sociology and social media

Plan for presentation on social media impact in a “sociology and family” class.

Zuo, Jiping <>

“Media, Technology, Market, and Cosmopolitan Communities”

Valentini, C. (2015). Is using social media “good” for the public relations profession? A critical reflection. Public Relations Review, 41(2), 170-177. doi:10.1016/j.pubrev.2014.11.009

p. 172 there is no doubt that digital technologies and social media have contributed to a major alteration in people’s interpersonal communications and relational practices. Inter- personal communications have substantially altered, at least in Western and developed countries, as a result of the culture of increased connectivity that has emerged from social media’s engineering sociality (van Dijck, 2013 ), which allows anyone to be online and to connect to others. Physical presence is no longer a precondition for interpersonal communication.

The Pew Research Center ( Smith & Duggan, 2013 , October 21) indicates that one in every ten American adults has used an online dating site or mobile dating app to seek a partner, and that in the last eight years the proportion of Americans who say that they met their current partner online has doubled. Another study conducted by the same organization ( Lenhart & Duggan, 2014 , February 11) shows that 25% of married or partnered adults who text, have texted their partner while they were both home together, that 21% of cell-phone owners or internet users in a committed relationship have felt closer to their spouse or partner because of exchanges they had online or via text message. Another 9% of adults have resolved online or by text message an argument with their partner that they were having difficulty resolving person to person ( Lenhart & Duggan, 2014 , February 11). These results indicate that digital technologies are not simply tools that facilitate communications: they have a substantial impact on the way humans interact and relate to one another. In other words, they affect the dynamics of interpersonal relations

the impact of social media on dating patterns (e.g. more like shopping around for a commodity) and dating relations (e.g. more temporary, unstable), along with many positive effects as well

1. Goal: introduce students to” a) social media b) the sociological impact of social media on family and dating issues

2. Learning outcomes: a) at the end of the session, students will have firm grasp of popular versus peer-reviewed (academic resources). b) students will be able allocate sources for information c) students will be able to evaluate [and compile? Zotero] information d) students will be able to discuss the impact of social media in general e) students will be able to discuss and evaluate the impact of social media on family and dating f) at the end of the session, students will understand the concepts of netiquette and privacy (digital citizenship, digital anthropology)

3. Possible q/s for the class:
a) why Tinder, Hinge, etc.?

These are the best pickup lines with the highest success rates, according to dating app Hinge

what other social media? Can Instagram, Twitter and FB be counted in this mix?

Is Instagram Flirting Really So Bad?

b) what is so different in the dating scene? how did social media changed the scene?

If you’re single, these are the 10 best cities to find new love;

“I’ve been surprised at what a real impact Facebook has on romantic relationships,” Galena Rhoades, clinical psychologist at the University of Denver, said in Allison McCann’s BuzzFeed article, How Facebook Ruined Dating (And Breaking Up Too). “And I do think Facebook is playing a bigger role in relationship formation and relationship disillusions.”

c) how do family values change, based on the changes in [online] dating?

d) how does online dating differ across race, gender, sexual orientation, age and cultures

e) privacy, security, surveillance

f) mail brides on steroids? how does online dating apps change dubious practices?

g) does online dating impact marriages? are marriages better or weaker after online dating?

Finkel, et al. (2012).Online Dating: A Critical Analysis From the Perspective of Psychological Science. Psychological Science in the Public Interest. 13(1), pp. 3–66.
the authors say “yes” to online dating but “we see substantial opportunities for improving the way online dating is practiced. Some of this improvement can come from closer collaboration between scholars and service providers.”

4. possible collaborations. The topic of online dating, social media in particular, is of interest to specialists from Communication Studies (Usera, Fullick), Anthropology (Bocanete), Nursing (Couch), Gender Studies (Robinson), SCSU Counseling and Psychological Services (Houdet) .
Usera, D. (2014). Online Dating Interactions: A discursive look (Dissertation). Graduate College of The University of Iowa, The University of Iowa. Retrieved from
Fullick, M. (2013). “Gendering” the Self in Online Dating Discourse. Canadian Journal Of Communication, 38(4). Retrieved from
Bocanete, A. C. (2013). All-male Mobile Dating Apps and their Users in London… After the Magic Wears Out (Dissertation). DEPARTMENT OF ANTHROPOLOGY, UNIVERSITY COLLEGE LONDON. Retrieved from…_After_the_Magic_Wears_Out
Couch, D. (2006). Online dating and mating: the use of the internet to meet sexual partners (Master of Public Health). La Trobe University, Victoria, Australia. Retrieved from
Robinson, B. (2015). “Personal Preference” as the New Racism: Gay Desire and Racial Cleansing in Cyberspace. Sociology of Race and Ethnicity, 1(2), 317–330.
Houdet, A. (2014, August 11). Online Dating Services and McGill: A Study of Usage and Perception (POLI 311: Techniques of Empirical Rsearch Paper). Mcgill, Montreal, Canada. Retrieved from



UWire and The Guardian have a long list of reports. has also plenty of serious academic research. While UWire and the Guardian are explicitly centered on the Anglo-Saxon world (with one exception of report on Iran), presents a great choice of cases from around the world (different cultures) in mostly serious academic research

useful definitions and comparisons here:
Digital dating: a week with Kik, Tinder and OkCupid. (2014, July 30). UWIRE Text, p. 1. Retrieved from
about online dating:
Toma, C. L., Hancock, J. T., & Ellison, N. B. (2008). Separating Fact From Fiction: An Examination of Deceptive Self-Presentation in Online Dating Profiles. Personality and Social Psychology Bulletin, 34(8), 1023–1036.
Wong AnKee, A., & Yazdanifard, R. (2015). The Review of the Ugly Truth and Negative Aspects of Online Dating. Global Journal of Management and Business Research, 15(14). Retrieved from
Fact Sheet 37:  The Perils and Pitfalls of Online Dating: How to Protect Yourself. (2015). Privacy Rights Clearninghouse. Retrieved from
sociology peer-reviewed paper on online dating:
Rosenfeld, M., & Thomas, R. (2012). Searching for a Mate: The Rise of the Internet as a Social Intermediary. American Sociological Review, 77(4), 523–547.

The Tinder-Is-Satan Arms Race Heats Up Further

The History of Digital Desire, vol. 1: An Introduction

Stampler, L. (2014). The New Dating Game. Time, 183(6), 40.

Kite, M. (2015). Click and flick: romance is being killed off by the brutal marketplace of dating apps such as Tinder. Spectator, (9729). 12.

Hobson, T. (2015). Tinder feelings: Can mobile dating apps move beyond the promise of a one-night stand?. Spectator, (9740). 22.

(2015). My Tinder date wants to be friends with benefits. I want to be serious. What now? Swipe Right is our advice column that tackles the tricky world of online dating. This week: weighing the benefits of casual liaisonsGet help making your profile work: forward screenshots to for a personal critique and upgrade; Swipe Right is our advice column that tackles the tricky world of online dating. This week: weighing the benefits of casual liaisonsGet help making your profile work: forward screenshots to for a personal critique and upgrade.

Wood, M. (2015). Led by Tinder, the Mobile Dating Game Surges. The New York Times. p. 8.

(2015). Tinder hooks up with Instagram to woo new users to the dating app; Dating app overhauls its user profiles with photo app integration, and extended information pulled from Facebook.

(2015). Brand love in the time of Tinder; Thanks to dating apps such as Tinder, relationships are changing, but does that include the ones we form with brands too?.

(2015). A look at modern day dating – Tinder and UWIRE Text.

Right swipe on Tinder proves lucky for Bruin. (2015, February 13). UWIRE Text, p. 1. Retrieved from
Tinder isn’t just for dating — it’s also a game. (2015, February 8). UWIRE Text, p. 1. Retrieved from
Tinder: Matchmaker or dating disaster? (2015, March 14). UWIRE Text, p. 1. Retrieved from
Dating app Tinder craze on campus. (2015, April 29). UWIRE Text, p. 1. Retrieved from
Tinder is comparable to traditional dating. (2014, September 29). UWIRE Text, p. 1. Retrieved from
(2015). 42% of people using dating app Tinder already have a partner, claims report; Research firm GlobalWebIndex also claims that 62% of the app’s users are men, while hinting that Tinder’s new premium tier could catch on.
Curington, C. V., Lin, K.-H., & Lundquist, J. H. (2015). Positioning multiraciality in cyberspace: treatment of multiracial daters in an online dating website. American Sociological Review, 80(4), 764+. Retrieved from
PotarcA, G., Mills, M., & Neberich, W. (2015). Relationship Preferences Among Gay and Lesbian Online Daters: Individual and Contextual Influences. Journal of Marriage and Family, 77(2), 523+. Retrieved from
(2014). Scissr dating app: the new Tinder for lesbians; It’s the latest dating app for women seeking women, but what’s the app, named after a lesbian sex position, all about?.
Constructing identities on a Japanese gay dating site: Hunkiness, cuteness and the desire for heteronormative masculinity. (n.d.). Retrieved August 18, 2015, from
Sinclair, H. C., Felmlee, D., Sprecher, S., & Wright, B. L. (2015). Don’t tell me who I can’t love: a multimethod investigation of social network and reactance effects on romantic relationships. Social Psychology Quarterly, 78(1), 77+. Retrieved from
Berlin, R. (2014). The professional ethics of online dating: need for guidance. Journal of the American Academy of Child and Adolescent Psychiatry, 53(9), 935+. Retrieved from
“4 ways Asian dating apps are anti-Tinder.” CNN Wire. (March 23, 2015 Monday 1:29 AM GMT ): 679 words. LexisNexis Academic. Web. Date Accessed: 2015/08/18.

ROBBINS, A. (2015). Sex and the (Newly!) Single Girl. Washingtonian Magazine, 50(8), 68.

Serjoie, K. A. (2015). Iranian ‘Tinder’ Seeks to Encourage Marriage But Not Dating. Time.Com, N.PAG.

Rhodan, M. (2015). Meet Willow, the Dating App That Won’t Judge You By Your Looks. Time.Com, N.PAG.

Rutkin, A. (2015). Hackers can see your dating pics and chat. New Scientist, 226(3022), 20.

Grigoriadis, V. (2014). Inside the Hookup Factory. Rolling Stone, (1221), 24-26.

Jamie, N. (2015, July 9). London launch for US dating app that rivals Tinder. Evening Standard. p. 55.

Internet and the Male Homosexual Identity: A Critical Reading of the Online Dating Space for Homosexual Men in Bengaluru. (n.d.). Retrieved August 18, 2015, from
Going Offline: An Exploratory Cultural Artifact Analysis of An Internet Dating Site’s Development Trajectories. (n.d.). Retrieved August 18, 2015, from
Five Tips for Dating Online. (n.d.). Retrieved August 18, 2015, from
Old and New Methods for Online Research: The Case of Online Dating. (n.d.). Retrieved August 18, 2015, from
Remediating the Matchmaker: Arranging Marriage Online in the South Asian Diaspora in America. (n.d.). Retrieved August 18, 2015, from
Stranger Stranger or Lonely Lonely? Young Chinese and dating apps between the locational, the mobile and the social. (n.d.). Retrieved August 18, 2015, from
Roeffen, C. (2014). Mobile dating: Romance is just a swipe away Tinders’ Romantic and sexual interactions (Bachellor’s Degree). Urbane Technologieen, Netherlands. Retrieved from
Lemke, R. (2014). Sexual Liberation on the Internet? Sexual Internet Use of MSM in 50 Different Countries. Mainz: Johannes Gutenberg Universitaet. Retrieved from
Kogovsek, T., Svab, A., & Kuhar, R. (2011). Intimacy Transformed? : Perceptions of Love, Intimacy and Partnership Among On-line Daters in Slovenia. Annales, 21(1), 177–186.
Cacioppo, J. T., Cacioppo, S., Gonzaga, G. C., Ogburn, E. L., & VanderWeele, T. J. (2013). Marital satisfaction and break-ups differ across on-line and off-line meeting venues. Proceedings of the National Academy of Sciences, 110(25), 10135–10140.
Fullick, M. (2013). “Gendering” the Self in Online Dating Discourse. Canadian Journal Of Communication, 38(4). Retrieved from
Phillips, J. (n.d.). Online Dating: How Culture Affects Self-Presentation of Users. Retrieved from
Chow, E., Coulombe, D., Garcia, V., Vuu, D., & Wade, J. (2009, May 23). Culture, Power, Cyberspace: Age and Gender in Online Dating Websites: An Analysis of User Profiles on Retrieved from
Masden, C., & Edwards, W. K. (n.d.). Understanding the Role of Community in Online Dating. In Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (pp. 535–544). Seoul, Korea.

Facebook Business Page Guide

Your Essential Facebook Business Page Guide

a thorough guide with snapshots and text. Excellent start

please consider a tangential post regarding Facebook posts:

4 Ways to Use Dark Facebook Posts for Business


twitter chat

How to Host and Promote a Twitter Chat

listen to the show:

#1: Define the Objective

Always start by defining the objective of your Twitter chat. Find a topic that will appeal to your target audience.

The chat needs to provide value to your audience to be successful. Don’t make it just about your company; tailor it to how you can help your community. For example, if you’re in the photography industry, invite guests to discuss photo editing tips, black-and-white photography, photography inspiration, etc.

An added benefit is that you can repurpose all of the chat contributions into a future blog post. Those who participated in the chat will appreciate having a summary of it, and readers who missed it will enjoy the insight.

#2: Identify Similar Chats

Once you’ve established an objective for your chat, find at least five Twitter chats similar to yours to gather ideas. You can find Twitter chats with tools like TweetReports and Gnosisarts.

TweetReports shows the scheduled times for chats on various topics.

Learn how these chats work. Observe how the host controls the flow of conversation and directs topics. Also find out which guests are invited, how many questions are posed, what times the chats are held and how they’re promoted.

Be sure to participate as well. Answer questions and engage with others. This allows you to build your expertise and gives you insight into what it’s like to participate in a Twitter chat.

#3: Set the Date and Time

#4: Choose a Hashtag

Now comes the fun part: naming your Twitter chat. Typically every chat hashtag ends with “chat” (for example, #mediachat, #influencerchat and #blogchat). Adding the word “chat” signals to people that it’s a Twitter chat instead of a regular hashtag or an event.

When choosing a hashtag, make sure it fits your brand. Also, check that it’s not a Twitter username and hasn’t been used as a hashtag previously.

Use Twitter search to see if your chat hashtag has been used before.

Brainstorm at least 15 chat names and then pick the best one. You might want to seek input from your co-workers.

After you select a hashtag, make sure that you register the Twitter username. You can use this account to hold your chats.

#5: Invite Guests

Next, make a list of at least 20 guests you want to invite.

Ideally, you want someone who has experience being a guest and is interested in holding Twitter chats. If you have an influential user who loves your company, consider inviting that person to be a guest, too.

#6: Prepare Questions

Once you have everything in place and have secured at least four guests in advance, start preparing questions. You’ll need about 7 to 10 questions for your guests. Send these questions to them at least 72 hours prior to the chat so they can prepare their responses.

During the chat, spread out the questions about 6 to 8 minutes apart. Ask your last question about 10 minutes before the end of the chat to allow time for the community to discuss it.

