Archive of ‘social media’ category

social media millennials

By January 31, 2017 http://www.socialmediaexaminer.com/reaching-millennials-with-social-media-new-research

#1: Millennials Are Digital Shoppers

#2: New Platform Features Spur Millennial Adoption

Facebook –  An RBC Capital Markets social media survey showed that in the last year, an average of 33% of Millennials who took the survey increased the time they spent on Facebook, whereas an average of 23.5% decreased their time on Facebook.

Instagram –
instagram users

Twitter – twitter users

Snapchat – snapchat users

#3: Millennials Prefer Indirect Sales Messages

youtube adds users

These days, the preferred formats are content marketing and influencer marketing.

the old “sell without selling” idea.

In your content marketing, give Millennials something for their time, attention, and (hopefully) loyalty. They’re more likely to trust your brand if you show a genuine interest in educating them with a how-to, for example.

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more on social media in this blog:
http://blog.stcloudstate.edu/ims?s=social+media

more on Millennials in this blog
http://blog.stcloudstate.edu/ims?s=millennials

latest in social media

In continuation of my last week IMS blog post
http://blog.stcloudstate.edu/ims/2017/01/21/latest-in-social-media/

Facebook Stories puts a Snapchat clone above the News Feed

latest in social media

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more on social media in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media

digital literacy for GLST 495

Digital Literacy for GLST 495

short link: http://bit.ly/glst495

Prof. Misha Blinnikov

  1. How do we search?
    1. Google and/vs. Google Scholar (more focused, peer reviewed, academic content)
    2. SCSU online dbases
    3. Academia.com and ResearchGate.com
    4. Digg http://digg.com/, Reddit https://www.reddit.com/ ,
      http://smallbusiness.chron.com/difference-between-digg-reddit-68203.html
      Quora https://www.quora.com/
    5. Interlibrary Loan ILL http://lrts.stcloudstate.edu/library/services/illrequest.asp
  2. Basic Research Resources
    1. Concept mapping (???)
      http://blog.stcloudstate.edu/ims/?s=concept+map
    2. Fast and easy bibliographic tools:
      http://blog.stcloudstate.edu/ims/2013/12/06/bibliographic-tools-fast-and-easy/
      Refworks: https://www.refworks.com/refworks2/default.aspx?r=authentication::init&groupcode=RWStCloudSU
      EasyBib: http://www.easybib.com/
      Zotero: https://www.zotero.org/
      Mendeley: https://www.mendeley.com/
    3. Setting up social networking to gather articles and other research information
      LinkedIn Groups
      Facebook Groups
      Pinterest Boards
  3. Social media and its importance for the topic research and the dissertation research:
    1. Web 2.0 tools: e.g. Diigo.com; Evernote.com
    2. Facebook, Twitter
    3. blog.stcloudstate.edu

fake news on Facebook

Sheryl Sandberg visits Germany to assure critics over fake news

Rhiannon Williams 12:40Tuesday January 17th 2017
https://inews.co.uk/essentials/news/technology/sheryl-sandberg-visits-germany-assure-critics-fake-news/

Sheryl Sandberg has visited German government officials in Germany in an effort to smooth relations after the country threatened to fine the social network for publishing fake news. Mrs Sandberg met with officials in Berlin at the weekend, when Facebook announced a partnership with German third-party fact-checking organization Correctiv in an effort to tackle the proliferation of fake news shared on its platform.

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more on fake news in this IMS blog
http://blog.stcloudstate.edu/ims?s=fake+news

why Tumblr

When Tumblr should be your choice?

Please have a short outline of literature and ideas, which can help you sellect the right social media platform for you:

Tumblr versus WordPress

blog: http://howtomakemyblog.com/tumblr-vs-wordpress/
also: http://howtomakemyblog.com/tumblr-vs-wordpress/
https://www.quora.com/What-is-the-difference-between-a-Wordpress-Tumblr-and-a-blog

Tumblr versus WordPress

Tumblr vs Facebook

http://smallbusiness.chron.com/better-tumblr-facebook-63080.html
https://www.quora.com/Whats-the-difference-between-Facebook-and-Tumblr

Tumblr versus Twitter

http://www.differencebetween.net/technology/internet/difference-between-twitter-and-tumblr/

Tubmlr vs Instagram

http://techin.oureverydaylife.com/better-tumblr-instagram-29706.html

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More on Tumblr on this IMS blog:
http://blog.stcloudstate.edu/ims?s=tumblr

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More on periscope in this IMS blog: http://blog.stcloudstate.edu/ims?s=periscope
More on 360 video in this IMS blog: http://blog.stcloudstate.edu/ims?s=360+video

academic institution website

IT #2: 5 ways your college website turns away students (continued)

http://www.ecampusnews.com/it-newsletter/2-college-website-students/

According to the KDG report, prospective students are not only used to reading short bits of information thanks to social media, but many incoming freshman read at a 7th grade level.

“This means your college website must be at the 7th grade level, especially the sections used to attract prospects and to guide them through the application process. No, we’re not kidding,

1. Reading like the New York Times.

2. Requiring Form Fills.

prospective students are often fatigued by long forms that they must complete in order to get the information they need and will quickly leave the website. “Not only will a live chat feature save students time, it can also save your admissions office time answering questions from prospects and applicants

3. Not Understanding What’s Important.

a delicate balance between static and antiquated, and being too interactive. “Don’t get so caught up in the design that there’s a disconnect between what your institution is and marketing gimmicks. You also don’t want super technical, information-filled pages.”

4. Using Fake Images.

images of students posed for the camera won’t do, either. They want to see students, like them, doing the things students do on campus—with exceptions, of course…Candid images, combined with some documentary-style photos from important events on campus, will go a long way toward creating a website that invites visitors to look deeper.
looked at sites like Airbnb.

5. Using Clichéd Statements about Passé Issues

They may read at a 7th grade level, but that doesn’t mean they can’t recognize a cliché.

boasting about unique accomplishments with current relevance for students in a down-to-earth way, such as mentioning a good acceptance rate or a special program for those with learning disabilities. Positive statistics about campus crime rates, successful career counseling efforts or facts about innovative STEM programs are also good talking points.

For more information on the KDG report and blog synopsis, click here.

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more on university web pages in this IMS blog
http://blog.stcloudstate.edu/ims/2016/03/22/university-web-page/

twitter search

Twitter starts showing search results by relevance, not reverse chronological order

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more about Twitter in this IMS blog

http://blog.stcloudstate.edu/ims?s=twitter

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