#2: New Platform Features Spur Millennial Adoption
Facebook – An RBC Capital Markets social media survey showed that in the last year, an average of 33% of Millennials who took the survey increased the time they spent on Facebook, whereas an average of 23.5% decreased their time on Facebook.
In your content marketing, give Millennials something for their time, attention, and (hopefully) loyalty. They’re more likely to trust your brand if you show a genuine interest in educating them with a how-to, for example.
While Facebook has tried to push other copycats of Snapchat, they’ve typically lived in separate apps like Poke and Slingshot, or as features buried behind the News Feed, like its revamped camera. But now it will be impossible to use Facebook without being exposed to Facebook Stories.
The purely episodic nature of Snapchat works to promote timely engagement and audience retention through consistent sharing of snaps. By combining the longevity of your feed posts with the 24-hour duration of your story segments, you can generate urgency while providing consistent and engaging content for your Instagram followers. Bottom line: Snapchat relies on 24-hour stories from users, providing content that is purely episodic and temporary to viewers. Instagram content can be delivered episodically through stories or more permanently through the feed.
#2: How Filters Compare
Snapchat Geofilters for Location-Based Snaps
When you want a customized geofilter to reflect an event or location, Snapchat geofilters will frame your image or video snaps with branding and themes. While large organizations often sponsor geofilters on a bigger scale (think the Olympics or national holidays), Snapchat also lets you create and use your own geofilter.
Snapchat Face-Mapping and Motion Filters for Creative Snaps
Instagram Filters for Various Coloring Effects
Bottom line: Instagram story filters are limited to overall color, contrast, and lighting adjustments. Snapchat filters provide more options for customization, motion, and branding from the filters themselves.
#3: How Hashtags Work
At present, you can use hashtags in your Instagram and Snapchat stories to indicate segment topics or commentary. However, the hashtags don’t provide any functionality for users. In other words, users can’t tap a hashtag to search for that term within the app.
Beyond social media, there is also a clear disconnect between how college admins reach out to their students and what students actually pay attention to. While the average college admin, like most adults, is used to reading and sending emails, students are quickly moving away from using email in their daily lives and getting them to check it regularly is painful.
A fantastic New York Times article in the fall examined college student use of technology and the results were fascinating.
While some faculty members are hesitant to contact students on whichever social media platform is in vogue, others have explored texting as an alternative to email.
The paper, which is being presented at next month’s Information and Telecommunications Education and Research Association conference, also recommends colleges should consider using texting and social media platforms to reach students. However, the findings still suggest email can be an effective method of communication.
How Millennials use and control social media, Published
Social Media Usage Trends Among Higher Education Faculty ;
The Roll app will help you make sure your images are the best they can be. The Roll analyzes your photos, rates them on a zero to 100 scale, and adds keywords for easy search (much like Google Photos).
The Roll has more features than I have time to write about it here. Just do yourself a favor and check it out. Your visual content will thank you.
Tuurnt is a social media app and platform following in the ephemeral footsteps of Snapchat. Giving users 24 hours to respond to photos and videos, Tuurnt turns regular visual posts into social events where participation and contribution from both known contacts and public users is encouraged.
Yubl’s success can be attributed to not only the highly detailed interface, but the three main areas of the user experience. “Private” is for one-on-one or invite-only group, ‘Public’ is an open forum across the entire social network (including brands and celebrities), and ‘Explore’ is for searching and finding other users such as brands and celebrities.
my note: the alternative for VoIP is growing – next to Skype, Google hangouts, FB Messenger to mention only view, not Google and Snapchat are elbowing their way… Free options for education. It will be difficult to standardize; who will provide a platform, which will allow to pole students what of all those choices they want to use for education?
Google just announced a new service called Fiber Phone — here’s how it works
If you’ve used Google Voice, Google’s app that provides select phone services, then many of Fiber Phone’s features will be familiar to you. You’ll get cheap international-calling options and be able to choose your own phone number, and your voicemails will be transcribed and texted to you. It also includes spam filtering and a “do not disturb” function.
Fiber Phone will be available only as a $10-per-month add-on
My note: the US News and World Report is behind times on its reporting, unless this article has been held for a while by their editor: teenagers moved from Snapchat as quickly as they moved away from Facebook to Twitter and from Twitter to Snapchat. The generation, which is running US News and World Report is way too slow to notice the nomadic social media moves of the Millennials.
The cited case from Nebraska, Katelyn Gilroy, a library media specialist, who is using Snapchat or school purposes, can undoubtedly have a niche in education, enticing students to learn about their library, reading, etc.
However, it is questionable to present the media specialist’s case from Nebraska as a blank statement; a case, which can be adopted nationwide. Ms. Pannoni fails to mention that since 15 years ago, when instant messaging was the “snapchat” of the times, U.S. students consider these applications their “virtual mall,” where they like to hang out, but are not keen to consider them for educational purposes. In the same fashion, U.S. students are somehow unique in considering Facebook, later Twitter, then Snapchat and now Kik, Yammer, Celly, or Elgg a domain reserved for their private, extracurricular activities.
More about use of social media in education in this IMS blog: