Smarp makes it easy to encourage employees to share your content, as well as curated third-party content that’s relevant to your niche. Smarp offers a 14-day free trial, after which you’ll need to upgrade to one of the paid plans, which start at $3.98/month.
Anders Pink is a content curation platform designed by the people behind BuzzSumo. It helps you and your team find and share the most popular niche-relevant content on the web so you can build authority, gain followers, and increase engagement. With the free account, you’ll get access to basic features
Inoreader. With a free account, Inoreader lets you subscribe to the RSS feeds of blogs you follow or search for specific topics to find blogs to follow.
Anders Pink and Inoreader make it easy to share content with Buffer, which is free to use and has one of the best interfaces for social scheduling
Triberr simplifies the social sharing aspect of this type of activity. On Triberr, people can create tribes and invite others to join them.
This research represents a conceptual framework designed to explain the adoption of social media into e-learning by using online collaborative learning (OCL) in higher education. Social media in e-learning signals the end of distance education in higher education.
The proposed framework could be useful to instructional designers and academics who are interested in using modern learning theories and want to adopt social media in e-learning in higher education as a deep learning strategy.
The major paradigms underlying the theoretical frameworks that were investigated were included in social learning theory, social interactivity theory, constructionism and social constructivism, and online collaborative learning theory (Harasim, 2012). Collaboration and social constructivism were the main theoretical frameworks guiding the use of social media in e-learning in higher education that point towards a more integrative (collaborative) and co-constructivism peer supportive approach to learning in the digital age.
Throw in LinkedIn, Twitter, Pinterest, Instagram and region specific social networks like Vkontakte and Sina Weibo and WeChat, and you’d be hard pressed to find anyone who’s online but isn’t on social media.
What has led to the rise of these social networks? What kind of people do they attract?
What is their psychology? What kind of content do they like to consume? And most importantly for bloggers and marketers – what works, what doesn’t on social media?
Facebook has become the ‘home base’ for most people online. While they may or may not use other networks, a majority maintain a presence on Facebook.
Popular: Used by 72% of all adult internet users in America.
More women users: 77% of online female users are on Facebook.
Younger audience: 82% of all online users between 18-29 are on Facebook
USA (14%), India (9%) and Brazil (7%) form the three largest markets.
Twitter’s quick flowing ‘info stream’ attracts an audience that swings younger and is mostly urban/semi-urban.
Younger: Used by 37% of all online users between 18 and 29.
Educated: 54% of users have either graduated college, or have some college experience.
Richer: 54% of online adults who make over $50,000+ are on Twitter.
Younger users: 27% of all 16-24 year olds online are active members of Google+. In contrast, only 18% and 14% of 45-54 and 55-64 year olds are active on Google+ at the moment.
Large non-US user base: Only 55% of Google+ users are American. 18% are Indian and 6% are Brazilian. One reason for this international user base is Android’s popularity outside the US (since Google+ is baked right into Android).
Even income distribution: According to GlobalWebIndex.net, 22% of people in bottom 25% of income earners are on Google+. For the top 25% of income earners, this number is 24%, while for the mid 50% earners, this number is 23%. This means that nearly all levels of income earners are nearly equally represented on Google+.
Here’s what you should know about Pinterest demographics:
Overwhelmingly female: 42% of all online female users are on Pinterest, vs. only 13% of men.
Older audience: 72% of Pinterest’s audience are 30 years or older. Only 34% are between 18 and 29. Significantly, 17% are over 65 years old.
Distinctly suburban: Suburban and rural users form the largest share – 29% and 30% respectively. This is distinctly different from other networks where urban users rule.
Higher income: Given the higher average age, Pinterest users also have higher disposable income, with 64% of all adults making $50,000+ on Pinterest.
The professional networking site LinkedIn attracts an older audience that is largely urban, wealthier, and more educated.
Older: Only 23% of users are between 18-29 years old. 21% are over 65 years, and 31% are between 30 and 49 years of age.
Urban: Very limited number of rural users – only 14%. 61% are either urban or suburban.
Wealthier: 75% of users earn over $50,000.
Highly educated: 50% of LinkedIn users are college graduates. Another 22% have some college experience.
Snapchat is the newest social networks on this list, but also one of the fastest growing. Here’s what you need to know about its demographics:
Dominated by women: 70% of Snapchat’s users are females.
Overwhelmingly young: 71% of users are younger than 25.
Limited income: 62% earn under $50,000 – fitting given the average age of Snapchat’s users.
ere’s what you should take away from all these stats:
If you’re targeting younger users, stick to Instagram, Twitter and Snapchat.
If you’re targeting women with disposable income, head over to Pinterest.
For professionals with better education and income, use LinkedIn.
For everyone, go with Facebook.
The psychology of social media users
Facebook is a ‘closed’ network where your friends list will usually be limited to family, friends and acquaintances you’ve met in real life. Privacy is a big concern for Facebook’s users, and all posts are private by default.
This ultimately affects the way users interact with each other and with businesses on Facebook.
Facebook users are more trusting (since the network is closed).
Facebook users have more close relationships. Pew found that heavy users of the platform are more likely to have a higher number of close relationships.
Facebook users are politically engaged and active.
To understand why people share or follow on Twitter, researchers at Georgia Tech and UMichigan analysed over 500M tweets over 15-months. They found that the three biggest reasons why people share/follow on Twitter are:
Network overlap: Your network is similar to your followers’ network.
User tweet-RT ratio: The number of tweets vs. the number of RTs for a user.
Informational content: The more informative the content, the better.
