The Endgame for LinkedIn Is Coming
Jack of all trades. LinkedIn had — and still has — multiple branded apps: Job Search, SlideShare, Learning, Recruiter, Sales Navigator and something call ‘Elevate”
Bad at integration and scaling. LinkedIn acquired many companies to introduce various services, but wasn’t so good at making them work.
Ads were expensive and user-unfriendly. Natalie Halimi, a marketer with 10 years of experience, wrote about LinkedIn ads back in July 2014. She used the headers “high CPC, poor dashboard, poor analysis” and concluded “ LinkedIn need to reassess their pricing strategy to provide better ROI for advertisers”.
Overvalued, full stop. Just before the plunge, LinkedIn shares were trading at 50x forward earnings. Twitter was at 30x, Facebook 34x and Google 21x. It was one of the most expensive stocks in tech.
When Microsoft introduced Office 365, it was to battle Google’s G Suite which appealed to smaller businesses with its cheaper pricing and cloud-based subscription model.
It is succeeding. According to a 2018 Bitglass survey, Office 365’s global market share has gone up to 56.3% from 7.7% in just four years. G Suite has stayed at about 25% since 2016.
LinkedIn’s employees were actually using G suite — the whole bag: Gmail, Calendar, Drive, Hangouts, Docs, Sheets… — before the Microsoft acquisition.
more on LinkedIn in this IMS blog
Creating Accessible Presentations
This webinar for all 2018 LITA Forum presenters was a conversation about creating accessible presentations! Our speaker, Carli Spina, presented and offered guidance on accessibility and design. She explained how to design presentation materials that are accessible, including providing demonstrations of the accessibility features of popular presentation softwares, and how to ensure that your presentation is accessible for all of your audience members.
Carli Spina is an Associate Professor and the Head of Research & Instructional Services at the Fashion Institute of Technology. She holds a J.D. from the University of Chicago Law School, an MLIS from Simmons GSLIS, and an M.Ed. from the Harvard Graduate School of Education. She has extensive experience working, writing, and presenting on topics related to accessibility and Universal Design and has served as a coordinator for services to patrons with disabilities. She was the inaugural chair of LITA’s Diversity and Inclusion Committee and has also served as the leader of the ASCLA Library Services to People with Visual or Physical Disabilities that Prevent Them from Reading Standard Print Interest Group. She regularly teaches courses, workshops, and webinars on topics related to accessibility, Universal Design and technology. You can contact her on Twitter where she is @CarliSpina.
Kelly Hermann, VP, Accessibility Strategy, U of Phoenix
Accessibility: Fact or Fiction
PowerPoint available in the Canvas course:
- The vendor told me the product was ADA compliant so I don’t need to worry about this one.
There is not such think as ADA compliant when it comes up to educational technology or online environment
- Every piece of content I want to share with students has to be accessible or I can’t use it.
I should develop my content first and then worry about accessibility.
My institution just bought (insert whatever accessibility tool’s name
here). We’re all set and I don’t have to worry about accessibility anymore.
Access is an institutional responsibility and everyone has a role to play in removing barriers.
Chat messages from the presentation:
Office 2016 and O365 have accessibility checkers for Word, PPT, Excel
Vendors for automatic video transcription: Panopo
Accessing Higher Ground, Accessible Media, Web and Technology Conference
November 12-16, 2018, Westin Westminster, Colorado and Virtual Conference 2018
Virtual Conference 2018