. The findings confirm a four-factor set of expectations sought from applicants; these are Generic Managerial Skills; Communication and Presentation Skills; Knowledge and Experience; and Religious Value Orientation.

Kwan, P. (2012). Assessing school principal candidates: perspectives of the hiring superintendents. International Journal Of Leadership In Education, 15(3), 331-349. doi:10.1080/13603124.2011.617838

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d77658138%26site%3dehost-live%26scope%3dsite

Yee, D. L. (2000). Images of school principals’ information and communications technology leadership. Journal of Information Technology for Teacher Education, 9(3), 287–302. https://doi.org/10.1080/14759390000200097

Catano, N., & Stronge, J. H. (2007). What do we expect of school principals? Congruence between principal evaluation and performance standards. International Journal of Leadership in Education, 10(4), 379–399. https://doi.org/10.1080/13603120701381782

Communication can consist of two large areas:

  • broadcasting information: PR, promotions, notifications etc.
  • two-way communication: collecting feedback, “office hours” type of communication, backchanneling, etc.

Further communication initiated by/from principals can have different audiences

  • staff: teachers, maintenance etc.

Ärlestig, H. (2008). Communication between principals and teachers in successful schools. DIVA. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1927

Reyes, P., & Hoyle, D. (1992). Teachers’ Satisfaction With Principals’ Communication. The Journal of Educational Research, 85(3), 163–168. https://doi.org/10.1080/00220671.1992.9944433

  • parents: involvement, feeling of empowerment, support, volunteering
  • students
  • board members
  • community

Epstein, J. L. (1995). School/family/community partnerships – ProQuest. Phi Delta Kappan, 76(9), 701.

  • Others

Communication and Visualization

The ever-growing necessity to be able to communicate data to different audiences in digestible format.

https://blog.stcloudstate.edu/ims/2017/07/15/large-scale-visualization/

So, how do we organize and exercise communication with these audiences and considering the different content to be communicated?

  • How do you use to do it at your school, when you were students 20-30 years ago?
  • How is it different now?
  • How do you think it must be changed?

Communication tools:

physical

  • paper-based memos, physical boards

Electronic

  • phone, Intercom, email, electronic boards (listservs)

21st century electronic tools

  • Electronic boards
    • Pinterest
  • Internet telephony and desktopsharing
    • Adobe Connect, Webex, Zoom, GoToMeeting, Teamviewer etc.
    • Skype, Google Hangouts, Facebook Messenger
  • Electronic calendars
    • Doodle, MS Offce365, Google Calendar
  • Social media / The Cloud
    • Visuals: Flickr, YouTube, TeacherTube, MediaSpace
    • Podasts
    • Direct two-way communication
      • Asynchronous
        • Snapchat
        • Facebook
        • Twitter
        • LinkedIn
        • Instagram
      • Synchronous
        • Chat
        • Audio/video/desktopsharing
      • Management tools

 

Tools:

https://blog.stcloudstate.edu/ims/2016/07/16/communication-tool-for-teachers-and-parents/

Top 10 Social Media Management Tools: beyond Hootsuite and TweetDeck

https://blog.stcloudstate.edu/ims/2013/11/17/top-10-social-media-management-tools-beyond-hootsuite-and-tweetdeck/

Manage control of your passwords and logons (Password Managers)

  • 1Password.
  • Okta.
  • Keeper.
  • KeePass.
  • Centrify Application Services.
  • RoboForm.
  • Zoho Vault.
  • Passpack.
  • LastPass

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class discussion Feb 2.

PeachJar : https://www.peachjar.com/

Seesaw: https://web.seesaw.me/

Schoology: https://www.schoology.com/

 

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Group Assignment

considering the information discussed in class, split in groups of 4 and develop your institution strategy for effective and modern communication across and out of your school.

>>>>>>>>>>> Word of the day: blockchain credentialing <<<<<<<<<<<<<<<<<<<<<

>>>>>>>>>>> K12 Trends 4 2018 <<<<<<<<<<<<<<<<<

 

 

Twitter and ed leadership

Twitter chats can boost student voice, enhance digital citizenship

  Dec. 19, 2017

https://www.educationdive.com/news/twitter-chats-can-boost-student-voice-enhance-digital-citizenship/513340/

My note:
This is another example of blanket statements aimed to bank on buzzwords and fashionable tendencies. Indeed, use of social media is an imperative skill for any educational leader, since it provides a modern venue to communicate with the rest of the stakeholders in the educational process: parents, students etc.
However, the process of social media use in education is rather more complex as presented in this article. e.g.:

  • why Twitter? why is Twitter chosen by the author as the social media platform, considering that Snapchat is the social media app by choice of teenagers?
    https://blog.stcloudstate.edu/ims/2018/01/06/snapchat-leading-social-media-app/
  • why the hashtag use is the one and only altmetric consideration for deep data analysis? The author suggests taking “advantage of an analytic tool to measure effectiveness and participation,” but there is no specific recommendation and the choice of the analytical tool as well as the process of analysis is a science on its own
  • how educators, as suggested by the author, “want to guide students on comment intensity and type while keeping them on topic”? Indeed, an educator abiding by constructivism will facilitate and guide, yet there is a fine boundary between facilitating and dominating the conversation with “guidance.”

The most useless suggestion in the article:
“For administrators, Twitter chats also provide an opportunity to gain student and parent perspectives while giving them more voice in what’s going on within a school or district.”

Are administrators willing to yield that power to their constituency? What does the current research on educational leaders’s attitude reveal regarding their willingness to engage in such open (and difficult to control) discourse? How is such attitude to be changed: this is missing in this article.

What is your approach to the institutional use of social media at your school? 

 

effective presentations and AR

SORRY, POWERPOINT: THE SLIDE DECK OF THE FUTURE WILL BE IN AR

https://www.wired.com/story/prezi-augmented-reality/
augmented reality takeover. It’s played out at Snapchat and Facebook, at Google and Apple. Companies are using AR to design carssell furniture, make little digital sharks swim around your breakfast table. What if Prezi could apply that same technology to make better presentations?
the product isn’t ready for a public launch yet. Prezi has enlisted a select group of influencers to try out the AR tools and offer feedback before the company releases a beta version.

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more on effective presentations in this IMS blog
https://blog.stcloudstate.edu/ims?s=effective+presentations

Relevant Relatable Reference Services

Topic: Booklist Webinar—Relevant, Relatable Reference Services in Your Library

Host: Booklist Online

Date and Time: Thursday, November 2, 2017 1:00 pm, Central Daylight Time (Chicago, GMT-05:00) Event number: 666 208 689 Registration ID: This event does not require a registration ID Event password: This event does not require a password.

https://alapublishing.webex.com/alapublishing/onstage/g.php?MTID=e85e288426f17320300c4c796440c5994

#referenceDesk @ALA_Booklist

1920 phone service arrives in the library, after decades of phone being around.

1969 William Katz redefines reference.

information as commodity. Faster/cheaper/better. Help doing things rather than finding things (Kenney)

the goal is not getting people to use the library services; it is helping library users accomplish something

not collections, but services.

the reference interaction : approachability; interest; listening/inquiring;

What can I help with; How can I help you? “I’d be happy to help you with that”

marketing is more then promotion. it is figuring out what the market wants you to do. define the market. how do you serve them. then one can figure out the service.

patrons: how and why patrons are seeking info; go where patrons go (social media). where do we go to help them (Snapchat). find benchmarks, make connections. Divine discontentment. my note: but this is a blasphemy, it is against MN nice!

how do we market ourselves? ROI or not? monetary formula to determine the profit against the investment. non profit institutions are not designed to make a profit; sometimes it is useful, sometimes not. Presenting data is good, but keep it simple

innovation, technological advancements. telepresence. VR. Facing disruption. change leadership, flexibility and mobility.

https://www.booklistonline.com/media/webinars/materials/2018/RelevantReference18_Slides.pdf

social media choice for nonprofit

How to Choose the Right Social Media for Your Nonprofit

October 4, 2017 Wayne Elsey

https://www.linkedin.com/pulse/how-choose-right-social-media-your-nonprofit-wayne-elsey/

The pros and cons of Facebook, Twitter, Instagram, Snapchat

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more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media

social media and news

News Use Across Social Media Platforms 2017

http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/

some_text

Furthermore, about three-quarters of nonwhites (74%) get news on social media sites, up from 64% in 2016.

Twitter, YouTube and Snapchat have grown in share of users who get news on each site.

Twitter, YouTube and Snapchat have grown in share of users who get news on each site

More Americans now get news on multiple social media sites

Snapchat has by far the youngest group of news users – 82% are ages 18-29. While Facebook and YouTube are still the most popular among this age group for news overall, the makeup of the app’s news audience means that about one-in-five (21%) 18- to 29-year-olds now get news on Snapchat.

Many social media news consumers still get news from more traditional platforms

traditional use of news
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more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media

psychology of social networks

The Blogger’s Guide To Understanding The Psychology Of Social Networks

Last Updated: By

http://www.bloggingwizard.com/psychology-of-social-networks/

Social media is eating the world.

Facebook alone has over 1.5 billion users – nearly 50% of the entire internet’s population.

Throw in LinkedIn, Twitter, Pinterest, Instagram and region specific social networks like Vkontakte and Sina Weibo and WeChat, and you’d be hard pressed to find anyone who’s online but isn’t on social media.

