Three Easy Steps to Recording Better Videos on Your Phone or Tablet
Frequently Overlooked Useful YouTube Features – A PDF Handout
Student’s relationship with technology is complex. They recognize its value but still need guidance when it comes to better using it for academics.
|Educause’s ECAR Study, 2013|
|IMS faculty would be happy to meet with you or your group at your convenience.
Please request using this Google Form: http://scsu.mn/1OjBMf9 or
by email: email@example.com | firstname.lastname@example.org
How you can reach us:
Services we provide:
Procedures, Projects, and Programs: Florida State University’s Digital Studio Tutor Handbook
Content May Be King, But Branded Video Content Rules Marketing Tactics
According to a study by Cisco:
- The number of mobile-connected devices exceeded the world’s population in 2014 and by 2019 there will be nearly 1.5 mobile devices per capita
- By 2019, more than half of all devices connected to the mobile network will be “smart” devices.
- Mobile video viewing was responsible for 55% of total mobile data traffic in 2014 and 72% of the world’s mobile data traffic will be video by 2019.
- Start with the audience. Figure out who you’re trying to reach with your content and then reverse engineer from there. For example, we like going after Apple because Apple fans are so insane about their products.
- Expect to roll out a lot of content consistently over time. It takes a while to build up an audience.
- Get an email list going–it’s still the best way to reach fans.
- Answer this question: “Why would people want to share this?” Because if people don’t share it organically, it probably won’t go far. For example, designers love sharing this CEO video with each other because they can all relate to the know-it-all CEO who thinks he/she knows best how to design a logo.
- The more heavy-handed you are with the sales pitch, the less likely people are to share it. Let the funny lead the way whenever possible.
- Don’t be so fearful to push people’s buttons. Have some edge. Make fun of people. HBO is great because there are no advertisers who say, “Don’t say that.”
- Find your intersection. What’s the thing that you can make that no one else can? That’s your island. For Vooza, it’s funny plus tech.
- Make it findable. Think about how people search for things online and get into that stream with the right headlines, keywords, etc.
Video Storytelling in Social Media Marketing
#1: Post Stories From Your Customers
#2: Create a Fictional Series
#3: Tell Personal Stories
#4: Shoot Documentary-Style Video
#5: Interview Guests
#6: Take Viewers Behind the Scenes
#7: Create Animated Stories
#8: Show Viewers How to Do Something
Other Stories to Tell With Video
There are a lot of interesting ways to integrate storytelling into your social videos. In addition to those featured above, here are some other stories that are well suited for video:
- Create a single video or a series of videos to highlight humorous situations related to your business or industry.
- If your company’s beginnings would make an interesting story, have the founder tell that story on video.
- Are your employees involved in interesting activities or challenges? Consider featuring those stories in your social videos.
- Tell a fictional but realistic story on video to educate viewers about your industry.
- Find a way to combine reality TV–style video with something relevant to your audience.
Seven Steps for Creating Videos In Your Classroom
On page 76 of Invent To Learn Stager and Martinez write, “The movie can be done without a storyboard or script, the 3D object may not be the most precisely planned out, but the point is to create something that can be shared and talked about.”
Academy of distinguished teachers, Innovation
University of Minnesota, McNamara Alumni Center – Twin Cities Campus. April 8, 2015
flipping disruption into Design
there are two type of universities: the ones that are in control of change and the ones, which are pressed to change.
what kind of education is needed at this moment of history.
Assumptions: 5-10 years will be for a first time outcompeted in terms of delivering information and degrees. What is that the university can do distinctively well that WWW cannot do: mentored learning and the arc of learning (beyond collection of granular separate learning)
book: The New Division of Labor. http://www.amazon.com/The-New-Division-Labor-Computers/dp/0691124027
External forces of potential disruption: 1. MOOCs, nearly free education, 2. skilled-based learning (Codeacademy, Udacity), 3. data analytic 4. public pressure on access, metrics of impact.
Gartner group (http://www.gartner.com/technology/home.jsp) hype cycle : overvalued in a short term and undervalued in a long term. MOOC is excellent example.
NMC: competing models of education.
learning analytics. adaptive learning, intelligent tutoring etc. Open Learning Initative. http://oli.cmu.edu/
In the 19th century, railroads companies which were in the business of railroad companies went under; the ones which were in the business of transportation survived. Parallel, universities, which are in the business of delivering information will die out; the ones, which will survive must look to a very different picture.
The Value of Assessing Outcomes of Teaching Methodologies to guide instructional design
Upping your Game – Best Practices in Using Game-Based Learning
Implementing Game Dynamics in Moodle
Engaging Students through Video Integration
Using Flipgrid Video Commentary to Share Student Learning
Enhancing learning with online narrated presentations using VoiceThread
Essential Technology & Tools for Flipping Your Classroom
Improving Delivery of Technical Course Content through Incremental Use of Classroom “Flipping”
Flipping our classrooms: Faculty from UMD’s Flipped Classroom Community of Practice sharing their experiences.
The Pros and Cons of Flipping the Classroom
Using Google Forms for Student Group Evaluations
The University Libraries Partnership for Affordable Content – Enhance Student Learning and Save Them Money!
Using Classroom Debates as an Interactive Learning Tool in a Course on Companion Animal Ethical Issues
Adapting the Harvard Case Method for Online Courses
Readiness Assessment for Online Courses
Applications to download: