Archive of ‘media literacy’ category

ad-free Facebook

Ad-free Facebook? Would you pay for it?

What would you pay for an ad-free Facebook?

Posted by Social Media Examiner on Monday, May 7, 2018

Storytellers Achieve Brand Awareness

********  http://web.stcloudstate.edu/pmiltenoff/lib490/ ++++++++
register for the class: http://www.stcloudstate.edu/registrar/registration/default.aspx

Why the Best Storytellers Achieve the Most Brand Awareness

People aren’t interested in logos, but they will stop what they are doing to hear a good story.
https://www.entrepreneur.com/article/312273
the power of storytelling. Which allows brands to be more memorable and build more meaningful connections with the audience.
Every business website has an “About” page. Most businesses fill this page with boring stats and statements when they should be using it to tell their story.
According to a case study by HBR, making an emotional connection with your audience is much more important than customer satisfaction. 
Getting your customers to share their own stories, also known as brand-driven storytelling, is a powerful approach that can increase your authority and brand awareness at the same time.

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more on digital storytelling in this IMS blog
http://blog.stcloudstate.edu/ims?s=digital+storytelling

multimedia in learning

Hacking Multimedia for Effective Learning

THURSDAY, MAY 24, 2018 | 1:00 PM CENTRAL | 60 MINUTES
$247 PER CONNECTION THROUGH 05/10/18, $297 THEREAFTER

https://www.magnapubs.com/online-seminars/hacking-multimedia-for-effective-learning-14900-1.html

LEARNING GOALS

Upon completion of this seminar, you’ll be able to:

  • Determine pedagogical deficiencies in multimedia found online
  • Apply multimedia learning principles to improve learning
  • Choose appropriate tools to reconstruct multimedia and tailor it to your course
  • Explain the educational rationale for multimedia modifications

TOPICS COVERED

  • Multimedia learning
  • Online learning
  • Enhancing videos and images
  • Annotating videos and images

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more on multimedia in this IMS blog
http://blog.stcloudstate.edu/ims?s=multimedia

In memoriam: Avicii

Avicii

Bergling took his name from the Buddhist term for hell, avīci

https://soundcloud.com/skrillex/avicii-levels-skrillex-remix#t=30:16

Tracks including Levels, Fade Into Darkness and Silhouettes were slick, massive, earnest and unapologetically pop-oriented. (https://www.theguardian.com/music/2018/apr/20/avicii-appreciation-the-poster-boy-for-edm-who-struggled-with-the-spotlight)

Ibiza Ibiza Ibiza Ibiza

Spotify

“Spotify Saved Music. Can It Save Itself? – https://www.bloomberg.com/news/articles/2018-03-23/spotify-saved-music-can-it-save-itself” via Digg
Ek, 35, started Spotify in 2006 because he thought he could stamp out the piracy that had ravaged the music business. He was right.
More than 70 million people now pay Spotify an average of about $5 a month to access 35 million songs, plus playlists and podcasts. In private transactions, investors have valued the company at more than $20 billion.
There’s only one small flaw in the business model: Spotify doesn’t make any money. The service has reported higher losses in three consecutive years despite quadrupling sales. It’s hard to be profitable when music-rights holders collect more than 75¢ on every dollar that comes in.
 Pandora Media Inc.hasn’t been profitable in six years as a public company. Deezer SA, a European service once seen as a Spotify rival, called off an initial public offering in 2015. If you don’t remember Grooveshark, MOG, Songza, or Rdio, it’s because they shut down or were bought by larger companies. Meanwhile, the tech giants don’t mind losing money on music if it helps sell other stuff
Ek is optimistic. “The music industry today is quite inefficient when it comes to breaking artists, when it comes to promoting and marketing artists,” he said at the investor presentation. “There is a tremendous opportunity in connecting these 3 million artists we have today with these 160 million-plus users that we have.” The question now is whether investors think he can do that and how much profit he can wring out each time he does.

Big Tech in schools

Former Google Design Ethicist: Relying on Big Tech in Schools Is a ‘Race to the Bottom’

By Jenny Abamu     Feb 7, 2018

https://www.edsurge.com/news/2018-02-07-former-google-design-ethicist-relying-on-big-tech-in-schools-is-a-race-to-the-bottom

Common Sense Media recently partnered with the Center for Humane Technology, which supports the development of ethical technological tools, to lay out a fierce call for regulation and awareness about the health issues surrounding tech addiction.

Tristan Harris, a former ethicist at Google who founded the Center for Humane Technology

To support educators making such decisions, Common Sense Media is taking their “Truth about Tech” campaign to schools through an upgraded version of their current Digital Citizenship curriculum. The new updates will include more information on subjects such as:

  • Creating a healthy media balance and digital wellness;
  • Concerns about the rise of hate speech in schools, that go beyond talking about cyberbullying; and
  • Fake news, media literacy and curating your own content

What Does ‘Tech Addiction’ Mean?

In a recent NPR report, writer Anya Kamenetz, notes that clinicians are debating whether technology overuse is best categorized as a bad habit, a symptom of other mental struggles (such as depression or anxiety) or as an addiction.

Dr. Jenny Radesky, a developmental-behavioral pediatrician at the American Academy of Pediatrics, notes that though she’s seen solid evidence linking heavy media usage to problems with sleep and obesity, she hesitated to call the usage “addiction.”

Dr. Robert Lustig, an endocrinologist who studies hormones at the University of Southern California disagreed, noting that parents have to see the overuse of technology as an addiction.

media literacy part of digital citizenship

Making Media Literacy Central to Digital Citizenship

that kind of tech — expensive, bleeding-edge tools — makes headlines but doesn’t make it into many classrooms, especially the most needy ones. What does, however, is video.

68 percent of teachers are using video in their classrooms, and 74 percent of middle schoolers are watching videos for learning.

Video is a key aspect of our always-online attention economy that’s impacting votingbehavior, and fueling hate speech and trolling. Put simply: Video is a contested civic space.

We need to move from a conflation of digital citizenship with internet safety and protectionism to a view of digital citizenship that’s pro-active and prioritizes media literacy and savvy.

equip students with some essential questions they can use to unpack the intentions of anything they encounter. One way to facilitate this thinking is by using a tool like EdPuzzle

We need new ways of thinking that are web-specific. Mike Caulfield’s e-book is a great deep dive into this topic, but as an introduction to web literacy you might first dig into the notion of reading “around” as well as “down” media — that is, encouraging students to not just analyze the specific video or site they’re looking at but related content (e.g., where else an image appears using a reverse Google image search).

Active viewing — engaging more thoughtfully and deeply with what you watch — is a tried-and-true teaching strategy for making sure you don’t just watch media but retain information.

For this content, students shouldn’t just be working toward comprehension but critique; they need to not just understand what they watch, but also have something to say about it. One of my favorite techniques for facilitating this more dialogic and critical mode of video viewing is by using aclassroom backchannel, like TodaysMeet, during video viewings

only 3 percent of the time tweens and teens spend using social media is focused on creation

There are a ton of options out there for facilitating video creation and remix, but two of my favorites are MediaBreaker and Vidcode.

The Anti-Defamation League and Teaching Tolerance have lesson plans that connect to both past and present struggles, and one can also look to the co-created syllabi that have sprung up around Black Lives MatterCharlottesville, and beyond. Pair these resources with video creation tools,

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more on media literacy in this IMS blog
http://blog.stcloudstate.edu/ims?s=media+literacy

more on digital citizenship in this IMS blog
http://blog.stcloudstate.edu/ims?s=digital+citizenship

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