Archive of ‘social media’ category

Quality Videos Quickly


Adobe Premiere Pro CC :

Whether you’re using a smartphone or a DSLR camera, one thing Roberto recommends before recording is to check the environment. Look for and remove any distractions from the background. For example, if there’s noise from cars driving by you can change your location. If there’s a part of your office that needs to be cleaned, you can tidy up.

He also says you should think about the context of your background. For instance, when Roberto does personal vlogs as motivation for creatives and entrepreneurs who might be thinking about giving up, he uses his bookshelf as the backdrop. It’s appropriate because there is literally a collection of people behind him who put something out there and could have quit just as easily.

Roberto also notes you should consider audio, the lighting in the room, and take a photo of the shot, to check framing and composition, before you film. The photo gives you a way to make sure the video will be shot at the angle you want. Roberto shares that if he’s filming with his camera, he’ll use the remote or a timer to take a photo of him in the shot. With a smartphone, he says you can use a selfie stick, or tripod, or the timer feature.

Smartphone teleprompter apps include PromptSmart on iTunes and Teleprompter Pro on iTunes and Google Play.

Most of the smartphone apps are free or $5.

Adobe Premiere Clip, which is simple to use. All you need is a free Adobe account, which you can sign up for via email. It can upload video directly to YouTube and Facebook for you. It also has color grading filters, lets you loop background audio (they have a few tracks which are royalty free), mix down the audio, edit clips together, cut things out, and more.

Plus, if you have professional software, like Adobe Premiere Pro at home, you can do a rough cut of everything in Premiere Clip from your phone, and then save it to Creative Cloud, go back to your desktop, and then tweak and do all the advanced editing there.

If you have an iPhone, you have iMovie. There’s also FilmoraGo (iPhone and Android) and CyberLink Power Director, which is Android only.

Free video editing programs such as HitFilm 4, DaVinci Resolve, iMovie, and the Windows MovieMaker

Prisma, available on iOS and Android, takes your images, whether you take the photos in the app or import them, and applies artistic filters.

more on video editing in this blog

Snapchat vs. Instagram


more on Snapchat in this IMS blog

more on Instagram in this IMS blog

surveying social media use on campus

Montana State University Library Social Media Survey:

A Survey of K-12 Educators on Social Networking and Content

SEAL Canada;


Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2016

Study Finds 77% of College Students Use Snapchat Daily, Feb 24, 2014:

Student Panel Survey: Social Media Executive Summary

posted on

The Evolution of Social Media Use Among College Students

Feb 19 2014
March 2, 2016 By Carl Straumsheim

While some faculty members are hesitant to contact students on whichever social media platform is in vogue, others have explored texting as an alternative to email.

The paper, which is being presented at next month’s Information and Telecommunications Education and Research Association conference, also recommends colleges should consider using texting and social media platforms to reach students. However, the findings still suggest email can be an effective method of communication.

How Millennials use and control social media, Published


Social Media Usage Trends Among Higher Education Faculty ;

K-12 Teachers in America Remain Reluctant to Integrate Social Media in the Classroom, Finds University of Phoenix Teacher Survey


Zygmunt Bauman Social media are a trap

Zygmunt Bauman: “Social media are a trap.”The Polish-born sociologist is skeptical about the possibilities for political change

Since developing his theory of liquid modernity in the late 1990s – which describes our age as one in which “all agreements are temporary, fleeting, and valid only until further notice” – he has become a leading figure in the field of sociology.
Q. You are skeptical of the way people protest through social media, of so-called “armchair activism,” and say that the internet is dumbing us down with cheap entertainment. So would you say that the social networks are the new opium of the people?
A. The question of identity has changed from being something you are born with to a task: you have to create your own community. But communities aren’t created, and you either have one or you don’t. What the social networks can create is a substitute. The difference between a community and a network is that you belong to a community, but a network belongs to you. You feel in control. You can add friends if you wish, you can delete them if you wish. You are in control of the important people to whom you relate. People feel a little better as a result, because loneliness, abandonment, is the great fear in our individualist age. But it’s so easy to add or remove friends on the internet that people fail to learn the real social skills, which you need when you go to the street, when you go to your workplace, where you find lots of people who you need to enter into sensible interaction with. Pope Francis, who is a great man, gave his first interview after being elected to Eugenio Scalfari, an Italian journalist who is also a self-proclaimed atheist. It was a sign: real dialogue isn’t about talking to people who believe the same things as you. Social media don’t teach us to dialogue because it is so easy to avoid controversy… But most people use social media not to unite, not to open their horizons wider, but on the contrary, to cut themselves a comfort zone where the only sounds they hear are the echoes of their own voice, where the only things they see are the reflections of their own face. Social media are very useful, they provide pleasure, but they are a trap.

social media and democracy

The biggest threat to democracy? Your social media feed

Vyacheslav PolonskiNetwork Scientist, Oxford Internet Institute
Yochai Benkler explains: “The various formats of the networked public sphere provide anyone with an outlet to speak, to inquire, to investigate, without need to access the resources of a major media organization.”
Democratic bodies are typically elected in periods of three to five years, yet citizen opinions seem to fluctuate daily and sometimes these mood swings grow to enormous proportions. When thousands of people all start tweeting about the same subject on the same day, you know that something is up. With so much dynamic and salient political diversity in the electorate, how can policy-makers ever reach a consensus that could satisfy everyone?
At the same time, it would be a grave mistake to discount the voices of the internet as something that has no connection to real political situations.
What happened in the UK was not only a political disaster, but also a vivid example of what happens when you combine the uncontrollable power of the internet with a lingering visceral feeling that ordinary people have lost control of the politics that shape their lives.

social media and democracy

Polarization as a driver of populism

People who have long entertained right-wing populist ideas, but were never confident enough to voice them openly, are now in a position to connect to like-minded others online and use the internet as a megaphone for their opinions.

The resulting echo chambers tend to amplify and reinforce our existing opinions, which is dysfunctional for a healthy democratic discourse. And while social media platforms like Facebook and Twitter generally have the power to expose us to politically diverse opinions, research suggests that the filter bubbles they sometimes create are, in fact, exacerbated by the platforms’ personalization algorithms, which are based on our social networks and our previously expressed ideas. This means that instead of creating an ideal type of a digitally mediated “public agora”, which would allow citizens to voice their concerns and share their hopes, the internet has actually increased conflict and ideological segregation between opposing views, granting a disproportionate amount of clout to the most extreme opinions.

The disintegration of the general will

In political philosophy, the very idea of democracy is based on the principal of the general will, which was proposed by Jean-Jacques Rousseau in the 18th century. Rousseau envisioned that a society needs to be governed by a democratic body that acts according to the imperative will of the people as a whole.

There can be no doubt that a new form of digitally mediated politics is a crucial component of the Fourth Industrial Revolution: the internet is already used for bottom-up agenda-setting, empowering citizens to speak up in a networked public sphere, and pushing the boundaries of the size, sophistication and scope of collective action. In particular, social media has changed the nature of political campaigning and will continue to play an important role in future elections and political campaigns around the world.


more on the impact of technology on democracy in this IMS blog:


DHS social media proposal

Privacy groups slam DHS social media proposal

By Sean Carberry Aug 23, 2016

The Department of Homeland Security’s proposed policy to collect information on the social media profiles of foreign travelers violates the rights of travelers and their American associates, according to privacy groups.

n a strongly worded rebuke of the proposed Customs and Border Protection policy, the Electronic Frontier Foundation argued that the rule change would do little to enhance national security and would open the door to greater spying on Americans.

Visa Waiver Program (VWP) travelers by adding requests for social media identifiers to the Electronic System for Travel Authorization and I-94W forms.

As FCW reported in June, the rule change came on the heels of a number of policies CBP initiated after criticism from Congress that potential terrorists could be exploiting the VWP, which allows citizens of 38 countries to enter the U.S. without a visa for up to 90 days.

Other human rights groups and civil liberties organizations submitted a joint letter to CBP stating that “DHS collection of online identity information is an intelligence surveillance program clothed as a customs administration mechanism.”

In more supportive comments delivered to CBP, the Center for Data Innovation said that just as universities, employers and lenders check social media profiles of potential clients, DHS should collect social media information from foreign travelers.

social media and URL shortener

By August 23, 2016

A Bitly study found that branded domain names can increase click-through rates (CTRs) by up to 34% on Twitter.

Generic top-level domains (GTLDs) are the new domain extensions provided by ICANN, which recently released more than 1,000 “strings.” In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!

It’s hard not to consider the real opportunities for your company’s brand. Brands like Slack ( are jumping on board with clever domain names they can use to improve their performance online.

