Posts Tagged ‘content marketing’

Instagram hashtags

Where Should You Use Instagram Hashtags – in the Post or Comments?

Nathan Mendenhall

Instagram has done some tweaking of their algorithm which is making competition for visibility on the platform much tougher. According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts.
a great study that analyzed the content performance of Instagram posts when the hashtags are placed in the post compared to when hashtags are placed in the comments.

Including hashtags in the post resulted in 9.84% more Likes and 29.4% more Reach. Placing the hashtags in the comments resulted in 19.3% more comments for some strange reason.

Placing hashtags in the Instagram post resulted in 18% better content performance metrics. While this might seem like a slim margin, you must consider the extra time and steps it would take to go back and remember to add hashtags into your posts’ comments.

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more on hashtags in this IMS blog
http://blog.stcloudstate.edu/ims?s=hashtag

more on Instagram hashtags in this IMS blog
http://blog.stcloudstate.edu/ims?s=instagram+hashtag

content marketing

7 Powerful Stats That’ll Make You Better at Content Marketing

http://www.socialmediatoday.com/content/7-powerful-stats-thatll-make-you-better-content-marketing-0

1. 82% of marketers who blog see positive ROI for their inbound marketing

2. 70% of consumers want to get to know a company through articles, rather than ads

3. Content costs 62% less than traditional marketing, and generates 3x as many leads

4. Visual content generates 94% more views than text based posts

5. By 2017, 87% of internet device sales will be smartphones and tablets

6. 69% of marketers cite a lack of time as the biggest challenge when creating content

7. An incredible 27,000,000 pieces of content are shared each day