A two-part workshop running 90 minutes each session on Thursday, August 24, 2017 at 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific and Thursday, August 31, 2017 at 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific
Snapchat is one of the 10 most downloaded apps in the world and a key means of communication for individuals aged 13-34. Emerging quickly onto the social media scene, Snapchat has left many librarians wondering how to incorporate it into their outreach strategy. In this two-part workshop, social media expert Paige Alfonzo responds to this question and teaches you how to successfully leverage Snapchat as a marketing tool—one that can be used for readers’ advisory, promotion, information dissemination, and a variety of other marketing purposes.
In part one, Alfonzo covers the ins and outs of the platform—from teaching you the basics of setting up an account, adding friends, and sending snaps to demonstrating how to annotate snaps, incorporate filters, and use Snapchat Stories and Memories. In part two, Alfonzo delves into the specifics of how to make Snapchat work in libraries by discussing how librarians have successfully used Snapchat to promote their services, then she provides you with an opportunity to participate hands on with Snapchat by sending snaps to each other. The workshop will leave you with useful approaches to get creative with the app and expand your social media strategy.
These findings come from a March 2017 survey by content provider and streaming solutions company Fullscreen and market research firm Leflein Associates, which polled 1,173 American internet users from ages 13 to 34.
younger internet users, the so-called Generation Z (ages 13 to 17), are moving away from text-based content online, as well as television, while increasing their time with video and social media.
Hibiki Works is working on a VR dating sim called Niizuma: Lovely x Cation in which users create relationships with anime girls. As a promotion, the company had guys submit their names and a select few were chosen to participate in non-legal wedding ceremonies. The weddings were conducted with a cast of live people, including an actual priest and someone holding a wand with puckered lips on one end.
3. Use parental controls. Check the safety controls on all of the Android and Apple devices that your family uses. On the iPhone, you can tap SETTINGS > GENERAL> RESTRICTIONS and you can create a password that allows you enable/disable apps and phone functions. On Android devices, you can turn on Google Play Parental Controls by going into the Google Play Store settings
4. Friend and follow your children on social media. Whether it’s musical.ly, Instagram or Twitter, chances are that your children use some form of social media. If you have not already, then create an account and get on their friends list.
5. Explore, share and celebrate.
6. Be a good digital role model.
7. Set ground rules and apply sanctions. Just like chore charts or family job lists, consider using a family social media or internet safety contract. These contracts establish ground rules for when devices are to be used; what they should and should not be doing on them; and to establish sanctions based on breaches of the family contract. A simple internet search for “family internet contract” or “family technology contract” will produce a wealth of available ideas and resources to help you implement rules and sanctions revolving around your family’s technology use. A good example of a social media contract for children can be found at imom.com/printable/social-media-contract-for-kids/.
Managing Your Digital Footprint
Your digital footprint, according to dictionary.com, is “one’s unique set of digital activities, actions, and communications that leave a data trace on the internet or on a computer or other digital device and can identify the particular user or device.” Digital footprints can be either passive or active. The passive digital footprint is created without your consent and is driven by the sites and apps that you visit. The data from a passive digital footprint could reveal one’s internet history, IP address, location and is all stored in files on your device without you knowing it. An active digital footprint is more easily managed by the user. Data from an active digital footprint shows social media postings, information sharing, online purchases and activity usage.
Search for yourself online
Check privacy settings.
Use strong passwords
Maintain your device.
Think before you post
Keep These Apps on Your Radar
Afterschool (minimum age 17) – The Afterschool App was rejected twice from the major app stores due to complaints from parents and educators. It is a well-known app that promotes cyberbullying, sexting, pornography and is filled with references to drugs and alcohol.
Blue Whale (minimum age 10) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. It is a suicide challenge app that attempts to prod children into killing themselves.
BurnBook (minimum age 18) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. It is a completely anonymous app for posting text, photos, and audio that promote rumors about other people. It is a notorious for cyberbullying
Calculator% (minimum age 4) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. This is one of hundreds of “secret” calculator apps. This app is designed to help students hide photos and videos that they do not want their parents to see. This app looks and functions like a calculator, but students enter a “.”, a 4-digit passcode, and then a “.” again.
KIK (minimum age 17) – This is a communications app that allows anyone to be contacted by anyone and it 100 percent bypasses the device’s contacts list.
Yik Yak (minimum age 18) – This app is a location-based (most commonly schools) bulletin board app. It works anonymously with anyone pretending to be anyone they want. Many schools across the country have encountered cyberbullying and cyberthreats originating from this app.
StreetChat (minimum age 14) – StreetChat is a photo-sharing board for middle school, high school and college-age students. Members do not need to be a student in the actual school and can impersonate students in schools across the country. It promotes cyberbullying through anonymous posts and private messaging.
ooVoo (minimum age 13) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. ooVoo is one of the largest video and messages app. Parents should be aware that ooVoo is used by predators to contact underage children. The app can allow users to video chat with up to twelve people at one time.
Wishbone (girls) & Slingshot (boys) (minimum age 13) – Both are comparison apps that allow users to create polls, including ones that are not appropriate for children. Many of the users create polls to shame and cyberbully other children, plus there are inappropriate apps and videos that users are forced to watch via the app’s advertising engine.
Texas Teen May Be Victim in ‘Blue Whale Challenge’ That Encourages Suicide
Isaiah Gonzalez, 15, found hanging from his closet after an apparent suicide, as allegedly instructed by macabre online game
Nationally, the Associated Press reports that educators, law enforcement officers and parents have raised concerns about the challenge, though these two back-to-back deaths mark the first allegations in the United States about deaths directly linked to the online game. Internationally, suicides in Russia, Brazil, and half a dozen other countries have already been linked to the challenge.