Posts Tagged ‘marketing’

social media and community opinion

Ijcsis, J. of C. S., Suryani, M., Ghani, J., & Suryani, M. (2016). IMPACT OF SOCIAL MEDIA ON CLOSED COMMUNITY BY CONSIDERING OPINION MINING. International Journal of Computer Science and Information Security, 14(11), 944–954. Last retrieved Feburary 6, 2017 from https://www.academia.edu/30936284/IMPACT_OF_SOCIAL_MEDIA_ON_CLOSED_COMMUNITY_BY_CONSIDERING_OPINION_MINING
Mining social media has its potential to extract actionable patterns that can be beneficial for business, users, and consumers. Opinion mining from social media can be a faster and less expensive alternative to traditional survey and polling, on which many sustainability researches are based.
Crowd Capital Theory.
ex-post facto design
my opinion:
format-wise – poorly written. No proofreading by the authors, but also by the peer-previewers.
Academic English does not recognize “get” and “put.” Sometimes, the ideas are not presented clearly. In-text citations need work: e.g. p. 946 “Andrews in 2012 said that may researchers indicate that the info…”; instead of “According to Andrews (2012), numerous researchers indicate the possibility of social network information to be used as a tool for spying.”  Similarly, on page 947: ” (Saxton et al., 2012)” must be “Saxton et al., (2012)”
Verbs are missing: e.g. p. 946 “A case study on effect of social networking sites in emergency departments for patient care.”
p. 953 “in all these study” – adjective / subject disagreement.
content-wise, the article also presents ad-hod information, rather then clearly structured and delinted conclusions: e.g., on page p. 947, the authors announce as the goal of this study ” to investigate the role of “social networks” in creating a positive or negative impact on the social, behavioral and educational aspics of our community.”
None of the three links to the surveys are functional:e.g.,https://docs.google.com/forms/d/1yzVo2SL85iqr7CVRGDZ1bUGKzZPQOo4bBD42 CI9f9e8/viewform?c=0&w=1&usp=mail_form_link

++++++++++++++++
more on social media in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media

SocioInt2015

http://socioint15.org

SOCIO-INT15- 2nd INTERNATIONAL CONFERENCE ON EDUCATION SOCIAL SCIENCES AND HUMANITIES will be held in Istanbul (Turkey), on the 8th, 9th and 10th of June 2015 is an interdisciplinary international conference that invites academics, independent scholars and researchers from around the world to meet and exchange the latest ideas and discuss issues concerning all fields of Education, Social Sciences and Humanities.

Socioint15_Accepted_Abstracts1

SOCIO-INT15 provides the ideal opportunity to bring together professors, researchers and high education students of different disciplines, discuss new issues, and discover the most recent developments, new trends and researches in education, social sciences and humanities.

Academics making efforts in education, subfields of which might include higher education, early childhood education, adult education, special education, e-learning, language education, etc. are highly welcomed. People without papers can also participate in this conference as audience so long as they find it interesting and meaningful.

Due to the nature of the conference with its focus on innovative ideas and developments, papers also related to all areas of social sciences including communication, accounting, finance, economics, management, business, marketing, education, sociology, psychology, political science, law and other areas of social sciences; also all areas of humanities including anthropology, archaelogy, architecture, art, ethics, folklore studies, history, language studies, literature, methodological studies, music, philosophy, poetry and theater are invited for the international conference.

Submitted papers will be subject to peer review and evaluated based on originality and clarity of exposition.

Social Media improvements

Facebook Media Publishing Tools: This Week in Social Media

http://www.socialmediaexaminer.com/facebook-media-publishing-tools-news

Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools allow you “to target posts, remove posts that are no longer relevant and identify popular links that you haven’t shared.”

Facebook Makes Improvements to Insights: These include improvements “to Domain Insights to show how pages and social plugins drive traffic to websites.”

Facebook Updates Search: Now it’s “easier to find the posts that have been shared with you.”

Facebook Brings Trending to Mobile: Now “making it easy for people to explore stories from different sources.”

Twitter Introduces Tailored Audiences From Mobile Apps: “A new way for advertisers to create targetable audience segments based on mobile app actions such as an install, purchase or sign-up.”

SlideShare Releases Analytics to all Users: As a SlideShare user, you can get “deeper insight into the effectiveness of your content through the release of SlideShare Analytics.”

Google Updates Hangouts App for Android: To “make it easier to express yourself, and have more fun along the way.”

YouTube Adds New Feature to Help When Choosing a Track: “You can search the YouTube Audio Library to determine how using a particular track in your video will affect it on YouTube; specifically if it will stay live on YouTube or if any restrictions apply.”

Tumblr Introduces New Explore Button: “It’s kind of like search, but for when you can’t think of anything.”

Google+ Supports a Number of Ways to Express Gender Identity: “Now, the gender field on your profile will contain four entries, ‘Male,’ ‘Female,’ ‘Decline to state’ and ‘Custom.’”

Facebook Revamps Slingshot: “A simpler, cleaner, more fun Slingshot.”

Foursquare Unveils the All-New Foursquare for Windows Desktop/Tablet: “It’s got an all-new look and feel to help lead you to places you’ll love.”

Here are some interesting studies to note:

The Top 14 Social Media Metrics Tracked by Marketers

40% of Facebook Accounts That Represent Fortune 100 Brands Are Unauthorized

PlayBuzz Tops Publishers on Facebook in Shares for November

Here’s a cool social media tool worth checking out:

Workflow: “Your personal automation tool, enabling you to drag and drop any combination of actions to create powerful workflows.”

 

Metrics for Social Media Marketing

Metrics to Improve Your Social Media Marketing

http://www.socialmediaexaminer.com/metrics-improve-social-media-marketing/

optimize for sharing, click-throughs, signups or even just visits.

arketing strategy is the editorial calendar,” explains Ben Harper in his article, How to Use Data to Improve Your Content Marketing Strategy

ROI

related articles in this blog:

http://blog.stcloudstate.edu/ims/2014/11/02/roi-of-social-media/