Posts Tagged ‘brand’

LinkedIn and Snapchat stories

LinkedIn launches its own Snapchat Stories. Here’s why it shouldn’t have

No app is safe from the Stories plague

 LinkedIn confirms to TechCrunch that it plans to build Stories for more sets of users, but first it’s launching “Student Voices” just for university students in the U.S. The feature appears atop the LinkedIn home screen and lets students post short videos to their Campus Playlist.

My note: Since 2012, I unsuccessfully tried to convince two library directors to approve similar video “channel” on the SCSU library web page with students’ testimonies and ability for students to comment / provide feedback regarding the issues raised in the videos. Can you guess the outcome of such proposal?
http://blog.stcloudstate.edu/ims/2018/11/03/video-skills-digital-literacy/

A LinkedIn spokesperson tells us the motive behind the feature is to get students sharing their academic experiences like internships, career fairs and class projects that they’d want to show off to recruiters as part of their personal brand.

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more on LinkedIn in this IMS blog
http://blog.stcloudstate.edu/ims?s=linkedin

social media for institutions

In this Business Insider video:

https://www.facebook.com/businessinsider/videos/10154001218189071/

Shark Tank‘ investor Robert Herjavec reveals the biggest mistakes small businesses make:

  • know your numbers. If you don’t know your accounting, problem
  • branding and marketing. Most people think branding is your logo. Branding is your whole package. Everything that your customer sees, feels, touches and interacts with.
  • success is in failure. if you cannot absorb failure, you will die

the difference between small business and academic institution, being that the library or the entire university, is that small business is reliant on itself; if it does not well, it perishes. The library and the university are reliant on external funds and can fester for a long time. But eventually it dies. In that sense, learning from the lessons for small business can help:

  • Branding is not mimicking someone else (another library[s)). It is not a superficial activity. It is not slapping pictures on social media. “Interact” is the key word. “Likes” in FB does not reflect complete interaction
  • know your numbers. Analytics is not about “likes” and “visits.” it deeper datamining, which can explain behavior and predict behavior
  • if success is failure, why safeguarding the social media in particular and the entire behavior of the library from “failure.” Isolating students or staff from acting with the excuse to safeguard from failure is practically isolating innovation.

building a brand with social media

Why Copyblogger Is Killing Its Facebook Page

http://www.copyblogger.com/bye-facebook/

Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work?

See, Copyblogger’s main focus is serving its audience. And if that audience wasn’t engaging on Facebook, then there was no real reason for us to pour energy into it. That’s energy we can put into other areas — ones you appreciate more.

We all might love Facebook for a wide variety of reasons, but that means jack if our audiences don’t interact with us on Facebook.