What has led to the rise of these social networks? What kind of people do they attract?

What is their psychology? What kind of content do they like to consume? And most importantly for bloggers and marketers – what works, what doesn’t on social media?

Facebook has become the ‘home base’ for most people online. While they may or may not use other networks, a majority maintain a presence on Facebook.

  • Popular: Used by 72% of all adult internet users in America.
  • More women users: 77% of online female users are on Facebook.
  • Younger audience: 82% of all online users between 18-29 are on Facebook
  • USA (14%), India (9%) and Brazil (7%) form the three largest markets.

Twitter’s quick flowing ‘info stream’ attracts an audience that swings younger and is mostly urban/semi-urban.

  • Younger: Used by 37% of all online users between 18 and 29.
  • Educated: 54% of users have either graduated college, or have some college experience.
  • Richer: 54% of online adults who make over $50,000+ are on Twitter.

nstagram recently overtook Twitter to become the second largest social network. Pew estimates that 26% of all online adults are on Instagram in the US.

  • More women than men: 29% of all online women are on Instagram, vs. only 22% of all men.
  • Overwhelmingly younger: 53% of all 18-29 year olds are on Instagram.
  • Less educated: Only 24% of Instagram users are college graduates, while 31% have some college experience – fitting since its audience is largely younger.

Google+ is a mysterious beast. It is ubiquitous, yet doesn’t attract nearly a tenth of the attention as Instagram or Facebook. Some marketers swear by it, while others are busy proclaiming its death.

  • More male: 24% of all online men are active users of Google+. For women, this number is 20%.
  • Younger users: 27% of all 16-24 year olds online are active members of Google+. In contrast, only 18% and 14% of 45-54 and 55-64 year olds are active on Google+ at the moment.
  • Large non-US user base: Only 55% of Google+ users are American. 18% are Indian and 6% are Brazilian. One reason for this international user base is Android’s popularity outside the US (since Google+ is baked right into Android).
  • Even income distribution: According to GlobalWebIndex.net, 22% of people in bottom 25% of income earners are on Google+. For the top 25% of income earners, this number is 24%, while for the mid 50% earners, this number is 23%. This means that nearly all levels of income earners are nearly equally represented on Google+.

Pinterest’s visual nature makes it a fantastic marketing tool for B2C businesses. And it’s got the potential to drive a large amount of traffic to your blog if you have a solid strategy.

Here’s what you should know about Pinterest demographics:

  • Overwhelmingly female: 42% of all online female users are on Pinterest, vs. only 13% of men.
  • Older audience: 72% of Pinterest’s audience are 30 years or older. Only 34% are between 18 and 29. Significantly, 17% are over 65 years old.
  • Distinctly suburban: Suburban and rural users form the largest share – 29% and 30% respectively. This is distinctly different from other networks where urban users rule.
  • Higher income: Given the higher average age, Pinterest users also have higher disposable income, with 64% of all adults making $50,000+ on Pinterest.

The professional networking site LinkedIn attracts an older audience that is largely urban, wealthier, and more educated.

  • Older: Only 23% of users are between 18-29 years old. 21% are over 65 years, and 31% are between 30 and 49 years of age.
  • Urban: Very limited number of rural users – only 14%. 61% are either urban or suburban.
  • Wealthier: 75% of users earn over $50,000.
  • Highly educated: 50% of LinkedIn users are college graduates. Another 22% have some college experience.

Snapchat is the newest social networks on this list, but also one of the fastest growing. Here’s what you need to know about its demographics:

  • Dominated by women: 70% of Snapchat’s users are females.
  • Overwhelmingly young: 71% of users are younger than 25.
  • Limited income: 62% earn under $50,000 – fitting given the average age of Snapchat’s users.

ere’s what you should take away from all these stats:

  • If you’re targeting younger users, stick to Instagram, Twitter and Snapchat.
  • If you’re targeting women with disposable income, head over to Pinterest.
  • For professionals with better education and income, use LinkedIn.
  • For everyone, go with Facebook.

The psychology of social media users

Facebook is a ‘closed’ network where your friends list will usually be limited to family, friends and acquaintances you’ve met in real life. Privacy is a big concern for Facebook’s users, and all posts are private by default.

This ultimately affects the way users interact with each other and with businesses on Facebook.

According to a Pew Internet study:

  • Facebook users are more trusting (since the network is closed).
  • Facebook users have more close relationships. Pew found that heavy users of the platform are more likely to have a higher number of close relationships.
  • Facebook users are politically engaged and active.

