It’s tempting right? I mean, you are paying something to do your work for you! Unfortunately, as it may be the easy way out, it could get you in trouble, and by trouble I mean, Instagram might end up deleting or banning your account – and that is probably the last thing you would want to happen.
It may take a big chunk of your time each day, but if you want your account to grow, focus on being genuine, providing value and engaging with your audience in an authentic manner!
Facebook Inc.’s Instagram played a much bigger role in Russia’s manipulation of U.S. voters than the company has previously discussed, and will be a key Russian tool in the 2020 elections, according to a report commissioned by the Senate Intelligence Committee.
The Russian Internet Research Agency, the troll farm that has sought to divide Americans with misinformation and meme content around the 2016 election, received more engagement on Instagram than it did on any other social media platform, including Facebook, according to a joint report by three groups of researchers.
THERE’S A MEME on Instagram, circulated by a group called “Born Liberal.” “Born Liberal” was a creation of the Internet Research Agency, the Russian propaganda wing
Conversations around the IRA’s operations traditionally have focused on Facebook and Twitter, but like any hip millennial, the IRA was actually most obsessive about Instagram.
the IRA deployed 3,841 accounts, including several personas that “regularly played hashtag games.” That approach paid off; 1.4 million people engaged with the tweets, leading to nearly 73 million engagements. Most of this work was focused on news, while on Facebook and Instagram, the Russians prioritized “deeper relationships,” according to the researchers. On Facebook, the IRA notched a total of 3.3 million page followers, who engaged with their politically divisive content 76.5 million times. Russia’s most popular pages targeted the right wing and the black community. The trolls also knew their audiences; they deployed Pepe memes at pages intended for right-leaning millennials, but kept them away from posts directed at older conservative Facebook users. Not every attempt was a hit; while 33 of the 81 IRA Facebook pages had over 1,000 followers, dozens had none at all.
The report also points out new links between the IRA’s pages and Wikileaks, which helped disseminate hacked emails from Clinton campaign manager John Podesta
“While many people think of memes as “cat pictures with words,” the Defense Department and DARPA have studied them for years as a powerful tool of cultural influence, capable of reinforcing or even changing values and behavior.
“over the past five years, disinformation has evolved from a nuisance into high-stakes information war.” And yet, rather than fighting back effectively, Americans are battling each other over what to do about it.
A year after the Meme Warfare Center proposal was published, DARPA, the Pentagon agency that develops new military technology, commissioned a four-year study of memetics. The research was led by Dr. Robert Finkelstein, founder of the Robotic Technology Institute, and an academic with a background in physics and cybernetics.
Finkelstein’s study of “Military Memetics” centered on a basic problem in the field, determining “whether memetics can be established as a science with the ability to explain and predict phenomena.” It still had to be proved, in other words, that memes were actual components of reality and not just a nifty concept with great marketing.
Many of these teachers started out as “teacher bloggers,” but most became Insta-famous through Teachers Pay Teachers, an online platform that allows teachers to sell classroom resources they’ve created, such as worksheets and bulletin board decor.
By promoting their Teachers Pay Teachers products on Instagram with hashtags such as #TeachersOfInstagram and #TeacherLife, as well as sharing classroom tips and snapshots, these teachers acquire tens of thousands of followers. Many even exceed the 100,000 follower mark.
The CEO of Teachers Pay Teachers, Adam Freed, told BuzzFeed News the platform “becomes a real living” for many teachers.
With an aesthetic that could be described as “Pinterest-y,” it might be surprising that Instagram seems to have overtaken Pinterest as the place teachers are sharing their designs and ideas.
“With Instagram, it’s really cool because you’re able to direct message the person right away and ask, ‘Hey how did you do this?’ or ‘I have some questions about my classroom!’” said Maloy. “I have new teachers messaging me all of the time. It’s like Pinterest, but it goes a step beyond because you have that collaboration and a way to connect with people.”
In spite of all their success, some of these teachers think about what could happen if the teacher influencer bubble bursts one day. This concern is what keeps some of them in the classroom.
School administrators have largely been supportive too, and many of the teachers said their social media work is seen as proof that they’re passionate, creative, and skilled at their jobs.
Ubiquitous social media platforms—including Facebook, Twitter and Instagram—have created a venue for people to share and connect with others. We use these services by clicking “I Agree” on Terms of Service screens, trading off some of our private and personal data for seemingly free services. While these services say data collection helps create a better user experience, that data is also potentially exploitable.
The news about how third parties obtain and use Facebook users’ data to wage political campaigns and the mounting evidence of election interference have shined a spotlight on just how secure our data is when we share online. Educating youth about data security can fall under the larger umbrella of digital citizenship, such as social media uses and misuses and learning how not to embarrass or endanger oneself while using the internet.
Darvasi’s students in Toronto can pool together 55 faux bitcoins to purchase and launch the BOTTING protocol against an opponent. The student targeted at Fallon’s school in Connecticut would then have 48 hours to record audio of 10 words of Darvasi’s students choosing and send it back to them through an intermediary (Darvasi or Fallon). For a higher price of 65 faux bitcoins, students can launch MORPHLING, which would give the opponent 48 hours to record a one-minute video explaining three ways to stay safe while using Facebook, while making their school mascot (or a close approximation of) appear in the video in some way during the entire minute.
