Video Storytelling in Social Media Marketing

Video Storytelling in Social Media Marketing

http://www.socialmediaexaminer.com/video-storytelling/

#1: Post Stories From Your Customers

#2: Create a Fictional Series

#3: Tell Personal Stories

#4: Shoot Documentary-Style Video

#5: Interview Guests

#6: Take Viewers Behind the Scenes

#7: Create Animated Stories

#8: Show Viewers How to Do Something

Other Stories to Tell With Video

There are a lot of interesting ways to integrate storytelling into your social videos. In addition to those featured above, here are some other stories that are well suited for video:

  • Create a single video or a series of videos to highlight humorous situations related to your business or industry.
  • If your company’s beginnings would make an interesting story, have the founder tell that story on video.
  • Are your employees involved in interesting activities or challenges? Consider featuring those stories in your social videos.
  • Tell a fictional but realistic story on video to educate viewers about your industry.
  • Find a way to combine reality TV–style video with something relevant to your audience.

alternatives to lecturing

50 Alternatives To Lecturing

Learning Models

1. Self-directed learning

2. Learning through play

3. Scenario-based learning

4. Game-based learning (http://blog.stcloudstate.edu/ims/?s=gaming)

5. Project-based learning (http://blog.stcloudstate.edu/ims/?s=project+based)

6. Peer-to-Peer instruction

7. School-to-school instruction (using Skype in the classroom, for example)

8. Learning through projects

9. Problem-based learning

10. Challenge-based learning

11. Inquiry-based learning

12. Mobile learning

13. Gamified learning (gamification)

14. Cross-curricular projects (teaching by topic: http://blog.stcloudstate.edu/ims/2015/03/24/education-reform-finland/)

15. Reciprocal Teaching

16. “Flipped-class” learning

17. Face-to-Face Driver blended learning

18. Rotation blended learning

19. Flex Blended Learning

20. “Online Lab” blended learning

21. Sync Teaching

23. HyFlex Learning

24. Self-guided MOOC

25. Traditional MOOC

26. Competency-Based Learning

27. Question-based learning

Literacy Strategies

28. Write-Around

29. Four Corners

30. Accountable Talk

31. RAFT Assignments

32. Fishbowl

33. Debate

34. Gallery Walk

35. Text Reduction

36. Concentric Circles

37. Traditional Concept-Mapping (teacher-given strategy–“fishbone” cause-effect analysis, for example)

38. Didactic, Personalized Concept Mapping (student designed and personalized for their knowledge-level and thinking patterns)

39. Mock Trial

40. Non-academic video + “academic” questioning

41. Paideia Seminar (http://www.paideia.org/, http://www.learnnc.org/lp/editions/paideia/, http://www.mtlsd.org/jefferson_middle/stuff/paideia%20seminar%20guidelines.pdf)

42. Symposium

43. Socratic Seminar (https://www.nwabr.org/sites/default/files/SocSem.pdf)

44. QFT Strategy

45. Concept Attainment

46. Directed Reading Thinking Activity

47. Paragraph Shrinking

48. FRAME Routine

49. Jigsaw Strategy

Other 

50. Content-Based Team-Building Activities

51. Learning Simulation

52. Role-Playing

53. Bloom’s Spiral

54. Virtual Field Trip (http://web.stcloudstate.edu/pmiltenoff/scw/)

55. Physical Field Trip

56. Digital Scavenger Hunt  (http://web.stcloudstate.edu/pmiltenoff/bi/)

57. Physical Scavenger Hunt

http://www.teachthought.com/teaching/50-alternatives-to-lecturing/

 

 

why necessary to know how to code

Why People Are Obsessed With Teaching Kids How To Code

http://www.forbes.com/sites/quora/2014/12/05/why-people-are-obsessed-with-teaching-kids-how-to-code

Computers and the software they run are not magic. Nor should they be perceived as such.
Learning to code is not valuable because everyone needs to program computers, but because such an integral part of modern life needs to be understood at a basic, comprehensible level.

