A Bitly study found that branded domain names can increase click-through rates (CTRs) by up to 34% on Twitter.
Generic top-level domains (GTLDs) are the new domain extensions provided by ICANN, which recently released more than 1,000 “strings.” In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!
It’s hard not to consider the real opportunities for your company’s brand. Brands like Slack (slack.help) are jumping on board with clever domain names they can use to improve their performance online.
Wade Harman is a digital business consultant specializing in Social Media Psychology. He is also a keynote speaker and hosts The Social Brain Podcast.
What Do You Mean By, ”Social Media Psychology Strategy”?
ninety-percent of purchasing decisions are made subconsciously and you know that’s a pretty big purchase thing there. Products that evoke emotions, they will always win with your customers.
George Lowenstein says “a major part of our brain is busy with automatic processes, not conscious thinking.” Ain’t that funny?
We all know social media is the front door to our content. But why aren’t they coming in? So if they’re not coming to your – quote unquote ”door”. If they’re not coming to your door, then you’ve not impacted them on a positive psychological level. Social media psychology is the back door.
It’s All About Making An Attractive ”Doorway”
how people clique on Twitter, what causes that clique. What causes that conversion, that lead. Topics like this are what make up social media psychology.
I will be bringing in, like I said certain influencers every month. Talking about their own experiences with social media and blogging content marketing and what have you in these lab classes.
So I needed help with people with large followings. People that had trust with their audience. I needed those people to share my content. So my voice could be heard quicker and so I began to stop blogging so much… I still blog, but I was blogging three time s a week and that’s a lot to blog. That really is.
So I began to understand that I needed to start building relationships. Now I’m blessed to have a lot of different resources at my fingertips. I have built those relationships with a lot of people from average Joe’s like me to influencers like Jay Baer and understand how a small business owner can go and get their voice heard online.
So that’s why there’s a huge need for The Think Tank Community I believe. Not only are we showing you how to target you audience, but we’re also showing you how to wake them up using social media psychology.
my note: do we need a think tank community for educators?
What Do You Do When There’s No More Engagement?
So wake somebody up out of their reticular formation, you target that audience and you already know that, you’ve already done that. You’re going to be an expert on Twitter, okay and so you’re not getting any feed back. You’re not getting any engagement.
So what do you do?
You niche down, you niche down. This is the way you wake these people up. Yes, when you niche down your audience gets a little bit smaller, but you keep nicheing.
social media has a strong return on investment (ROI) – how to
Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.
social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.
Some of the raw social media data can include:
Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.
Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).
Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
Followers: Total number of Twitter followers.
Link Clicks: Total number of URL and hashtag links clicked.
Mentions: How many times your @username was mentioned by others.
Profile Visits: Total Twitter profile visits.
Replies: How many times people replied to your Tweets.
Retweets: Total Retweets received by others.
Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
Tweets: How many Tweets you’ve posted.
Here are the top LinkedIn metrics:
Clicks: Total clicks on a post, company name or logo.
Engagement: Total interactions divided by number of impressions.
Followers: Total number of new followers through a sponsored update.
Impressions: Total times your update was visible to other users.
Interactions: Total number of comments, likes, comments and shares.
Average Session Duration: Average session times users spend on your site.
Bounce Rate: Percentage of users leaving your site after one page view.
New Users: Total number of new users coming to your site for the first time.
Pages / Session: Average number of pages a user views each session.
Pageviews: Number of pages loaded or reloaded in a browser.
Sessions: Total times when users are active on your site.
need to decipher what’s most important.
If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.
For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:
41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.
If you want to avoid Facebook virus, you MUST avoid clicking on links that are not legitimate. If you are not expecting a message from your friend, you should simply ignore it or send him/her a message FIRST and ask if he/she has sent something to you. Additionally, avoid accessing every game or other app on Facebook because it may be hacked by cyber criminals. If you have been tricked by any of these types of Facebook virus, you should change your Facebook’s password ASAP in order to avoid identity theft in the future. Additionally, conatct your friends and warn then that your account has been hacked. Finally, download Reimage or Malwarebytes Anti Malware, update it and run a full system scan in order to make sure that your PC is free of viruses…
The top ten priorities for strong and effective social media policies should be:
explaining the risks that can arise through the use of social media and the reasons why having a policy is necessary;
clarifying the permitted uses of social media during work hours and/or using the employer’s resources. This will include when employees are allowed to access social media at work (if at all), when such access is permitted – for example, during an employee’s lunch hour or while the employee is on a break, or at any time – and what will be considered to be excessive use;
confirming that the policy applies in respect of social media use by an employee outside of work hours where that use impacts on the employer or the workplace, including by an employee publishing comments which are referable (whether directly or indirectly) to the employer, its products, other employees, customers, partners, suppliers or competitors;
clarifying prohibited uses of social media, such as an employee engaging in online conduct which may constitute unlawful discrimination, defamation, bullying or harassment. There needs to be careful consideration of how this part of the policy links to an employer’s other existing policies covering those issues. Consideration can also be given to requiring employees to inform their employer when they become aware of any potential breach of the policy by another employee – unlike in other jurisdictions, this concept of “dobbing in” a colleague can be difficult to promote in Australian workplaces;
confirming that social media use must be consistent with an employee’s obligations to comply with all applicable laws, including to not make any comment that may be misleading or deceptive in trade or commerce (in breach of Competition and Consumer Act 2010 (Cth)), and to not disclose any market sensitive information prior to disclosure by the employer (in breach of insider trading laws);
reminding employees of their obligations in respect of the employer’s confidential information and intellectual property, and privacy, copyright and plagiarism issues more generally;
where an employee is subject to a workplace investigation, in addition to requiring an employee to generally assist with that investigation, specifically directing an employee to preserve and not delete relevant social media content, and to provide their employer with reasonable access to that content for the purposes of the investigation;
specifically providing the employer the ability to direct an employee to remove or delete prohibited content;
expressly stating that breach of the policy may result in disciplinary action up to and including termination of employment; and
directing an employee on how they can notify their online connections of their departure from their employer and their acceptance of a new role, and confirming that the inappropriate use of those social media connections can constitute a breach of any post-termination restrictions on soliciting clients.
Need Sample Social Media Policies? Here Are 7 to Inspire Yours