The majority of the participants were female. All of the participants were junior and senior students enrolled in elementary teacher education programs. Specifically, this study compared pre-service teachers’ self-efficacy, outcome expectations, intentions (internal factors) and perceived school climate (external factor) for technology integration in education in these countries.
Unlike Turkey and the US, self-efficacy predicted technology integration intention to a smaller degree than school climate in the Spanish sample. Interestingly, outcome expectations scores did not make a statistically significant contribution to predicting pre-service teachers’ intention to use technology in the US sample.
Wade Harman is a digital business consultant specializing in Social Media Psychology. He is also a keynote speaker and hosts The Social Brain Podcast.
What Do You Mean By, ”Social Media Psychology Strategy”?
ninety-percent of purchasing decisions are made subconsciously and you know that’s a pretty big purchase thing there. Products that evoke emotions, they will always win with your customers.
George Lowenstein says “a major part of our brain is busy with automatic processes, not conscious thinking.” Ain’t that funny?
We all know social media is the front door to our content. But why aren’t they coming in? So if they’re not coming to your – quote unquote ”door”. If they’re not coming to your door, then you’ve not impacted them on a positive psychological level. Social media psychology is the back door.
It’s All About Making An Attractive ”Doorway”
how people clique on Twitter, what causes that clique. What causes that conversion, that lead. Topics like this are what make up social media psychology.
I will be bringing in, like I said certain influencers every month. Talking about their own experiences with social media and blogging content marketing and what have you in these lab classes.
So I needed help with people with large followings. People that had trust with their audience. I needed those people to share my content. So my voice could be heard quicker and so I began to stop blogging so much… I still blog, but I was blogging three time s a week and that’s a lot to blog. That really is.
So I began to understand that I needed to start building relationships. Now I’m blessed to have a lot of different resources at my fingertips. I have built those relationships with a lot of people from average Joe’s like me to influencers like Jay Baer and understand how a small business owner can go and get their voice heard online.
So that’s why there’s a huge need for The Think Tank Community I believe. Not only are we showing you how to target you audience, but we’re also showing you how to wake them up using social media psychology.
my note: do we need a think tank community for educators?
What Do You Do When There’s No More Engagement?
So wake somebody up out of their reticular formation, you target that audience and you already know that, you’ve already done that. You’re going to be an expert on Twitter, okay and so you’re not getting any feed back. You’re not getting any engagement.
So what do you do?
You niche down, you niche down. This is the way you wake these people up. Yes, when you niche down your audience gets a little bit smaller, but you keep nicheing.
help administrators as they start hiring for their 1:1 environment with some questions they can ask during the interview process.
Questions for teachers entering a 1:1 school
What computer platform are you most comfortable with, Mac, PC or tablet?
Why do you want to work in a 1:1 school?
What particular challenges and learning opportunities excite you about working in a 1:1 school like ours?
Being able to look up information and resources on the web is an important skill. Explain how you go about looking up information on the web. How do you verify that the information you find is trustworthy and of use to you and your students?
Knowing we are a 1:1 school and that we expect students to use their laptops for learning, what is something that you would start learning and thinking about today to prepare you for this new learning environment?
At what times do you feel that it would be appropriate to have “lids down”? When do you believe a laptop is not a tool for appropriate use?
How comfortable are you with using online resources in your classroom? What are some resources you’ve used in the past? How have you found these resources?
Tell me how you think the future you are preparing children for will be different?
How often do you/have you taken part in technology Professional Development opportunities?
Do you read any professional magazines or educational blogs as part of your own PD? If so, which ones?
What apps do you use to curate information?
What apps do you use to curate information?
Do you have a Personal Learning Network? If so, can you tell me a story of how you learn from your network.
How often do others come to you for guidance in using technology? Do you offer guidance when not asked? If so, describe how you did this recently?