Are LinkedIn Groups Worth the Trouble? 17 Tips for Success
Use LinkedIn Groups not only as a way to distribute content, but also as a way to listen to our audience.
Any LinkedIn user can create a group in a matter of minutes. But it is crucial to lay a solid foundation to help ensure the group’s success. Some things to consider:
- Develop a mission statement that distinctly outlines why the group exists to give a clear vision to both potential members and your brand.
- Use targeted keywords in its title and to identify its category so the group can be found in organic search rankings.
- Create clear guidelines and rules.
More on LinkedIn in this blog: