https://www.edsurge.com/news/2022-04-25-facebook-makes-it-cheap-to-market-to-new-students-but-it-costs-colleges-dearly

complex campaigns that crossed the boundaries of social media, like Facebook, and our own channels, like university websites or institutional email.

Facebook celebrates its 18th birthday this year. Anxiety about its ethics has been around almost since its infancy, and privacy issues surfaced as early as 2007.

According to the 2022 Edelman Trust Barometer survey of more than 36,000 people in 28 countries, only 37 percent of respondents state that they trust social media as a source for general news and information.

The implications of this for colleges and universities are twofold. We’ve aligned ourselves with a partner that is in direct opposition to the values higher education claims to hold dear: truth, curiosity, democracy, critical thinking and debate.

The public perception of higher ed has been eroding over the last two decades. Which organizations we align with—both at the institutional and industry level—matters. Would you choose an advertising or branding agency with Facebook’s track record?