Define Social Media Strategy:
Culture Date of Publication: 03.25.16.
Truth and Power, the final episode of which airs tonight on Pivot. Directed by Brian Knappenberger.
Knappenberger, who directed the feature-length documentary The Internet’s Own Boy, about the late Reddit co-founder Aaron Swartz.
Social Media Has Helped Activists Reclaim the Narrative
it’s not just activists who are benefiting from new technologies. Knappenberger spends nearly half the series carefully explaining the myriad ways governments and corporations use digital tools to surveil social movements. From examining the cell-phone tracking technologies used by law enforcement to uncovering how repressive regimes work with American tech companies to thwart social movements, the series offers up a smart meditation on the threat of digital surveillance on political dissent
It’s a problem Knappenberger illustrates in the “Activists or Terrorists” episode, where he unpacks how “Ag-gag” laws were passed under pressure from corporate lobbying and have made it illegal to film or photograph inside any animal farm without consent of the facility’s owner.
“Prisoners for Sale,” the seventh episode, explores the story of two inmates-turned-journalists who started an independent publication to document systemic failures of the prison industrial complex.
More on technology and civil disobedience in this IMS blog
My note: the US News and World Report is behind times on its reporting, unless this article has been held for a while by their editor: teenagers moved from Snapchat as quickly as they moved away from Facebook to Twitter and from Twitter to Snapchat. The generation, which is running US News and World Report is way too slow to notice the nomadic social media moves of the Millennials.
Here is the January 2016, exchange among faculty on the blend/online education listserv, which could’ve helped the author, Alexandra Pannoni line up with the times:
The cited case from Nebraska, Katelyn Gilroy, a library media specialist, who is using Snapchat or school purposes, can undoubtedly have a niche in education, enticing students to learn about their library, reading, etc.
However, it is questionable to present the media specialist’s case from Nebraska as a blank statement; a case, which can be adopted nationwide. Ms. Pannoni fails to mention that since 15 years ago, when instant messaging was the “snapchat” of the times, U.S. students consider these applications their “virtual mall,” where they like to hang out, but are not keen to consider them for educational purposes. In the same fashion, U.S. students are somehow unique in considering Facebook, later Twitter, then Snapchat and now Kik, Yammer, Celly, or Elgg a domain reserved for their private, extracurricular activities.
More about use of social media in education in this IMS blog:
This article explains how the University of Nebraska Kearney Calvin T. Ryan Library improved their social media strategy by using an RSS 2.0 feed to update and sync social media tools and create a slideshow on the library’s home page. An example of how to code a well-formed RSS 2.0 feed with XML is given, in addition to PHP, HTML, and JQuery utilized to automate the library home page slideshow.
My note: such use of social media + blog was exactly what I have been proposing to the SCSU library for several years to no avail.
In order to sync content, and coordinate those channels, libraries can turn to enterprise solutions, such as Gremln, Salesforce Marketing Cloud, or Hootsuite; however, a simpler approach is to utilize an RSS (Really Simply Syndication or Rich Site Summary) feed to disseminate content to various social media channels.
using a WordPress blog for news and events in the library that grew to include items of potential interest to the campus community connected to the library. Categories were created to describe posts in more detail, structure content and link related posts, such as “Library Info” or “E-resources”.
see also: http://blog.stcloudstate.edu/ims/2016/03/22/university-web-page/
Charles Sturt University, School of Information Studies, Chalres Sturt University, Wagga Wagga, NSW 2678, Australia
Information & Knowledge Management Program, Faculty of Humanities and Social Sciences, University of Technology, Sydney, Australia
Kathryn H. Albright
Charles Sturt University, School of Information Studies, Chalres Sturt University, Wagga Wagga, NSW 2678, Australia
The view we bring to this study is one of documentary practice as the set of techniques, including processes for the selection, synthesis and interpretation of the material form of documents and their content, meaning and context, that librarianship brings to the organization and management of knowledge (Briet, 2006; Pédauque, 2003). Current emphases in social media research on ‘big data’ and quantitative analysis are distracting from the significant role social media have to play as a record of social significance that should be brought into public custody for future use.
In its multiple manifestations, social media are “a new kind of cultural artefact” (Lyman and Kahle, 1998, para 15), as was the World Wide Web when Brewster Kahle set up the Internet Archive, reasoning that “in future it may provide the raw material for a carefully indexed, searchable library” (Kahle, 1997, p. 82).
My note: what the German start promoting in the 60s as Alltagsgeschichte.
the possibility of selective acquisition and management of social media, as a document of specific events and topics, as an alternative to the Library of Congress’s whole-of-archive approach with Twitter.
digital literacy planning tool
Digital literacy = technology use + critical thinking + social awareness
The digital five forces – Social Media, Big Data, Mobility and Pervasive Computing, Cloud, and AI and Robotics – are disintermediating, disrupting and deconstructing the old world order.
