How SMS is a Disrupter to Social Media
Email and Social media as we know it will die out. I’m not saying this year or in 5 years, but they will. I honestly think you are going to see Tablets in office spaces more and hybrid mobile devices take over at work.
The Interface of SMS is well, shiny and nice and not so annoying like a binary like Facebook feed, plain Jane like Twitter feed or hyper pseudo-useful like a LinkedIn one. Visual social channels like Pinterest and Instagram have more to offer, a better interface, UX and actual social utility.
- SMS produces engagement 6-8 times higher than Email
- 98% of text messages are read
- Only 22% of Email are read
- And 12% of Facebook feed posts
By 2016, it’s estimate apps like these below have been used to send 2x as many messages as traditional text messaging form person to person.
A – Category
- Snapchat – 3.9/5
- WeChat = 4.3/5
- WhatsApp = 4.4/5
- Viber – 4.3/5
- Kik – 4.3/5