Posted by Plamen Miltenoff on 2nd December 2014
Interactive Marketing and Social Media
deCesare, Gina, Miltenoff, Plamen
Section 5, T/TH – 11:00am – 12:15pm and, Section 7, T – 6:oopm – 9:00pm
- Introduction. Who am I, what I do:
- What is the purpose of the meeting today: Interactive Marketing and Social Media
- Define top 3 questions on your mind and be ready to share
- PPT, e.g. slide 27, by sharing with the students resources (most of them are infographics,) about best time when to apply social media marketing.
Social Media Examiner has plenty to say about it:
- Ideas and directions:
Peruse over the 3 groups of directions and ideas and choose one. Study it. Outline what do you anticipate being useful for your future work. Add at least 3 more ideas of your own, which complement the information from this group of information sources.
time-saving social media tools
30 Little-Known Features of the Social Media Sites
26 Creative Ways to Publish Social Media Updates
How to Write a Social Media Policy to Empower Employees
How to Create Awesome Online Videos: Tools and Software to Make it Easy
Posted in Digital literacy, learning styles, Library and information science, media literacy, mobile learning, social media, technology literacy | No Comments »
Posted by Plamen Miltenoff on 27th November 2014
Metaliteracy promotes critical thinking and collaboration in a digital age, providing a comprehensive framework to effectively participate in social media and online communities.
Metaliteracy challenges traditional skills-based approaches to information literacy by recognizing related literacy types and incorporating emerging technologies. Standard definitions of information literacy are insufficient for the revolutionary social technologies currently prevalent online.
Information literacy was the term used most frequently in the United States from the late 1980s through most of the 1990s and is still used regularly. (Craig Gibson, “Information Literacy and IT Fluency: Convergences and Divergences,” Reference & User Services Quarterly 46, no. 3 (2007): 24.)
p. 64. Social media and online collaborative communities are not specifically addressed in the standard definitions, but many of the highlighted skills are pertinent to today’s information environment.
…these institutional frameworks are not on the cutting edge of emerging trends; they lag behind the innovations of Web 2.0 and social media. Metaliteracy expands the scope of information literacy as more
than a set of discrete skills, challenging us to rethink information literacy as active knowledge production and distribution in collaborative online communities.
p. 69. While new literacy movements have similar foundation elements to information literacy, specifically
related to critical reading and critical thinking, as well as proficiencies in finding, synthesizing, and creating information, differences are often emphasized based on the specificity of technology or media
formats. As each new form of literacy is introduced, the shared literacy goals related to critical thinking and information skills are often overlooked, creating an unnecessary divide between information literacy
and other literacy types. The information literacy literature has also contributed to this separation in an effort to clarify important distinctions between information and computer skills, or between traditional
bibliographic instruction and new media literacy. Metaliteracy reinforces stronger
connections between information literacy and other literacy frameworks. This approach looks at the foundation principles that unite information and technology, rather than focusing on differences based
on discrete skills, distinct technologies, or media formats.
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Posted by Plamen Miltenoff on 20th November 2014
The companies lobbying furiously against strong net neutrality, in one chart
Consumers generally connect to the internet one of two ways. They can subscribe to a residential broadband service from a company such as Time Warner Cable. Or they can subscribe to wireless internet access from companies such as Sprint.
These companies have spent billions of dollars laying cables in the ground (in the case of residential internet access) or erecting cell phone towers (for wireless access) to ensure that customers have fast, reliable service.
Network neutrality is the idea that these companies should treat all internet traffic equally. It says your ISP shouldn’t be allowed to block or degrade access to certain websites or services, nor should it be allowed to set aside a “fast lane” that allows content favored by the ISP to load more quickly than the rest.
Since the term was coined more than a decade ago, it has been at the center of the debate over internet regulation. Congress, the Federal Communications Commission(FCC), and the courts have all debated whether and how to protect network neutrality.
Advocates argue that network neutrality lowers barriers to entry online, allowing entrepreneurs to create new companies like Google, Facebook, and Dropbox. But critics warn that regulating the broadband market could be counterproductive, discouraging investment in internet infrastructure and limiting the flexibility of ISPs themselves to innovate.
In January, an appeals court invalidated FCC regulations designed to protect network neutrality. The agency is currently considering how to respond.
QuickWire: College and Library Groups Petition FCC on Net Neutrality
Netflix is a Data Hog And other myths about Net Neutrality
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