Archive of ‘Facebook’ category

mine social media

How to Successfully Mine Your Social Media Data

by Alex York on June 22, 2016

http://sproutsocial.com/insights/social-media-data/

social media has a strong return on investment (ROI) – how to

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.

social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.

Some of the raw social media data can include:

  • Shares
  • Likes
  • Mentions
  • Impressions
  • Hashtag usage
  • URL clicks
  • Keyword analysis
  • New followers
  • Comments

Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.

Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).

Twitter Analytics

  • Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
  • Followers: Total number of Twitter followers.
  • Link Clicks: Total number of URL and hashtag links clicked.
  • Mentions: How many times your @username was mentioned by others.
  • Profile Visits: Total Twitter profile visits.
  • Replies: How many times people replied to your Tweets.
  • Retweets: Total Retweets received by others.
  • Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
  • Tweets: How many Tweets you’ve posted.

LinkedIn Analytics

Here are the top LinkedIn metrics:

  • Clicks: Total clicks on a post, company name or logo.
  • Engagement: Total interactions divided by number of impressions.
  • Followers: Total number of new followers through a sponsored update.
  • Impressions: Total times your update was visible to other users.
  • Interactions: Total number of comments, likes, comments and shares.

Google Analytics

  • Average Session Duration: Average session times users spend on your site.
  • Bounce Rate: Percentage of users leaving your site after one page view.
  • New Users: Total number of new users coming to your site for the first time.
  • Pages / Session: Average number of pages a user views each session.
  • Pageviews: Number of pages loaded or reloaded in a browser.
  • Sessions: Total times when users are active on your site.

need to decipher what’s most important.

If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.

For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:

  1. Launch
  2. Management
  3. Optimization

41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.

Sprout’s suite of social media analytics tools give you presentation-ready reports on major social networks.

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more on social media analytics:

http://blog.stcloudstate.edu/ims?s=social+media+analytics

more on social media stats in this IMS blog

http://blog.stcloudstate.edu/ims?s=social+media+statistics

 

Facebook virus


CNET has an educational movie (4:21 min) how to recognize, avoid and clean up:

here are some categories of intrusion, which you might face with your use of Facebook:

I accepted a fake Facebook friend request, should I be afraid?

  • Stalker.
  • Identity thief. Your bogus Facebook friend may be interested in your profile because of the information you might be sharing up there
  • Spammer/Malware author.
  • Scammer.

If you want to learn more about threats on Facebook, join the Sophos Facebook page where more than 100,000 people are benefiting from early warnings about the latest attacks.

here some general idea of the different types of Facebook viruses:

Remove Facebook virus, removal guide – 2-Spyware.com

Facebook Child Porn virus

Facebook Change Color virus

Facebook Friend Request virus

Facebook Automatic Wall Post virus

Facebook Message virus 

Invitation Facebook virus

Facebook Stalker virus 

Facebook “hahaha” virus

Facebook video virus

here are steps, which you can take to clean up the damage:

How to Clean up a Facebook Virus

Remove Facebook virus, removal guide – 2-Spyware.com

How to remove Facebook virus?

If you want to avoid Facebook virus, you MUST avoid clicking on links that are not legitimate. If you are not expecting a message from your friend, you should simply ignore it or send him/her a message FIRST and ask if he/she has sent something to you. Additionally, avoid accessing every game or other app on Facebook because it may be hacked by cyber criminals. If you have been tricked by any of these types of Facebook virus, you should change your Facebook’s password ASAP in order to avoid identity theft in the future. Additionally, conatct your friends and warn then that your account has been hacked. Finally, download Reimage or Malwarebytes Anti Malware, update it and run a full system scan in order to make sure that your PC is free of viruses…

your social media account cracked

This is what happens when someone hacks your Spotify account

improvements in social media tools

New features in social media tools

http://www.socialmediaexaminer.com/twitter-improves-how-photos-are-displayed-social-media-news

Twitter Improves How Photos Are Displayed

Twitter is “making your twitter.com timeline more immersive by uncropping photos, so you can experience and present them as they were meant to be viewed.”

Facebook Provides New Admin Tools for Managing Page Communication: Facebook is “giving admins more control over their Page’s responsiveness badge” and rolling out “new features that make it easier than ever for Page admins to manage both the public and private interactions they receive.”

Facebook Improves News Feed for Slower Network Connections: “You can also now compose comments on posts when you are offline. The comments will appear to your friends when you next get a good internet connection.”

YouTube Unveils New Trending Tab: This new tab in the YouTube app delivers the top trending videos directly to Android, iOS and desktop devices.

Google Introduces Shared Albums in Google Photos: Google has introduced shared albums in Google Photos

Facebook censorship

Facebook’s Internal Dislike Button: Protecting The Brand By Rejecting Unflattering Posts

http://www.ibtimes.com/facebooks-internal-dislike-button-protecting-brand-rejecting-unflattering-posts-1813120

Facebook was in the headlines last summer about their algorithm, when it came out that Twitter algorithm suggested the riots in Missouri in a very different way.
Facebook has been in the headline numerous times regarding their privacy issues
Who is holding a private company responsible about acts like this?Should it be hold responsible?

 

boost Facebook post

Boost Your Posts

https://www.facebook.com/help/547448218658012/

—–Original Message—–
From: lkobash88@ucla.edu [mailto:lkobash88@ucla.edu]
Sent: Friday, February 06, 2015 5:34 PM
To: lita-l@lists.ala.org
Subject: [lita-l] Facebook Boosting

Hello! This is for those of you managing library social media accounts:

Has anyone used the boosting option for posts on Facebook?

https://www.facebook.com/help/547448218658012/

My library is experimenting with this and we are not sure how successful it’s been or will be and are wondering if anyone else had had good/bad results from it or knows of libraries that have. Any input is appreciated! Thanks!

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