https://www.quora.com/Why-is-it-important-to-know-how-to-code

More on coding and education in this blog:

http://blog.stcloudstate.edu/ims/?s=coding

Anniversary of Allies march in Germany

The Day of the Century: how Germans experienced World War II

http://www.spiegel.de/international/europe/world-war-ii-in-cologne-delusion-a-1032115.html
(please go to the site for a full show)

 

http://twistedsifter.com/videos/remarkable-hd-footage-of-berlin-from-july-1945/

 

3D printing Curriculum

Stratasys launches Free 3D printing Curriculum

http://campustechnology.com/articles/2014/12/04/stratasys-launches-free-3d-printing-curriculum.aspx

Here is a link to the first unit: web.stcloudstate.edu/informedia/3dprint/U01.zip
The documents are big (up to 400MB). Please let us know, if you want to work together.

Math, Science, History: Games Break Boundaries Between Subjects

Math, Science, History: Games Break Boundaries Between Subjects

http://blogs.kqed.org/mindshift/2014/05/math-science-history-games-break-boundaries-between-subjects-interdisciplinary-learning/

possibilities for a formal Renaissance-Man-Liberal-Arts education remain limited to the elite. The average, or common, student is encouraged to choose majors and institutions that track into a specialized vocation.

MincraftEDU and SimCityEDU provide flexible options for integrating familiar games with traditional classroom curriculum.

The ability to apply knowledge across disciplines is important, but it is not enough. It is important to combine that knowledge with strong social and emotional skills that serve as the foundation for good citizenship in the 21st Century.

The MindShift Guide to Games and Learning

more on gaming in this blog: http://blog.stcloudstate.edu/ims/?s=gaming

Generation Z – the time of emojis approaching

Millennials Are Old News — Here’s Everything You Should Know About Generation Z

http://www.businessinsider.com/generation-z-spending-habits-2014-6#ixzz35n9ubTYy

GenZ

GenZ

http://blog.stcloudstate.edu/ims/2014/09/19/the-distracted-generation/

Generation on a Tightrope

http://muse.jhu.edu/journals/review_of_higher_education/v037/37.2.miller.html

Generations X,Y, Z and the Others - Cont’d 

http://www.socialmarketing.org/newsletter/features/generation3.htm

Beyond Millennials: How to Reach Generation Z

http://mashable.com/2014/08/20/generation-z-marketing/

52% use youtube or social media for typical research assignments

generation z

Infographic from:

http://www.adweek.com/news/advertising-branding/gen-z-infographic-can-help-marketers-get-wise-future-159642

http://www.brucemayhewconsulting.com/index.cfm?id=20209

http://rainmakerthinking.com/assets/uploads/2013/10/Gen-Z-Whitepaper.pdf

http://casefoundation.org/resource/millennial-impact-report/?gclid=CjwKEAiAgranBRDitfSQk_P7vnMSJAAhx5G5yH0Qf8TIHUzwYj_0sVDSRz1GIANFzY8c_z5wMCidaRoCG2vw_wcB

 

How BYOD Programs Can Fuel Inquiry Learning | Four Smart Ways to Use Cell Phones in Class. Backchanneling.

How BYOD Programs Can Fuel Inquiry Learning. Backchanneling.

http://blogs.kqed.org/mindshift/2014/01/how-byod-programs-can-fuel-inquiry-learning/

creating a learner profile, a set of criteria the school district wanted students to learn while in school. That profile includes: seek knowledge and understanding; think critically and solve problems; listen, communicate, and interact effectively; exhibit strong personal qualities; and engage and compete in a global environment. The profile helps guide all approaches to learning in the district.

Kids already know how to use their devices, but they don’t know how to learn with their devices,” Clark said in an edWeb webinar. It’s the teacher’s role to help them discover how to connect to content, one another and learning with a device that they may have only used for texting and Facebook previously. “It’s about the kids being empowered in the classroom to make decisions about the ways that they are learning,”

Four Smart Ways to Use Cell Phones in Class

http://blogs.kqed.org/mindshift/2012/11/four-smart-ways-to-use-cell-phones-in-class/

IN-CLASS POLLING/QUIZZING.

