Posts Tagged ‘hashtag’

01
Dec
2016

drive more traffic

categories: social media

Drive Traffic With These 5 Killer Social Media Hacks

http://www.hypebot.com/hypebot/2016/12/drive-traffic-with-these-5-killer-social-media-hacks.html

  • Consistent Updates

Having specific days or times that you post content can help drive traffic, as well as giving potential customers something to look forward to.  If posts are always made on a certain day or at a certain time, then followers will get into the habit of checking your social media to see if anything new has appeared, creating a more dedicated base.

What days and times you chose depends on your audience?
http://blog.stcloudstate.edu/ims?s=time+social+media

Scheduling when to post doesn’t have to be particularly rigid, either, as you can post a few random updates between the normal to surprise and delight your watchers.

  • Take it one step further: Using missinglettr

https://missinglettr.com/
AUTOMATED SOCIAL MEDIA MARKETING FOR PROFESSIONAL BLOGGERS

something like Hootsuite

  • Link to Your Site

a “gateway” to the rest of your world

  • Master Hashtags

having a variety of random hashtags isn’t advisable, even if those tags are trending.  “Use a good hashtag to tie all of the pieces of your campaign together,

  • Make Your Own

create a short, easy-to-remember tag that sticks in people’s minds long after they log off.  Clever use of alliteration or wordplay are great ways to go about this.

  • Engage Your Followers

Showcasing the work of fans or followers automatically makes them more invested in talking about your product.

Promoting contests is a great way to go about this.

  • Offer Private Streams

Having private boards or groups where you can converse with your customers is one way to provide that relationship.

  • Make a Safe Space

Keeping watch over your social media to make sure everyone’s getting along can not only foster trust and appreciation for your company, but also make others more likely to visit your page and be honest with you.

  • Hide the Trolls

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more on social media in this blog:
http://blog.stcloudstate.edu/ims?s=social+media

24
Aug
2016

Snapchat vs. Instagram

categories: Instagram

Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content

By August 23, 2016

http://www.socialmediaexaminer.com/snapchat-stories-vs-instagram-stories-which-is-best-for-your-content

#1: How Content Posts Differ

The purely episodic nature of Snapchat works to promote timely engagement and audience retention through consistent sharing of snaps.  By combining the longevity of your feed posts with the 24-hour duration of your story segments, you can generate urgency while providing consistent and engaging content for your Instagram followers.
Bottom line: Snapchat relies on 24-hour stories from users, providing content that is purely episodic and temporary to viewers. Instagram content can be delivered episodically through stories or more permanently through the feed.

#2: How Filters Compare

Snapchat Geofilters for Location-Based Snaps

When you want a customized geofilter to reflect an event or location, Snapchat geofilters will frame your image or video snaps with branding and themes. While large organizations often sponsor geofilters on a bigger scale (think the Olympics or national holidays), Snapchat also lets you create and use your own geofilter.

Snapchat Face-Mapping and Motion Filters for Creative Snaps

Instagram Filters for Various Coloring Effects

Bottom line: Instagram story filters are limited to overall color, contrast, and lighting adjustments. Snapchat filters provide more options for customization, motion, and branding from the filters themselves.

#3: How Hashtags Work

At present, you can use hashtags in your Instagram and Snapchat stories to indicate segment topics or commentary. However, the hashtags don’t provide any functionality for users. In other words, users can’t tap a hashtag to search for that term within the app.

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more on Snapchat in this IMS blog

http://blog.stcloudstate.edu/ims?s=snapchat

more on Instagram in this IMS blog

http://blog.stcloudstate.edu/ims?s=instagram

13
Jul
2014

3 Things You Didn’t Know You Can Do on Pinterest

categories: pinterest, social media

3 Things You Didn’t Know You Can Do on Pinterest

http://www.socialmediatoday.com/node/231631

Tag People in Comments

Pinterest may not be the most popular when it comes to direct communication between consumers and brands, but it is still worth your time to respond to and engage with your audience. When responding to a comment or commenting on a Pin yourself, Pinterest allows you to tag a user (as long as you’re following them). Of course this feature is not new or unique, but on Pinterest it’s not as commonly used.

Use Hashtags for Exclusivity

Pinterest does not support hashtags the way it once did, which means they are still clickable, but search results will include other pins. Those pins will have the same words in their description, link address or file name. To make the most of hashtags on Pinterest, the best approach would be to make one that is unique. Whether it’s for a campaign or exclusive promotion, Pinterest hashtags are best for exclusivity – if you’re more interested in SEO, keywords are the way to go.

Pinterest Source Tool

With Pinterest’s Source Tool, you can easily see what people are pinning from your website and from your competitor’s (or any website for that matter). All you have to do is type in http://www.pinterest.com/source/WEBSITE _DOMAIN_HERE and a list of pins will show up. This tool can help provide some basic insight into popular products and (my note) information