Urgent: Today’s students need a digitally fluent college website-here’s how
A good school site should:
- Demonstrate its brand
- Be easy to navigate
- Show students a clear pathway to success
- Highlight the best qualities of the school
- Provide information visitors want to find
Pay close attention to your website’s analytics. Where are visitors going? How long are they staying? When do they leave? Are they finding where they want to go while they are there?
92 percent of Americans 18-29 years old own a smartphone. They will interact with your site from their phone. If it is frustrating, they will be frustrated with the school. The site needs a responsive design that will allow it to adapt to the size of any screen.
implement A/B testing to make sure the new design is improving on functionality and not just aesthetics. Also, make sure your website is ADA compliant.
more on academic web page design in this IMS blog
Report: Video Captions Benefit Virtually All Students
By Leila Meyer 11/02/16
The Oregon State University Ecampus Research Unit conducted the national study in collaboration with 3Play Media. The researchers surveyed 2,124 students across 15 public and private universities throughout the United States. Of all respondents, 19 percent reported hearing difficulties, and 37 reported vision difficulties. However, only 13 percent had registered with an office of disability services, and less than 12 percent reported they require academic accommodations.
The study revealed that students find closed captions and video transcripts helpful, whether the student is deaf or hard of hearing or not.
Key findings from the study:
- Almost 100 percent of survey respondents had at least one course — either face-to-face or online — that included some video content;
- 75 percent of students use captions as a learning aid in face-to-face and online classrooms;
- 98.6 percent of students who use captions say they are helpful;
- 71 percent of students without hearing difficulties use captions at least some of the time;
- Students reference video transcripts as a learning aid 85 percent of the time;
- 66 percent of English-as-a-second-language (ESL) students find captions extremely or very helpful;
- 61 percent of students with learning disabilities find captions helpful;
- More than one quarter of students were unsure about the availability of closed captions for video content in their course; and
- Almost one-in-five students were unsure about the availability of video transcripts for their course.
Further details about the study and a link to the full report can be found on 3Play Media’s site.