Archive of ‘blog’ category

Video Blogging

Video Blogging: How to Create Consistent YouTube Content

http://www.socialmediaexaminer.com/video-blogging-how-to-create-consistent-youtube-content-amy-schmittauer/

vlog is simply a blog in video form. In a vlog, you can share anything you might do in a blog post, such as a tutorial or a story from your life.

Consistency is best for vlogging. If you post a vlog here and there, you won’t gain much traction.

the purpose of a vlog is to help people discover you. Videos that may be suitable for YouTube but that don’t help people discover you, such as a product commercial or an introduction to your company, don’t make great vlog posts. To be discovered, think of the users who are searching for a concern, a specialty, or the answer to a question. Think about what a potential customer or audience member might want to know, create a video about the topic, and upload it to YouTube.

What It Takes to Vlog

develop a strong message before you begin your video.

the camera is a vehicle delivering your message to people. When you talk to viewers the way you talk to another person, you do much better on camera.

ROI on Vlogging

the return on investment for vlogging, you need to focus on your goals. Don’t worry about vanity metrics such as followers, likes, and subscribers. Instead, measure what actually matters for your goals. For example, if your goal is to get clients, consider how many clients you need to acquire to make the hours you put into vlogging worthwhile.

goals and milestones are important for determining your ROI.

Consistency is another element for raising your channel’s profile on YouTube. If you post a video only here and there, you don’t consistently bring traffic and grow.

Examples of Great Vlogs

Gary Vaynerchuk, Casey Neistat,

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more on vlogs in this IMS blog:
http://blog.stcloudstate.edu/ims?s=vlog

more on vodcasting in this IMS blog:
http://blog.stcloudstate.edu/ims?s=podcasting

mobile learning tips

Tap into These 5 Tips for Mobile Learning

A master in mobile learning shares his best advice for rebooting your instruction.

By Dian Schaffhauser 12/13/16

https://campustechnology.com/articles/2016/12/13/tap-into-these-5-tips-for-mobile-learning.aspx

1) Find Out What Devices Are Really in Use

instructors have to take device choices into consideration when they’re choosing apps

2) Teach Not Just for Consumption but for Curation

Students use their phones to capture video or audio interviews and post them to Twitter’s live streaming service, Periscope, at various times throughout the course.

3) Try Texting for Exam Review

As an alternative, he began texting review questions every few hours for the next exam and found that he was getting a “much higher frequency of interaction.” Teacher Text, as he called it, never supplied the answers, just questions — sometimes multiple choice and other times open-ended. To keep students’ interest, he’d use at least a few of those questions on the actual test. “They’re going to be more inclined to pay attention to every question because I may give them 50 questions of review and have four or five of those on the test,” he said.

The result: “Grades started to climb pretty quickly.”

4) Perform Safe Texting, but Try It Everywhere

adopted remind from iKeepSafe, a free service that provides an interface between the teacher and the students for the purposes of texting. The tool has simplified the process of instructor texting, a practice that has overall helped students “to feel more connected.”

5) Fit Your Mobile Approach to Your Subject

[flashcard apps] like Quizlet and StudyBlue that can replicate the ongoing study or rehearsal of learning

might stream a quick lesson on the fly through Periscope or hold a 15-minute class discussion through a chat on Twitter.

“I’ll just say, ‘Here’s my hashtag, and I’m going to be live here at 9 to 9:15 p.m. Central time,'” he explained. He typically intends to broadcast a question about every five minutes and allow people to respond. “It’s interesting. You shoot out one question and you get bombarded. People are putting resources in there. In 15 minutes, I’ve barely gotten two questions off. But they have the hashtag and they can go back and harvest the resources that other people put up.”

6) Channel Your Students

Speak the language your learners listen in.’

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more on mobile learning in this IMS blog:
http://blog.stcloudstate.edu/ims?s=mobile+learning

more on curation in this blog:
http://blog.stcloudstate.edu/ims?s=curation

blogging, social media, the future

Is Blogging Dead? Building Your Content Home on Rented Land

http://www.socialmediaexaminer.com/is-blogging-dead-building-your-content-home-on-rented-land-mitch-joel-mark-schaeffer

blogging started to evolve when social media platforms for smaller forms of text-based publishing turned up, like Twitter. Then images and video became easier to publish and share.

what’s changing most drastically is not what we’re doing, but where. He points out that there are cataclysmic changes in how content is published and consumed and offers the example of Facebook Notes, which encourages people to blog on Facebook.

Mark talks about the difference in publishing on Facebook, LinkedIn or other platforms and says the magnet for inbound leads isn’t on your website anymore.

More contemplation on blogging in particular and social media in general in this IMS blog:

http://blog.stcloudstate.edu/ims/2015/12/31/social-media-and-the-devaluation/

can a blog be a library web page

Yes it can and I, Plamen Miltenoff, am trying to convince my esteemed colleagues and administration at LRS to consider educause blog hosted at SCSU as the main vehicle for information. Main consideration is that integrated the blog (as social media) with other social media.
At this point, I have not received an indication that I am even understood what am I proposing. It is that desperate.

MEANWHILE,

ALA offers the following eCourse:

Using WordPress to Build Library Websites

http://www.alastore.ala.org/detail.aspx

it has happened in the past that SCSU money is spent on activity, which I am educated and experienced to deliver. Lets hope that before someone signs for this workshop, h/she might turn fist to me for information.

If you have a desire to bring your departmental Web presence in the 21st century, please feel welcome to contact me.

 

Discussion Boards, Blogs and Wikis

Differences between Discussion Boards, Blogs and Wikis

http://www.adelaide.edu.au/myuni/staff/resources/tutorials/content/Differences_between_Discussion_Boards__Blogs_and_Wikis.html

Differences

Discussion Forums are TOPIC centred.

  • discussions are organised into topics by ‘threads’
  • anyone in the community can start a thread on a topic of their choosing
  • all participants have an equal voice
  • posts require someone to reply for a discussion to take place
  • you can follow through a thread on a particular topic
Blogs are AUTHOR centred.

  • posts are made by the blog’s author only (may be a group)
  • posts are usually opinion pieces and written in the authors voice
  • readers can add comments to the author’s post
  • organised in reverse chronological order so the most recent posts show on the entry page
  • reflect the authors identity in the tone, look and feel and content
Wikis are CONTENT/DOCUMENT centred.

  • wikis are for group authoring
  • editable website with a complete version history kept
  • aim is to reach a consensus or compromise on the content of the page
  • the focus is the content produced, not the individual authors
  • usually neutral and objective
  • discussion/comment is separated from the wiki content

content marketing

7 Powerful Stats That’ll Make You Better at Content Marketing

http://www.socialmediatoday.com/content/7-powerful-stats-thatll-make-you-better-content-marketing-0

1. 82% of marketers who blog see positive ROI for their inbound marketing

2. 70% of consumers want to get to know a company through articles, rather than ads

3. Content costs 62% less than traditional marketing, and generates 3x as many leads

4. Visual content generates 94% more views than text based posts

5. By 2017, 87% of internet device sales will be smartphones and tablets

6. 69% of marketers cite a lack of time as the biggest challenge when creating content

7. An incredible 27,000,000 pieces of content are shared each day

Search Twitter

Using advanced search in Twitter

https://support.twitter.com/articles/71577-using-advanced-search

is very similar to using advanced search in your SCSU online databases:

Advanced Search – Guided-Style Find Fields

http://support.ebsco.com/help/

Searching successfully Twitter is one of the techniques to mine Twitter and grow your audience:

20 tips for social media marketing

http://www.socialmediaexaminer.com/social-media-marketing-tips-pros

 

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