Archive of ‘LinkedIn’ category

Gen Z and the workforce

Gen Z is coming to your office. Get ready to adapt

Janet Adamy, Sept 6, 2018

https://www.wsj.com/graphics/genz-is-coming-to-your-office/

Early signs suggest Gen Z workers are more competitive and pragmatic, but also more anxious and reserved, than millennials, the generation of 72 million born from 1981 to 1996, according to executives, managers, generational consultants and multidecade studies of young people. Gen Zers are also the most racially diverse generation in American histor

With the generation of baby boomers retiring and unemployment at historic lows, Gen Z is filling immense gaps in the workforce. Employers, plagued by worker shortages, are trying to adapt.

LinkedIn Corp. and Intuit Inc. have eased requirements that certain hires hold bachelor’s degrees to reach young adults who couldn’t afford college. At campus recruiting events, EY is raffling off computer tablets because competition for top talent is intense.

Companies are reworking training so it replicates YouTube-style videos that appeal to Gen Z workers reared on smartphones.

“They learn new information much more quickly than their predecessors,”

A few years ago Mr. Stewart noticed that Gen Z hires behaved differently than their predecessors. When the company launched a project to support branch managers, millennials excitedly teamed up and worked together. Gen Z workers wanted individual recognition and extra pay.

diverse age group

 

Much of Gen Z’s socializing takes place via text messages and social media platforms—a shift that has eroded natural interactions and allowed bullying to play out in front of wider audiences.

The flip side of being digital natives is that Gen Z is even more adept with technology than millennials. Natasha Stough, Americas campus recruiting director at EY in Chicago, was wowed by a young hire who created a bot to answer questions on the company’s Facebook careers page.

To lure more Gen Z workers, EY rolled out video technology that allows job candidates to record answers to interview questions and submit them electronically.

LinkedIn, which used to recruit from about a dozen colleges, broadened its efforts to include hundreds of schools and computer coding boot camps to capture a diverse applicant pool that mirrors the changing population.

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more on Gen Z in this IMS blog
http://blog.stcloudstate.edu/ims?s=gen+z

eportfolio as a process

4 things you should know about digital portfolios

BY MATT RENWICK December 6th, 2018
https://www.eschoolnews.com/2018/12/06/4-things-you-should-know-about-digital-portfolios/
1. Portfolio assessment is not new to education.
Digital portfolios came into prominence in the 1990s, around the time when computers became commonplace in classrooms. David Niguidula, a pioneer in this alternative form of assessment, coined the term “digital student portfolios.” He defines them as “an online collection of student work for a particular purpose and audience.” Digital portfolios cut the distance between student thinking and evidence of learning. There is no longer a need to represent understanding through a score or a grade.

2. . The best digital portfolios are process oriented.
A myth in education is that we should only showcase student’s best artifacts of learning. We might think of an artist’s body of work when considering digital portfolios as an alternative assessment.

3. It’s not a digital portfolio unless students are in charge.

4. Digital student portfolios are about more than just assessment.
The best digital portfolio processes do more than serve as an evaluation tool. They help the student develop a stronger sense of themselves as a learner and see their growth over time, such as through a series of drafts posted toward a final project and presentation.

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more on eportoflio in this IMS blog
http://blog.stcloudstate.edu/ims?s=eportfolio

LinkedIn and Snapchat stories

LinkedIn launches its own Snapchat Stories. Here’s why it shouldn’t have

No app is safe from the Stories plague

 LinkedIn confirms to TechCrunch that it plans to build Stories for more sets of users, but first it’s launching “Student Voices” just for university students in the U.S. The feature appears atop the LinkedIn home screen and lets students post short videos to their Campus Playlist.

My note: Since 2012, I unsuccessfully tried to convince two library directors to approve similar video “channel” on the SCSU library web page with students’ testimonies and ability for students to comment / provide feedback regarding the issues raised in the videos. Can you guess the outcome of such proposal?
http://blog.stcloudstate.edu/ims/2018/11/03/video-skills-digital-literacy/

A LinkedIn spokesperson tells us the motive behind the feature is to get students sharing their academic experiences like internships, career fairs and class projects that they’d want to show off to recruiters as part of their personal brand.

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more on LinkedIn in this IMS blog
http://blog.stcloudstate.edu/ims?s=linkedin

social brand

What’s Your Social Brand?

By Aneesa Davenport     Apr 3, 2018

https://www.edsurge.com/news/2018-04-03-what-s-your-social-brand

What is social branding?