#1: Publish Reader-friendly Links
#2: Boost Word-of-Mouth Shares
#3: Make Your Content Easy to Find
#4: Build Brand Name Recognition
#5: Increase Trust With Your Audience

Social Media Psychology

How Social Media Psychology Makes You Look More Attractive

G+ link:

Wade Harman is a digital business consultant specializing in Social Media Psychology. He is also a keynote speaker and hosts The Social Brain Podcast.

What Do You Mean By, ”Social Media Psychology Strategy”?

ninety-percent of purchasing decisions are made subconsciously and you know that’s a pretty big purchase thing there. Products that evoke emotions, they will always win with your customers.

George Lowenstein says “a major part of our brain is busy with automatic processes, not conscious thinking.” Ain’t that funny?

We all know social media is the front door to our content. But why aren’t they coming in? So if they’re not coming to your – quote unquote ”door”. If they’re not coming to your door, then you’ve not impacted them on a positive psychological level. Social media psychology is the back door.

It’s All About Making An Attractive ”Doorway”

how people clique on Twitter, what causes that clique. What causes that conversion, that lead. Topics like this are what make up social media psychology.

I will be bringing in, like I said certain influencers every month. Talking about their own experiences with social media and blogging content marketing and what have you in these lab classes.

So I needed help with people with large followings. People that had trust with their audience. I needed those people to share my content. So my voice could be heard quicker and so I began to stop blogging so much… I still blog, but I was blogging three time s a week and that’s a lot to blog. That really is.
So I began to understand that I needed to start building relationships. Now I’m blessed to have a lot of different resources at my fingertips. I have built those relationships with a lot of people from average Joe’s like me to influencers like Jay Baer and understand how a small business owner can go and get their voice heard online.

Reticular Formation

So that’s why there’s a huge need for The Think Tank Community I believe. Not only are we showing you how to target you audience, but we’re also showing you how to wake them up using social media psychology.

my note: do we need a think tank community for educators?

What Do You Do When There’s No More Engagement?

So wake somebody up out of their reticular formation, you target that audience and you already know that, you’ve already done that. You’re going to be an expert on Twitter, okay and so you’re not getting any feed back. You’re not getting any engagement.

So what do you do?

You niche down, you niche down. This is the way you wake these people up. Yes, when you niche down your audience gets a little bit smaller, but you keep nicheing.


[much] more on social media in this IMS blog:

Hangouts On Air replace by YouTube Live

Google is discontinuing Google+ Hangouts On Air on September 12, pushes users to YouTube Live

mine social media

How to Successfully Mine Your Social Media Data

by Alex York on June 22, 2016

social media has a strong return on investment (ROI) – how to

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.

social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.

Some of the raw social media data can include:

  • Shares
  • Likes
  • Mentions
  • Impressions
  • Hashtag usage
  • URL clicks
  • Keyword analysis
  • New followers
  • Comments

Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.

Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).

Twitter Analytics

  • Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
  • Followers: Total number of Twitter followers.
  • Link Clicks: Total number of URL and hashtag links clicked.
  • Mentions: How many times your @username was mentioned by others.
  • Profile Visits: Total Twitter profile visits.
  • Replies: How many times people replied to your Tweets.
  • Retweets: Total Retweets received by others.
  • Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
  • Tweets: How many Tweets you’ve posted.

LinkedIn Analytics

Here are the top LinkedIn metrics:

  • Clicks: Total clicks on a post, company name or logo.
  • Engagement: Total interactions divided by number of impressions.
  • Followers: Total number of new followers through a sponsored update.
  • Impressions: Total times your update was visible to other users.
  • Interactions: Total number of comments, likes, comments and shares.

Google Analytics

  • Average Session Duration: Average session times users spend on your site.
  • Bounce Rate: Percentage of users leaving your site after one page view.
  • New Users: Total number of new users coming to your site for the first time.
  • Pages / Session: Average number of pages a user views each session.
  • Pageviews: Number of pages loaded or reloaded in a browser.
  • Sessions: Total times when users are active on your site.

need to decipher what’s most important.

If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.

For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:

  1. Launch
  2. Management
  3. Optimization

41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.

Sprout’s suite of social media analytics tools give you presentation-ready reports on major social networks.


more on social media analytics:

more on social media stats in this IMS blog


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