IN-CLASS BACK-CHANNELINGBackchanneling refers to the use of networks & social media to maintain an online, real-time conversation alongside spoken remarks.

IN-CLASS READINGS AND HANDOUTS. Smartphones can also be used productively in the classroom as eReaders for books and handouts. You can place all student handouts into DropBox folders (see “Dropbox A Multi-Tool for Educators”).

ORGANIZING RESEARCH. 

Using Google Docs for backchanneling with students:

http://www.educatorstechnology.com/2014/04/this-is-how-to-use-google-docs-to.html

10 ways to employ backchanneling in  classroom instruction.

  1. Poll students on a particular classroom event or on a decision regarding their learning
  2. Crowdsource feedback on learning activities and use this input to inform your future instructional strategies.
  3. Backchanneling empowers students voice and make them feel they are real participants in the knowledge building taking place in the class.
  4. Conduct informat assessments .
  5. Assess students prior knowledge about a given topic.
  6. Brainstorm ideas for a writing project.
  7. Encourage students to ask questions about anything they did not understand.
  8. Hold synchronous discussions of video content shared in class
  9. Organize real time discussions in class.
  10. Backchanneling is a good way to engage introverts and shy students in classroom conversations.

What is the difference between education and training?

per LinkedIn discussion: http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=5822757351727316994&gid=2038260&goback=%2Enmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1#commentID_null

What is the difference between education and training?

☆☆☆☆☆ Industrial Automation Training – Industrial Training software to Maintenance, Engineering, Manufacturing.Top Contributor

Schools and companies commonly use the word “Training” when actually all they are delivering is scholastic education. Our company clearly distinguishes between the two which increases our effectiveness and to differentiate what we deliver to customers (what most call students) from others like colleges. I thought it would be interesting to get this group’s members opinion on the difference between “Training” and “Education”, and to get group members thinking about it.

ray schroederray schroeder

Director of the UPCEA Center for Online Leadership and Strategy – and – UIS Associate Vice Chancellor of Online Learning

This is one of those questions, the answers to which will be easy to pick apart. But, I will venture a beginning:

Training is task-oriented. It is circumscribed by circumstances such as location, goal, job, career. Training’s intent is to master a task, method or approach.

Education is a broader activity that spans locations, goals, careers. Education’s intent is life guiding, life changing and lasting.

Training can have lifelong import. But, the focus is on a specific task or goal.

Education often includes task-learning.

Enough. A more important task now demands my attention – breakfast – I have been trained well for this lifelong task.

-ray

 

Rahat iqbal

Executive Director at SCI-EDUCATION SYSTEM,LONDON UK

Training direct develop skills for different profession but education reflects research and update knowledge.

Jolly Holden Jolly Holden

Faculty at American InterContinental University

When asked the difference between education and training, a 4-star general replied…do you want your daughter to have sex training or sex education? Nearly everyone in the audience (1,000+) fell out of there seats. After the laughter subsided, the general went on to reply “fundamentally, education is focused on developing critical thinking skills (know why) that help enable creative solutions, whereas training is about developing specific skill sets (know how) for consistently reliable results.” That said, while there is a large grey area between training and education, per se, when does education stop and training begin, the outcome of both is learning. As a former Air Force flight instructor, I told my students they are educated in the aerodynamics of flight, but trained on how to fly.

Joy Scott Joy Scott

Workplace Performance Improvement, Training, Instructional Design, Independent Writer

I just finished reading The Eden Conspiracy: Educating for Accomplished Citizenship by Joe Harless (1998). He explains (p. 157): “Training and education are often differentiated by saying education is to provide knowledge for unpredictable circumstances; training is for predictable circumstances.”

He also states education is provided in school, (K-college) and training is provided after school (knowledge and skills provided on-the-job). Since Harless published this book, the delivery options of education and training has changed, thanks to the Internet. Education and training can occur anywhere, and without proper context, someone can mix the labels and confuse being trained for a specific task with being educated about something they can use to determine if they should use the task they’ve been trained on.

Harless, J. (1998). The Eden Conspiracy: Educating for Accomplished Citizenship . Wheaton, IL: Guild V Publications.