To understand why people share or follow on Twitter, researchers at Georgia Tech and UMichigan analysed over 500M tweets over 15-months. They found that the three biggest reasons why people share/follow on Twitter are:

  • Network overlap: Your network is similar to your followers’ network.
  • User tweet-RT ratio: The number of tweets vs. the number of RTs for a user.
  • Informational content: The more informative the content, the better.

As per one study, a person’s Pinterest boards represent his/her “ideal self”. That is, it is a representation of everything the user would want to be or have. This is in opposition to Facebook that represents the user’s “real self”.

keep the following in mind:

  • Instead of marketing yourself on every network, pick the network whose demographics matches your target audience’s.
  • Positivity always wins – unless you’re deliberately trying to create controversy (not a good option for most non-media businesses).
  • Rules of content: Informative content on Twitter and LinkedIn, aspirational content on Instagram and Pinterest, fun/positive/uplifting content on Facebook.

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more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media

VR and ER tech developments

A New World: VR and AR Tech Developments

Authors: by Emory Craig and Maya Georgieva Monday, July 17, 2017

http://er.educause.edu/blogs/2017/7/a-new-world-vr-and-ar-tech-developments

device available on campus

We’re now seeing a move toward mid-range, standalone VR headsets with everything built into the device. Some include their own processors, while others, like the forthcoming Microsoft headset, will work with current desktops. Microsoft’s device claims to do both VR and a modified version of mixed reality

The low end of the VR spectrum has been dominated by Google Cardboard, with over 10 million distributed

headsets

Augmented Reality

AR burst into the public’s consciousness with the Pokemon Go craze in 2016. And Snap (formerly Snapchat) expanded the range of their social media platform with the release of Spectacles, their wearable glasses and World Lens filters that add digital objects to your environment. A second version of Spectacles may include far more extensive AR capabilities.

At Facebook’s spring F8 conference, Mark Zuckerberg made the case that our mobile cameras will be the first popular AR platform. Apple just announced ARKit for iOS at their June WWDC developers conference.

Mixed Reality

Meta Glasses has been developing its own mixed reality unit that offers a wider field of view than the 40° of HoloLens. And Intel’s Project Alloy promises a “Merged Reality” headset prototype combining both VR and AR by the end of this year.

Kickstarter Projects

Aryzon which is creating a Google Cardboard-like device for simple AR experiences. Another is the NOLO Project, which offers an HTC Vive-like experience with full freedom of movement using only a plastic headset and your phone.

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Google Glass 2.0
http://www.telegraph.co.uk/technology/2017/07/19/google-brings-back-much-maligned-google-glass-headset/

https://motherboard.vice.com/en_us/article/nevkgb/google-glass-adopters-on-glass-enterprise

https://www.wired.com/story/google-glass-2-is-here/

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Top 5 Vendors in Global AR Education Market

https://thejournal.com/articles/2017/07/14/report-top-5-vendors-in-global-ar-education-market.aspx

Market research firm Technavio has identified the top five vendors in the global augmented reality (AR) in education market. The companies are EON Reality, DAQRI, GAMOOZ, Magic Leap and QuiverVision, according to a newly published report.

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more on VR in this IMS blog
https://blog.stcloudstate.edu/ims?s=virtual+reality

young vs old millennials

Don’t Call Me a Millennial — I’m an Old Millennial

By   

the Census Bureau’s definition (born 1982–2000) or Pew’s (about 1981–1997).

In 2015, for example, Juliet Lapidos — born the same year I was — may have put it best in a column for the New York Times headlined “Wait, What, I’m a Millennial?” “I don’t identify with the kids that Time magazine described as technology-addled narcissists, the Justin Bieber fans who ‘boomerang’ back home instead of growing up,” she writes.

Old Millennials, as I’ll call them, who were born around 1988 or earlier (meaning they’re 29 and older today), really have lived substantively different lives than Young Millennials, who were born around 1989 or later, as a result of two epochal events that occurred around the time when members of the older group were mostly young adults and when members of the younger were mostly early adolescents: the financial crisis and smartphones’ profound takeover of society. And according to Jean Twenge, a social psychologist at San Diego State University and the author of Generation Me: Why Today’s Young Americans Are More Confident, Assertive, Entitledand More Miserable Than Ever Before, there’s some early, emerging evidence that, in certain ways, these two groups act like different, self-contained generations.

Millennials, we hear over and over again, are absolutely obsessed with social media, and live their entire social lives through their smartphones. I tweet too much, sure, but I’ve never blasted a ’gram (did I say that right?); even thinking about learning how to Snapchat makes me want to take a long, peaceful nap

“The Job-Hopping Generation,” says Gallup — and are much more likely, relative to previous generations when they were in their 20s, to live at home and to put off family formation for a long time.

last week Pew released some numbers suggesting millennials aren’t any job-hoppier than Generation X was at the same age.

young vs old millennials

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