According to the KDG report, prospective students are not only used to reading short bits of information thanks to social media, but many incoming freshman read at a 7th grade level.
“This means your college website must be at the 7th grade level, especially the sections used to attract prospects and to guide them through the application process. No, we’re not kidding,
1. Reading like the New York Times.
2. Requiring Form Fills.
prospective students are often fatigued by long forms that they must complete in order to get the information they need and will quickly leave the website. “Not only will a live chat feature save students time, it can also save your admissions office time answering questions from prospects and applicants
3. Not Understanding What’s Important.
a delicate balance between static and antiquated, and being too interactive. “Don’t get so caught up in the design that there’s a disconnect between what your institution is and marketing gimmicks. You also don’t want super technical, information-filled pages.”
4. Using Fake Images.
images of students posed for the camera won’t do, either. They want to see students, like them, doing the things students do on campus—with exceptions, of course…Candid images, combined with some documentary-style photos from important events on campus, will go a long way toward creating a website that invites visitors to look deeper.
looked at sites like Airbnb.
5. Using Clichéd Statements about Passé Issues
They may read at a 7th grade level, but that doesn’t mean they can’t recognize a cliché.
boasting about unique accomplishments with current relevance for students in a down-to-earth way, such as mentioning a good acceptance rate or a special program for those with learning disabilities. Positive statistics about campus crime rates, successful career counseling efforts or facts about innovative STEM programs are also good talking points.
For more information on the KDG report and blog synopsis, click here.
Adobe Spark is a suite of free tools for creating images, videos, and simple web pages. Key features of Adobe Spark’s web app include an integrated Creative Commons image search tool, the option to download images as JPEGs, and the option to download your videos as MP4 files
Sharalike is a good option to consider when you want to create an audio slideshow. To create an audio slideshow on Sharalike simply import some images from your computer, your Android device or from your iPad, drag them into the sequence in which you want them to appear, and then add some music. Sharalike offers a small collection of stock music that you can use or you can upload your own music.
PowToon is a popular tool for creating animated videos online. PowToon provides a drag-and-drop editor for creating animated videos. The videos that you create feature digital paper cut-outs on a colorful background. Think of PowToon as an online tool for creating videos in the style made popular by Common Craft. PowToon provides drawings of people and objects that you can arrange on blank canvas. After adding your narration to the arrangement you can publish your video.
Magisto is a video creation tool that allows you to quickly drag videos and images from your desktop and or Google Drive account to your Magisto account. After you’ve uploaded the media that you want mixed, select a theme and music for your video.From the video clips and images that you upload, Magisto will select the best portions to remix and blend together. Magisto creates your video after you’ve completed the steps of uploading media, selecting a theme, and choosing music. The final video is emailed to you. In addition to the web-based service Magisto offers a Chrome app, an Android app, and an iPad app.
Chrome app called CaptureCast. CaptureCast, produced by Cattura Video, allows you to record the screen on your Chromebook as well as input from your webcam. To record a video with the webcam on your Chromebook open CaptureCast in your browser then allow it to access your webcam and microphone. You can specify how high of a resolution you would like to use to capture your video. You can also choose your audio quality. If you have an external microphone connected to your Chromebook, make sure that you have it enabled before you start recording. When you have finished recording in CaptureCast you can save your video on your Chromebook or upload it to YouTube, to Vimeo, or to Google Drive.
imbus Screenshot is a tool for creating screencast videos on Chromebooks. It is easy to install, includes customizable countdown timer, and offers multiple ways to save and share your videos. Screencasts recorded with Nimbus Screenshot can be saved to your local drive or to an online Nimbus account. I chose to save to my local drive then upload to my YouTube channel. You could also save to your local drive then share to Google Drive or another online storage service.
more on video editing in this IMS blog http://blog.stcloudstate.edu/ims?s=video+editing
In an article entitled ‘Why Vine Died,’ Casey Newman reported the following, “Former executives say that a major competitive challenged emerged in the form of Instagram, which introduced 15-second video clips in June 2013.
Instagram remained stable with the introduction of new features like stories and video channels, resources of it’s parent company, Facebook, and the introduction of ads to the platform that look very similar to the posts in a user’s feed.
In addition to a total logo redesign, Instagram shifted its focus from just pictures, to longer video (from 15 sec. to one minute) and direct messaging features, such as group posts and disappearing video. Explore Channels in Discover let people discover new photo and video content based on interests. Instagram Stories added a new element to the Instagram experience showing highlights from friends, celebrities and businesses one follows without interfering with their feed. Instagram also caters to business needs through its Instagram for Business platform that allows for instant contact, detailed analytics and easy-to-follow linked content.
Most recently, Instagram released live video in their stories feature. Users can start a live stream in their Instagram story and view comments and feedback from their viewers in real time! This feature is similar to apps like musical.ly and live.ly which has over 80 million users and 62% of its users are under 21.
#StudentVoices #MillennialMondays #WhatToWatch
#MillennialMondays is a new series that aims to discuss relevant topics on careers and business from a millennial perspective.