Archive of ‘social media’ category

Sky News conspiracy theories

https://www.theguardian.com/australia-news/2021/feb/24/sky-news-australia-is-tapping-into-the-global-conspiracy-set-and-its-paying-off

Jones uses segments from Sky News Australia in his program, particularly those from Sky’s Outsiders program, as “evidence” from mainstream media organisations to support his conspiracy theories.

The bite-sized videos carry advertising – and Sky shares the revenue with platforms like YouTube.

Last November, tech journalist Cam Wilson revealed in Business Insider that Sky News Australia had successfully built a Fox News-like online operation in Australia that dwarfs its terrestrial audience numbers. On YouTube, their videos have been viewed more than 500m times, more than any other Australian media organisation.

Wilson also reported that Sky’s Facebook posts had more total interactions in October than the ABC News, SBS News, 7News Australia, 9 News and 10 News First pages, and more shares than all of them combined.

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more on conspiracy theories in this IMS blog
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Facebook Google Australia


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more on Facebook in this IMS blog
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more on GOogle in this IMS blog
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Cancel Culture

https://www.npr.org/2021/02/10/965815679/is-cancel-culture-the-future-of-the-gop

Six or seven years ago, the idea of “canceling” someone was largely used among younger people online, particularly on Black Twitter, as Vox’s Aja Romano has explained.

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big tech break up

https://www.washingtonpost.com/technology/2021/02/12/amazon-facebook-google-maryland-tax/

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more on social media break up in this IMS blog
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social media managers

How companies are failing social media managers—and wasting crucial talent

Facebook and Twitter are still the most frequently managed company channels. “The top five social media channels managed include Facebook (81%), Twitter (77%), LinkedIn (67%), Instagram (66%), and YouTube (51%),” according to the report.

(Just 6% are managing TikTok channels despite the platform’s meteoric rise.)

The primary role of social media managers is to create content. Forty-one percent of respondents said their primary role as a social media manager was to create content, while 20% said their main goal was to improve brand awareness and reputation.

It’s a female-dominated field. Seventy-nine percent of the 379 respondents are women.

Engagement and replies are the top metric for evaluating performance, but many have no clear objectives. According to the report, 45% of social media managers are evaluated on their engagement and replies, followed by progress toward goals (36%) and follower counts (33%).

Thirty percent said their social media performance was not evaluated at all.

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more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media

Antitrust Bill Big Tech

On Thursday, Senator Amy Klobuchar from Minnesota, along with four other Democratic Senators, unveiled a major change to antitrust law that would dramatically affect the biggest tech companies. The biggest change is that the law would shift the burden of proof when considering whether an acquisition or merger is anticompetitive.

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