#2: New Platform Features Spur Millennial Adoption
Facebook – An RBC Capital Markets social media survey showed that in the last year, an average of 33% of Millennials who took the survey increased the time they spent on Facebook, whereas an average of 23.5% decreased their time on Facebook.
In your content marketing, give Millennials something for their time, attention, and (hopefully) loyalty. They’re more likely to trust your brand if you show a genuine interest in educating them with a how-to, for example.
While Facebook has tried to push other copycats of Snapchat, they’ve typically lived in separate apps like Poke and Slingshot, or as features buried behind the News Feed, like its revamped camera. But now it will be impossible to use Facebook without being exposed to Facebook Stories.
Sheryl Sandberg has visited German government officials in Germany in an effort to smooth relations after the country threatened to fine the social network for publishing fake news. Mrs Sandberg met with officials in Berlin at the weekend, when Facebook announced a partnership with German third-party fact-checking organization Correctiv in an effort to tackle the proliferation of fake news shared on its platform.
According to the KDG report, prospective students are not only used to reading short bits of information thanks to social media, but many incoming freshman read at a 7th grade level.
“This means your college website must be at the 7th grade level, especially the sections used to attract prospects and to guide them through the application process. No, we’re not kidding,
1. Reading like the New York Times.
2. Requiring Form Fills.
prospective students are often fatigued by long forms that they must complete in order to get the information they need and will quickly leave the website. “Not only will a live chat feature save students time, it can also save your admissions office time answering questions from prospects and applicants
3. Not Understanding What’s Important.
a delicate balance between static and antiquated, and being too interactive. “Don’t get so caught up in the design that there’s a disconnect between what your institution is and marketing gimmicks. You also don’t want super technical, information-filled pages.”
4. Using Fake Images.
images of students posed for the camera won’t do, either. They want to see students, like them, doing the things students do on campus—with exceptions, of course…Candid images, combined with some documentary-style photos from important events on campus, will go a long way toward creating a website that invites visitors to look deeper.
looked at sites like Airbnb.
5. Using Clichéd Statements about Passé Issues
They may read at a 7th grade level, but that doesn’t mean they can’t recognize a cliché.
boasting about unique accomplishments with current relevance for students in a down-to-earth way, such as mentioning a good acceptance rate or a special program for those with learning disabilities. Positive statistics about campus crime rates, successful career counseling efforts or facts about innovative STEM programs are also good talking points.
For more information on the KDG report and blog synopsis, click here.
Twitter is updating its top search results so that tweets will be ranked based on relevance instead of by time, bringing those search results in line with what users have experienced on their timeline for the past 10 months. Based on early trials, the company claims there has been more engagement in search results and tweets, with more time spent using the service.
In February, Twitter announced that it was shaking up the user timeline for everyone. Previously, it had offered the algorithmic change as an opt-in program, but it became mandatory a month later. The effort was intended to make the service more appealing to new and casual users,
Twitter’s search was broken into various categories, such as most popular or the latest (a live stream), and segmented by people, photos, videos, and more. Now it appears that there’s one more signal being used to algorithmically control how at least the top tweets are shown to you.
more about Twitter in this IMS blog