Instagram has done some tweaking of their algorithm which is making competition for visibility on the platform much tougher. According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts.
a great study that analyzed the content performance of Instagram posts when the hashtags are placed in the post compared to when hashtags are placed in the comments.
Including hashtags in the post resulted in 9.84% more Likes and 29.4% more Reach. Placing the hashtags in the comments resulted in 19.3% more comments for some strange reason.
Placing hashtags in the Instagram post resulted in 18% better content performance metrics. While this might seem like a slim margin, you must consider the extra time and steps it would take to go back and remember to add hashtags into your posts’ comments.
Some 79 percent of U.S. 13- to 18-year-olds surveyed said they have a Snapchat account, more than any other type of social media. Of that age group, 73 percent have an Instagram account and just 57 percent say they are on Facebook.
Respondents had to choose only one social network they could keep if they were “trapped on a deserted island.” This time, 44 percent of teens picked Snapchat, ahead of Instagram (24 percent) and Facebook (14 percent). One year ago, for RBC’s same survey question, the percentage of teens who insisted on keeping Snapchat on a desert island led with 28 percent — suggesting the app is still growing in necessity/popularity among young people.
Throw in LinkedIn, Twitter, Pinterest, Instagram and region specific social networks like Vkontakte and Sina Weibo and WeChat, and you’d be hard pressed to find anyone who’s online but isn’t on social media.
What has led to the rise of these social networks? What kind of people do they attract?
What is their psychology? What kind of content do they like to consume? And most importantly for bloggers and marketers – what works, what doesn’t on social media?
Facebook has become the ‘home base’ for most people online. While they may or may not use other networks, a majority maintain a presence on Facebook.
Popular: Used by 72% of all adult internet users in America.
More women users: 77% of online female users are on Facebook.
Younger audience: 82% of all online users between 18-29 are on Facebook
USA (14%), India (9%) and Brazil (7%) form the three largest markets.
Twitter’s quick flowing ‘info stream’ attracts an audience that swings younger and is mostly urban/semi-urban.
Younger: Used by 37% of all online users between 18 and 29.
Educated: 54% of users have either graduated college, or have some college experience.
Richer: 54% of online adults who make over $50,000+ are on Twitter.
Younger users: 27% of all 16-24 year olds online are active members of Google+. In contrast, only 18% and 14% of 45-54 and 55-64 year olds are active on Google+ at the moment.
Large non-US user base: Only 55% of Google+ users are American. 18% are Indian and 6% are Brazilian. One reason for this international user base is Android’s popularity outside the US (since Google+ is baked right into Android).
Even income distribution: According to GlobalWebIndex.net, 22% of people in bottom 25% of income earners are on Google+. For the top 25% of income earners, this number is 24%, while for the mid 50% earners, this number is 23%. This means that nearly all levels of income earners are nearly equally represented on Google+.
Here’s what you should know about Pinterest demographics:
Overwhelmingly female: 42% of all online female users are on Pinterest, vs. only 13% of men.
Older audience: 72% of Pinterest’s audience are 30 years or older. Only 34% are between 18 and 29. Significantly, 17% are over 65 years old.
Distinctly suburban: Suburban and rural users form the largest share – 29% and 30% respectively. This is distinctly different from other networks where urban users rule.
Higher income: Given the higher average age, Pinterest users also have higher disposable income, with 64% of all adults making $50,000+ on Pinterest.
The professional networking site LinkedIn attracts an older audience that is largely urban, wealthier, and more educated.
Older: Only 23% of users are between 18-29 years old. 21% are over 65 years, and 31% are between 30 and 49 years of age.
Urban: Very limited number of rural users – only 14%. 61% are either urban or suburban.
Wealthier: 75% of users earn over $50,000.
Highly educated: 50% of LinkedIn users are college graduates. Another 22% have some college experience.
Snapchat is the newest social networks on this list, but also one of the fastest growing. Here’s what you need to know about its demographics:
Dominated by women: 70% of Snapchat’s users are females.
Overwhelmingly young: 71% of users are younger than 25.
Limited income: 62% earn under $50,000 – fitting given the average age of Snapchat’s users.
ere’s what you should take away from all these stats:
If you’re targeting younger users, stick to Instagram, Twitter and Snapchat.
If you’re targeting women with disposable income, head over to Pinterest.
For professionals with better education and income, use LinkedIn.
For everyone, go with Facebook.
The psychology of social media users
Facebook is a ‘closed’ network where your friends list will usually be limited to family, friends and acquaintances you’ve met in real life. Privacy is a big concern for Facebook’s users, and all posts are private by default.
This ultimately affects the way users interact with each other and with businesses on Facebook.
Facebook users are more trusting (since the network is closed).
Facebook users have more close relationships. Pew found that heavy users of the platform are more likely to have a higher number of close relationships.
Facebook users are politically engaged and active.
To understand why people share or follow on Twitter, researchers at Georgia Tech and UMichigan analysed over 500M tweets over 15-months. They found that the three biggest reasons why people share/follow on Twitter are:
Network overlap: Your network is similar to your followers’ network.
User tweet-RT ratio: The number of tweets vs. the number of RTs for a user.
Informational content: The more informative the content, the better.