More on digital literacy in this blog:
January 2, 2015on
probably the most detailed break down:
and several others:
April 3, 2014
this one talks about the use of Hootsuite and likes, might be worth looking at it:
You may be thinking your kids are downloading apps because they are just a simple way for them to keep in contact with their friends. This is certainly true for most kids, but unfortunately, even innocent use of most of these apps can land a kid in a situation he/she never intended to be in. Here are some potentially dangerous apps that are popular among kids:
2. Snapchat: This app allows a user to send photos and videos to anyone on his/her friend list.
3. Blendr: A flirting app used to meet new people through GPS location services.
4. Kik Messenger: An instant messaging app with over 100 million users that allows users to exchange videos, pics and sketches.
5. Whisper: Whisper is an anonymous confession app. It allows users to superimpose text over a picture in order to share their thoughts and feelings anonymously.
6. Ask.fm: Ask.fm is one of the most popular social networking sites that is almost exclusively used by kids.
7. Yik Yak: An app that allows users to post text-only “Yaks” of up to 200 characters.
9. Omegle: This app is primarily used for video chatting. When you use Omegle, you do not identify yourself through the service.
10. Down: This app, which used to be called Bang With Friends, is connected to Facebook
What does Research Tell Us about Classroom Discussion? Jay Howard
Do College Students Participate More in Discussion in Traditional Delivery Courses or in Interactive Telecourses?
facts from sociological research:
Traditional forms and techniques for discussion and participation
Weih, T. G. (2015). Discussion Strategies for the Inclusion of ALL Students. Online Submission,
Does the instructor really care of what students have to say
lecturing does not predispose to discussion
Simich-Dudgeon, C., & National Clearinghouse for Bilingual Education, W. D. (1998). Classroom Strategies for Encouraging Collaborative Discussion. Directions in Language and Education. http://eric.ed.gov/?id=ED435188
Chen, W., & Looi, C. (2007). Incorporating Online Discussion in Face to Face Classroom Learning: A New Blended Learning Approach. Australasian Journal Of Educational Technology, 23(3), 307-326.
Discussions and participation in hybrid environment
Jinhong, J., & Gilson, T. A. (2014). Online Threaded Discussion: Benefits, Issues, and Strategies. Kinesiology Review, 3(4), 241-246.
For each OTD topic, the instructor randomly assigns two to four student discussion leaders who are in charge of organizing OTD for the assigned week. Each of the discussion leaders is asked to generate one or two discussion questions related to the topic based on reading assignments. The use of student discussion leaders is a strategy to encourage active participation and help develop ownership of learning. Once student discussion leaders post their questions, other students are encouraged to contribute to the discussion by answering each question, commenting on the ideas of others, or asking questions of peers or the instructor for the next two days. When the week’s discussion is complete, the student leaders and instructor work together to summarize the discussion and evaluate each student’s participation and contribution to the discussion using a scoring rubric. (p.242)
Implementation (p. 243):
Discussions and participation in online environment
Darabi, A., Liang, X., Suryavanshi, R., & Yurekli, H. (2013). Effectiveness of Online Discussion Strategies: A Meta-Analysis. American Journal Of Distance Education, 27(4), 228-241. doi:10.1080/08923647.2013.837651
Lin, P., Hou, H., Wang, S., & Chang, K. (2013). Analyzing knowledge dimensions and cognitive process of a project-based online discussion instructional activity using Facebook in an adult and continuing education course. Computers & Education, 60(1), 110-121. doi:10.1016/j.compedu.2012.07.017
In the process of project-based learning, learners must utilize different kinds of knowledge (e.g., discrete declarative knowledge and dynamic procedural knowledge) (Lou, 2004). Meanwhile, students can develop higher level of cognitive skills for a specific domain as well as the ability to apply adequate knowledge to a specific domain or context during PBL (Barron et al., 1998; Blumenfeld et al., 1991).
social interaction, which was considered as irrelevant discussion, may also leading to meaningful thinking and echoes the viewpoints from previous studies, which suggest social interaction can be a critical element in the CSCL environment (Abedin et al., 2011a, 2011b).
This paper discusses an innovative blended learning strategy which incorporates online discussion in both in-class face to face, and off-classroom settings. Online discussion in a face to face class is compared with its two counterparts, off-class online discussion as well as in-class, face to face oral discussion, to examine the advantages and disadvantages of the proposed strategy. By integrating online discussion into the flow of the classroom, learners are given dedicated time to foster a habit of critical thinking, reflection and articulating these online, which can subsequently seed further in-class oral discussions, and off-class online discussions. It is found that in-class, online discussion can provide a wider spectrum of discussion perspectives, equalise participation in discussion, and promote cognitive thinking skills and in depth information processing. However, the lack of face to face interactions and the need for sufficient time to do online postings pose challenges in implementing online discussion for face to face classroom learning.
More on classroom discussions in this IMS blog:
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