Archive of ‘Library and information science’ category

transform education via digital tools

Digital tools can transform, not just replicate, the teaching and learning experience

Commentary: The SAMR and TPACK models of technology implementation can help schools as they transition to using more digital tools.

By EdScoop Staff  MAY 8, 2018 2:37 PM

https://edscoop.com/digital-tools-can-transform-not-just-replicate-the-teaching-and-learning-experience

The SAMR (substitution, augmentation, modification, redefinition) model and TPACK (technological pedagogical content knowledge) model can help schools as they transition to using more digital tools.

In a recent edWebinar, Michelle Luhtala, library department chair at New Canaan High School in Connecticut, reviewed these models and discussed apps that can take teaching, learning and reading to the next level.

The SAMR model determines the level of technology integration of a tool: substitution, which doesn’t add value; augmentation, which adds a few features with only a little improvement; modification, which redesigns some structures; and redefinition, which allows the creation of new tasks and is the ultimate learning goal. Transformation in how educators are teaching and how students are understanding content happens in the modification and redefinition parts of the model.

MackinVIA’s Classroom allows educators to create a collection of digital content for students; build assignment around it; and share the collection, or an individual book, with the classroom. Students can also highlight text, make annotations, and save these to Google Drive.

Emerging Tech for Schools and Libraries is a free professional learning community where school librarians, teachers, and administrators can explore all the ways to integrate technology and 21st century learning into school library programs.

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more on the SAMR model in this IMS blog
http://blog.stcloudstate.edu/ims?s=samr

issues with live streaming social media

Facebook Rolls Out New Live Video Tools

Join Erik Fisher and Kim Reynolds live for the Social Media Marketing Talk Show as we explore New Facebook Live Video Tools with David Foster, New Instagram Business Tools with Jeff Sieh and more breaking social media marketing news of the week!Join the discussion here: https://www.crowdcast.io/e/smelive5-11-18/register

Posted by Social Media Examiner on Friday, May 11, 2018

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more on Facebook Live in this IMS blog

http://blog.stcloudstate.edu/ims?s=facebook+live

Google go home

‘Google go home’: the Berlin neighbourhood fighting off a tech giant

Other cities have embraced the company, but in Kreuzberg opposition to a planned Google campus is vociferous. What makes Berlin different?

https://www.theguardian.com/cities/2018/may/09/fuck-off-google-the-berlin-neighbourhood-fighting-off-a-tech-giant-kreuzberg

Google’s sites in London, Madrid, Tel Aviv, Seoul, São Paulo and Warsaw (in a converted former vodka distillery) are hubs for entrepreneurs, providing workspace for startup founders as well as networking and educational events.

the recent offer from Sidewalk Labs – a company owned by Alphabet, Google’s parent company – to redevelop Toronto’s waterfront as a reason to be concerned about the company’s interests in potentially extracting data from cities.

Google’s history of tax evasion and mass surveillance as examples of actions that make it incompatible with the progressive values of the local area.

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more on Google in this IMS blog
http://blog.stcloudstate.edu/ims?s=google

ELI Online Event XR

ELI Online Event | eXtended Reality (XR): How AR, VR, and MR Are Extending Learning Opportunities

May 22 and 24, 2018 | 12:00 noon – 3:35 p.m. ET

https://events.educause.edu/eli/focus-sessions/2018/extended-reality-xr-how-ar-vr-and-mr-are-extending-learning-opportunities

https://twitter.com/search?q=%23elifocus #elifocus

https://www.educause.edu/badging

Over the past year, interest in eXtended reality (XR) technologies (such as virtual, augmented, immersive, and mixed reality) has surged. New and more affordable XR technologies, along with voice activation and sophisticated visual display walls, provide promising directions and opportunities to immerse learners in the curriculum, offering deeper and more vivid learning experiences and extending the learning environment. But what’s the curricular reality with respect to these technologies? What is hype and what is substance? Specifically:

  • What practical applications do “XR technologies” have for teaching, learning, and research?
  • How are these technologies being applied to engage learners as consumers and creators of XR experiences?
  • What evidence is there to support XR technologies as effective tools in the learning environment?
  • How can these technologies be integrated into learning spaces?
  • What are the ethical questions we should consider as we explore XR?

Headphones Damage Hearing

Do Loud Headphones Damage Your Hearing?

Your headphones are probably damaging your ears (via Circuit Breaker)

Posted by NowThis Future on Saturday, May 12, 2018

AI AR customers

Can A.I. and AR Turn Your Prospects Into Customers?

These technologies are the next step in business. Here are three ways to grow.

1. Enhance the retail experience with AR.

Tech-savvy retailers and e-commerce e-tailers are incorporating augmented reality technology to enhance the customer experience. Given that 61% of consumers prefer stores which provide AR experiences, integrating AR technology is an effective way to improve customer experiences with your brand and turn prospects into customers.

2. Identify and follow up on leads through AI.

AI technology can be used by businesses as an ultra-reliable sales assistant. An AI-enhanced assistant can collect and analyze data about the lead, and it can remind you when to follow up on leads and ensures no vital stones are left unturned. Even better, AI can help you focus on the leads that are more likely to turn into sales and prompt you when you should take specific actions.

One example is Zia, the Zoho Intelligent Assistant built into the Zoho CRM application. Zia can predict which leads are more likely to close, so you can prioritize your sales rep time and better forecast sales.

3. Improve marketing campaigns with augmented reality.

AR can enable businesses to deliver marketing strategies in real time. This means customers can experience your products or services as they are meant to be. In the retail sector, savvy brands are using AR as a powerful form of marketing. Timberland, for example, invested in Lemon and Orange’s virtual fitting room technology, to allow customers to ‘try before they buy’ remotely.

 

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more on artificial intelligence in this IMS blog
http://blog.stcloudstate.edu/ims?s=artifical+intelligence

more on augmented reality in this IMS blog
http://blog.stcloudstate.edu/ims?s=augmented+reality

ad-free Facebook

Ad-free Facebook? Would you pay for it?

What would you pay for an ad-free Facebook?

Posted by Social Media Examiner on Monday, May 7, 2018

protect from robocallers

https://www.facebook.com/techinsider/videos/1012559098942446/

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spoofing” and is a common, illegal tactic to get people to answer robocalls, which are illegal in the U.S. unless you have asked to be put on a call list.

Robocalls are the top complaint at the Federal Communications Commission, with more than 4.5 million in 2017, up from 3.4 million in 2016.

One way to cut down on unwanted calls is to put your phone number on the National Do Not Call Registry.

Storytellers Achieve Brand Awareness

********  http://web.stcloudstate.edu/pmiltenoff/lib490/ ++++++++
register for the class: http://www.stcloudstate.edu/registrar/registration/default.aspx

Why the Best Storytellers Achieve the Most Brand Awareness

People aren’t interested in logos, but they will stop what they are doing to hear a good story.
https://www.entrepreneur.com/article/312273
the power of storytelling. Which allows brands to be more memorable and build more meaningful connections with the audience.
Every business website has an “About” page. Most businesses fill this page with boring stats and statements when they should be using it to tell their story.
According to a case study by HBR, making an emotional connection with your audience is much more important than customer satisfaction. 
Getting your customers to share their own stories, also known as brand-driven storytelling, is a powerful approach that can increase your authority and brand awareness at the same time.

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more on digital storytelling in this IMS blog
http://blog.stcloudstate.edu/ims?s=digital+storytelling

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