Technology Use Among Teachers Strong and Growing
By David Nagel 11/17/16
The study, conducted by adaptive learning provider Front Row Education, found that 75 percent of teachers use technology with students on a daily basis and that a bit more than half have a 1-to-1 ratio of devices to students in their classrooms (up 10 points from last year’s survey). That increase in student devices is helping to drive an increase in the use of technology, with about 60 percent of teachers surveyed saying they expect to increase the use of technology in the 2016–2017 school year.
60 percent of teachers have access to Chromebooks, up 15 percent from last year; 64 percent have access to iPads, down 5 percent from last year. iPads tend to be the tool of choice in lower grades (75 percent in K–2), while Chromebooks dominate the middle school years (66 percent). Interestingly,
more on technology use among teachers in this IMS blog:
The best Android Wear smartwatch
Every Android Wear watch currently on sale detailed so you can pick the right model
More on wearables in this IMS blog:
Research: Social media has negative impact on academic performance
By Denny Carter, Managing Editor
April 17th, 2013
study released by researchers at The Miriam Hospital’s Centers for Behavioral and Preventive Medicine
shows a link between social media use and poor academic performance
My note: weak arguments by the managing editor
- first: link to the Hospital Center, but not to the study; difficult to check the facts, which are discussed in the editorial.
- title talks about “social media,” but it is not about social media, it is about texting. danah boyd and Eszter Hargittai are apparently not household names in the house of the managing editor
- then the author jumps from one issue to another: mindfulness or contemplative computing, but h/she has no clue about these issues also.
the research, which claims that social media (which is not social media, but more like BYOD + texting) has a negative impact on academic performance is no different the research that shows very positive impact of learning with social media. It is NOT about social media, it is about how it is used (methodology).
More on contemplative computing in this IMS blog
Also on the connection of mobile devices and sleep:
Join Mario Callegaro, Senior Survey Research Scientist at Google UK, and one of own survey research scientists, Sarah Cho, on February 24 at 10 am PT / 1 pm ET for our webinar, Market research surveys gone mobile: Optimizing for better results.
Senior Survey Research Scientist
Quantitative Marketing Team, Google UK
Survey Research Scientist
.My notes from the Webinar.
Surveys uncover the WHY. Big Data,
why mobile matters. tablet and smart phone penetration: around 60-80% in Europe. According to Pew In the US, 68% smartphone and 45% tablet
faster reaction but longer questionnaire completion time on smartphones = device effects
survey design device vs. survey take device – mismatch. When there is a mismatch, questions are asked.
5 strategies to handle mobile phone respondents: 1. do nothing
surveym0nkey: do all surveys have to be mobile optimized? no, so make sure you think about the context in which you are sending out
2. discourage the use of mobile phones for answering 3. optimize the web questionnaire for mobile browsers 4. mobile app
design considerations for multiple devices surveys. two “actors”: survey designer and survey platform
confounds when interpreting findings across devices: use homogeneous population (e.g students)
difference between mouse vs fingers as input devices
what about tablets: as long as flash is not used, tablet is very much the same as laptop/desktop. phablets (iPhone growth of the screen)
mobile survey design tips (Sarah)
multiple choice: ok to use, but keep wording short, format response vertically instead of horizontally.
open-ended q type: hard to type (but no word on voice recognition???)
multimedia: images, clarity, video, avoid (bandwidth constrains), use Youtube, so every device can play it, versus Flash, Java Script etc
testing and length: as usual
URL: as short as possible. consider QR code
growth of survey taking on mobile devices
Google just shut down all the social media accounts for Glass
The social media team behind Glass made one final posting on Google+ — pointing to a place where problems can be reported — and shut down the Twitter account.
The Google Glass name is being phased out and replaced by Glass: Enterprise Edition. Google has recently been letting more partners try Glass, according to the report, as it aims to drum up interest in its product.
Follow the history of GG through our IMS blog entries:
Content May Be King, But Branded Video Content Rules Marketing Tactics
According to a study by Cisco:
- The number of mobile-connected devices exceeded the world’s population in 2014 and by 2019 there will be nearly 1.5 mobile devices per capita
- By 2019, more than half of all devices connected to the mobile network will be “smart” devices.
- Mobile video viewing was responsible for 55% of total mobile data traffic in 2014 and 72% of the world’s mobile data traffic will be video by 2019.
Pizza Hut’s “Danger of Self Sticks PSA” which has been viewed nearly 4 million times on YouTube as well as Vooza’s “Startup Class” video
- Start with the audience. Figure out who you’re trying to reach with your content and then reverse engineer from there. For example, we like going after Apple because Apple fans are so insane about their products.
- Expect to roll out a lot of content consistently over time. It takes a while to build up an audience.
- Get an email list going–it’s still the best way to reach fans.
- Answer this question: “Why would people want to share this?” Because if people don’t share it organically, it probably won’t go far. For example, designers love sharing this CEO video with each other because they can all relate to the know-it-all CEO who thinks he/she knows best how to design a logo.
- The more heavy-handed you are with the sales pitch, the less likely people are to share it. Let the funny lead the way whenever possible.
- Don’t be so fearful to push people’s buttons. Have some edge. Make fun of people. HBO is great because there are no advertisers who say, “Don’t say that.”
- Find your intersection. What’s the thing that you can make that no one else can? That’s your island. For Vooza, it’s funny plus tech.
- Make it findable. Think about how people search for things online and get into that stream with the right headlines, keywords, etc.
Tablet Shipments Drop 7 Percent in Second Quarter of 2015 with Apple Posting Largest Decline
Apple saw the largest decline
“Longer life cycles, increased competition from other categories such as larger smartphones, combined with the fact that end users can install the latest operating systems on their older tablets has stifled the initial enthusiasm for these devices in the consumer market,”