Social branding is the way you present yourself online. All of us have a digital footprint and a digital shadow—being cognizant of what these are helps you curate what kind of persona your potential employer sees when they Google you, look you up on LinkedIn, or find you on Twitter. Social branding is when you make a decision about what you want these results to be and what parts of your experience you want to highlight.

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more on social branding in this IMS blog
http://blog.stcloudstate.edu/ims?s=branding

psychology of social networks

The Blogger’s Guide To Understanding The Psychology Of Social Networks

Last Updated: By

http://www.bloggingwizard.com/psychology-of-social-networks/

Social media is eating the world.

Facebook alone has over 1.5 billion users – nearly 50% of the entire internet’s population.

Throw in LinkedIn, Twitter, Pinterest, Instagram and region specific social networks like Vkontakte and Sina Weibo and WeChat, and you’d be hard pressed to find anyone who’s online but isn’t on social media.

What has led to the rise of these social networks? What kind of people do they attract?

What is their psychology? What kind of content do they like to consume? And most importantly for bloggers and marketers – what works, what doesn’t on social media?

Facebook has become the ‘home base’ for most people online. While they may or may not use other networks, a majority maintain a presence on Facebook.

  • Popular: Used by 72% of all adult internet users in America.
  • More women users: 77% of online female users are on Facebook.
  • Younger audience: 82% of all online users between 18-29 are on Facebook
  • USA (14%), India (9%) and Brazil (7%) form the three largest markets.

Twitter’s quick flowing ‘info stream’ attracts an audience that swings younger and is mostly urban/semi-urban.

  • Younger: Used by 37% of all online users between 18 and 29.
  • Educated: 54% of users have either graduated college, or have some college experience.
  • Richer: 54% of online adults who make over $50,000+ are on Twitter.

nstagram recently overtook Twitter to become the second largest social network. Pew estimates that 26% of all online adults are on Instagram in the US.

  • More women than men: 29% of all online women are on Instagram, vs. only 22% of all men.
  • Overwhelmingly younger: 53% of all 18-29 year olds are on Instagram.
  • Less educated: Only 24% of Instagram users are college graduates, while 31% have some college experience – fitting since its audience is largely younger.

Google+ is a mysterious beast. It is ubiquitous, yet doesn’t attract nearly a tenth of the attention as Instagram or Facebook. Some marketers swear by it, while others are busy proclaiming its death.

  • More male: 24% of all online men are active users of Google+. For women, this number is 20%.
  • Younger users: 27% of all 16-24 year olds online are active members of Google+. In contrast, only 18% and 14% of 45-54 and 55-64 year olds are active on Google+ at the moment.
  • Large non-US user base: Only 55% of Google+ users are American. 18% are Indian and 6% are Brazilian. One reason for this international user base is Android’s popularity outside the US (since Google+ is baked right into Android).
  • Even income distribution: According to GlobalWebIndex.net, 22% of people in bottom 25% of income earners are on Google+. For the top 25% of income earners, this number is 24%, while for the mid 50% earners, this number is 23%. This means that nearly all levels of income earners are nearly equally represented on Google+.

Pinterest’s visual nature makes it a fantastic marketing tool for B2C businesses. And it’s got the potential to drive a large amount of traffic to your blog if you have a solid strategy.

Here’s what you should know about Pinterest demographics:

  • Overwhelmingly female: 42% of all online female users are on Pinterest, vs. only 13% of men.
  • Older audience: 72% of Pinterest’s audience are 30 years or older. Only 34% are between 18 and 29. Significantly, 17% are over 65 years old.
  • Distinctly suburban: Suburban and rural users form the largest share – 29% and 30% respectively. This is distinctly different from other networks where urban users rule.
  • Higher income: Given the higher average age, Pinterest users also have higher disposable income, with 64% of all adults making $50,000+ on Pinterest.

The professional networking site LinkedIn attracts an older audience that is largely urban, wealthier, and more educated.

  • Older: Only 23% of users are between 18-29 years old. 21% are over 65 years, and 31% are between 30 and 49 years of age.
  • Urban: Very limited number of rural users – only 14%. 61% are either urban or suburban.
  • Wealthier: 75% of users earn over $50,000.
  • Highly educated: 50% of LinkedIn users are college graduates. Another 22% have some college experience.

Snapchat is the newest social networks on this list, but also one of the fastest growing. Here’s what you need to know about its demographics:

  • Dominated by women: 70% of Snapchat’s users are females.
  • Overwhelmingly young: 71% of users are younger than 25.
  • Limited income: 62% earn under $50,000 – fitting given the average age of Snapchat’s users.

ere’s what you should take away from all these stats:

  • If you’re targeting younger users, stick to Instagram, Twitter and Snapchat.
  • If you’re targeting women with disposable income, head over to Pinterest.
  • For professionals with better education and income, use LinkedIn.
  • For everyone, go with Facebook.

The psychology of social media users

Facebook is a ‘closed’ network where your friends list will usually be limited to family, friends and acquaintances you’ve met in real life. Privacy is a big concern for Facebook’s users, and all posts are private by default.

This ultimately affects the way users interact with each other and with businesses on Facebook.

According to a Pew Internet study:

  • Facebook users are more trusting (since the network is closed).
  • Facebook users have more close relationships. Pew found that heavy users of the platform are more likely to have a higher number of close relationships.
  • Facebook users are politically engaged and active.

To understand why people share or follow on Twitter, researchers at Georgia Tech and UMichigan analysed over 500M tweets over 15-months. They found that the three biggest reasons why people share/follow on Twitter are:

  • Network overlap: Your network is similar to your followers’ network.
  • User tweet-RT ratio: The number of tweets vs. the number of RTs for a user.
  • Informational content: The more informative the content, the better.

As per one study, a person’s Pinterest boards represent his/her “ideal self”. That is, it is a representation of everything the user would want to be or have. This is in opposition to Facebook that represents the user’s “real self”.

keep the following in mind:

  • Instead of marketing yourself on every network, pick the network whose demographics matches your target audience’s.
  • Positivity always wins – unless you’re deliberately trying to create controversy (not a good option for most non-media businesses).
  • Rules of content: Informative content on Twitter and LinkedIn, aspirational content on Instagram and Pinterest, fun/positive/uplifting content on Facebook.

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more on social media in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media

social media 2017

more on social media in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media

latest in social media

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more on social media in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media

mine social media

How to Successfully Mine Your Social Media Data

by Alex York on June 22, 2016

http://sproutsocial.com/insights/social-media-data/

social media has a strong return on investment (ROI) – how to

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.

social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.

Some of the raw social media data can include:

  • Shares
  • Likes
  • Mentions
  • Impressions
  • Hashtag usage
  • URL clicks
  • Keyword analysis
  • New followers
  • Comments

Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.

Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).

Twitter Analytics

  • Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
  • Followers: Total number of Twitter followers.
  • Link Clicks: Total number of URL and hashtag links clicked.
  • Mentions: How many times your @username was mentioned by others.
  • Profile Visits: Total Twitter profile visits.
  • Replies: How many times people replied to your Tweets.
  • Retweets: Total Retweets received by others.
  • Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
  • Tweets: How many Tweets you’ve posted.

LinkedIn Analytics

Here are the top LinkedIn metrics:

  • Clicks: Total clicks on a post, company name or logo.
  • Engagement: Total interactions divided by number of impressions.
  • Followers: Total number of new followers through a sponsored update.
  • Impressions: Total times your update was visible to other users.
  • Interactions: Total number of comments, likes, comments and shares.

Google Analytics

  • Average Session Duration: Average session times users spend on your site.
  • Bounce Rate: Percentage of users leaving your site after one page view.
  • New Users: Total number of new users coming to your site for the first time.
  • Pages / Session: Average number of pages a user views each session.
  • Pageviews: Number of pages loaded or reloaded in a browser.
  • Sessions: Total times when users are active on your site.

need to decipher what’s most important.

If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.

For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:

  1. Launch
  2. Management
  3. Optimization

41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.

Sprout’s suite of social media analytics tools give you presentation-ready reports on major social networks.

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more on social media analytics:

http://blog.stcloudstate.edu/ims?s=social+media+analytics

more on social media stats in this IMS blog

http://blog.stcloudstate.edu/ims?s=social+media+statistics

 

LinkedIn acquired by Microsoft

Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media

LinkedIn groups

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

http://contentmarketinginstitute.com/2015/05/linkedin-group-tips/

LinkedIn

Use LinkedIn Groups not only as a way to distribute content, but also as a way to listen to our audience.

Any LinkedIn user can create a group in a matter of minutes. But it is crucial to lay a solid foundation to help ensure the group’s success. Some things to consider:

  • Develop a mission statement that distinctly outlines why the group exists to give a clear vision to both potential members and your brand.
  • Use targeted keywords in its title and to identify its category so the group can be found in organic search rankings.

More on LinkedIn in this blog:
http://blog.stcloudstate.edu/ims/?s=linkedin

 

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