#7: Promote the Chat

The key to making your Twitter chat stand out is to promote it. Here are some ways to do that:

Partner With Other Chats

tweet chats partner tweet

Partner with other chats to co-promote your chats.

Invite Fans

Promote your chat 12 to 24 hours prior to the event.

Send a Facebook event invite as another way to ask people to join your chat. This is a great way to make sure people will come and remember the date. You can also get word out by sending an email blast through your newsletter.

#8: Run the Chat

On the big day, you’ll need an outline to work from. Here’s a basic script for a Twitter chat.

Five Minutes Before the Chat

Our chat will start in a few minutes. In the meantime, please introduce yourself and what you do [#chatname].

Start of the Chat

It’s time for our [#chatname]! Tonight’s guest is @_____ from _____ who will share _____ with us.

Everyone, please welcome our guest _____ from @_____ to our [#chatname] tonight!

Two to Three Minutes Before the Chat Ends

Everyone, please thank @_____ from _____ for adding so much value to our [#chatname].

Next week we’ll have @_____ from _____, who will be discussing _____. See you next week!

Don’t forget to join (other Twitter chat that you partnered with) now! They have @_____ as their guest.

The easiest way to manage your chat is to use a tool like TweetChat. You can hide retweets so you see mentions only from people, which enables you to respond quickly. TweetChat also automatically adds the chat hashtag to your responses.

#9: Track Results

Video Storytelling in Social Media Marketing

Video Storytelling in Social Media Marketing

#1: Post Stories From Your Customers

#2: Create a Fictional Series

#3: Tell Personal Stories

#4: Shoot Documentary-Style Video

#5: Interview Guests

#6: Take Viewers Behind the Scenes

#7: Create Animated Stories

#8: Show Viewers How to Do Something

Other Stories to Tell With Video

There are a lot of interesting ways to integrate storytelling into your social videos. In addition to those featured above, here are some other stories that are well suited for video:

  • Create a single video or a series of videos to highlight humorous situations related to your business or industry.
  • If your company’s beginnings would make an interesting story, have the founder tell that story on video.
  • Are your employees involved in interesting activities or challenges? Consider featuring those stories in your social videos.
  • Tell a fictional but realistic story on video to educate viewers about your industry.
  • Find a way to combine reality TV–style video with something relevant to your audience.

social media in education

7 Ways Social Media Has a Role in Education

  1. The Stats – College, Career, and Citizenship Success
    Look who’s watching:
    • 1/4 of college admissions officers consider digital footprint
    • 3/4 of human resource managers
    • 1/3 of employers reject candidates based on something found in profiles
  1. Ensuring Students Are Well Googled
    Here are some ways to get started. My note: well LinkedIn
  2. Social Credibility is the New Credentialing
     Read more about how Armond developed social credibility here.
  3. Student Learning Networks
    In the age of social media, the teacher is no longer the center of learning. The student is. One of the most important things an educator can do is support students in developing a powerful learning network. It also requires an understanding of how to effectively use these tools to connect, collaborate, and grow learning. Want to know more? 15-year-old Alex Laubscher explains here.
  4. Work More Effectively
    Social media allows you to change the paradigm from “teacher” as expert to “group” as expert. This reduces emails and increases the access to good answers and connections.  My note: it is extremely important to understand that “teacher” in this case covers librarians
  5. Connect with Experts via Twitter
    You can find a world of experts on any topic if you have literacy in using Twitter also know as “Twitteracy.”  Just know the right hashtags and how to find experts and you have the world’s best knowledge at your fingertips. It is better than any rolodex allowing you to connect anytime, anywhere, with the interested parties who are available now.
  6. Release the Amazing Work of Students from the Classroom to the World
    We hear stories in passing about the great work happening in schools, but usually it’s locked in a school or classroom or trapped on a laptop. Social media puts an end to that.  Click here to find out what it was.

More on social media in education in this blog: