Beyond social media, there is also a clear disconnect between how college admins reach out to their students and what students actually pay attention to. While the average college admin, like most adults, is used to reading and sending emails, students are quickly moving away from using email in their daily lives and getting them to check it regularly is painful.
A fantastic New York Times article in the fall examined college student use of technology and the results were fascinating.
While some faculty members are hesitant to contact students on whichever social media platform is in vogue, others have explored texting as an alternative to email.
The paper, which is being presented at next month’s Information and Telecommunications Education and Research Association conference, also recommends colleges should consider using texting and social media platforms to reach students. However, the findings still suggest email can be an effective method of communication.
How Millennials use and control social media, Published
Social Media Usage Trends Among Higher Education Faculty ;
The Roll app will help you make sure your images are the best they can be. The Roll analyzes your photos, rates them on a zero to 100 scale, and adds keywords for easy search (much like Google Photos).
The Roll has more features than I have time to write about it here. Just do yourself a favor and check it out. Your visual content will thank you.
Tuurnt is a social media app and platform following in the ephemeral footsteps of Snapchat. Giving users 24 hours to respond to photos and videos, Tuurnt turns regular visual posts into social events where participation and contribution from both known contacts and public users is encouraged.
Yubl’s success can be attributed to not only the highly detailed interface, but the three main areas of the user experience. “Private” is for one-on-one or invite-only group, ‘Public’ is an open forum across the entire social network (including brands and celebrities), and ‘Explore’ is for searching and finding other users such as brands and celebrities.
my note: the alternative for VoIP is growing – next to Skype, Google hangouts, FB Messenger to mention only view, not Google and Snapchat are elbowing their way… Free options for education. It will be difficult to standardize; who will provide a platform, which will allow to pole students what of all those choices they want to use for education?
Google just announced a new service called Fiber Phone — here’s how it works
If you’ve used Google Voice, Google’s app that provides select phone services, then many of Fiber Phone’s features will be familiar to you. You’ll get cheap international-calling options and be able to choose your own phone number, and your voicemails will be transcribed and texted to you. It also includes spam filtering and a “do not disturb” function.
Fiber Phone will be available only as a $10-per-month add-on
My note: the US News and World Report is behind times on its reporting, unless this article has been held for a while by their editor: teenagers moved from Snapchat as quickly as they moved away from Facebook to Twitter and from Twitter to Snapchat. The generation, which is running US News and World Report is way too slow to notice the nomadic social media moves of the Millennials.
The cited case from Nebraska, Katelyn Gilroy, a library media specialist, who is using Snapchat or school purposes, can undoubtedly have a niche in education, enticing students to learn about their library, reading, etc.
However, it is questionable to present the media specialist’s case from Nebraska as a blank statement; a case, which can be adopted nationwide. Ms. Pannoni fails to mention that since 15 years ago, when instant messaging was the “snapchat” of the times, U.S. students consider these applications their “virtual mall,” where they like to hang out, but are not keen to consider them for educational purposes. In the same fashion, U.S. students are somehow unique in considering Facebook, later Twitter, then Snapchat and now Kik, Yammer, Celly, or Elgg a domain reserved for their private, extracurricular activities.
More about use of social media in education in this IMS blog:
The author erroneously focuses on Snapchat as a service and university administration, monitoring and censorship; it is a basic issue of education. Educating the Millennials and Gen Z about privacy, netiquette and digital humanity.
Education is about letting students explore, fail, learn from their failure and improve. #FinlandPhenomenon
Still trying to understand the academy’s apparent obsession with monitoring and controlling/influencing every possible aspect of student and faculty behavior, on and off campus. Sometimes I can’t decide if it’s kind of a Stalinist control thing, a guy in the back of a windowless van thing, or some kind of extension of a juvenile obsession with everyone’s behavior but your own. That someone complains does not automatically suggest that someone must “do something,” particularly when “doing something” is often prohibited by law to begin with (in the case of administrators and the university).
“According to research by Sumpto…as much as 77 percent of college students use Snapchat every day.
37 percent of the study respondents cited “creativity” as their main use of the app. “Keeping in touch” and “easier than texting” were reasons for 27 percent and 23 percent, respectively.”
Reasons young adults ages 18-26 use snapchat:
“I like sharing weird things I see when I’m out…When you get ugly selfies from someone, that’s how you know you’re good friends.”
“I only ever use it for funny pictures or to show what I’m doing to my friends, but I have people that use it as a replacement for texting.”
“Snapchat is the ultimate social media tool — users want to share their lives to anyone they choose to elicit possible feedback, but without the necessity of it being stored…Snapchat provides an easier answer to Facebook’s ‘What are you doing right now?’ I use it personally to stay in touch with friends and show people what I’m doing.”
Colleges are also starting to get on the bandwagon — Snapchat launched Our Campus Story in October 2014 to four schools.
Of the three platforms, Snapchat is the one marketers may have the most difficult time getting a grip on. The tools are intended to produce clips that are less polished than creatives are used to and the platform isn’t designed for reach.
Vine is the newest of the three platforms, though many learned of it before Snapchat gained more mainstream attention last year. Vine videos are often whimsical and some even seem effortless, but the most popular users may spend hours or even days creating memorable stop motion videos.
Many of the world’s top brands are now on Instagram and for good reason. The social network has more than 200 million users, integrates well with its parent company Facebook and lends itself more to the types of professional photographs and 15-second video spots that marketers are accustomed to.
Facebook: awkward family dinner party we can’t really leave Tweeter: a lot of us simply do notunderstand the point of Twitter. There is always a core group at every school that uses it very religiously to tweet and another group that uses it to simply watch or retweet, but besides that many don’t use it. Tumblr: is where you are your true self and surround yourself (through who you follow) with people who have similar interests. It’s often seen as a “judgment-free zone” where, due to the lack of identity on the site, you can really be who you want to be. Instagram:“Everything about the application makes it less commercialized and more focused on the content, meaning more teens are inclined to visit it. Twitter:“To be honest, a lot of us simply do not understand the point of Twitter.” Snapchat:“Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there. Tumblr:“Tumblr is where you are your true self and surround yourself (through who you follow) with people who have similar interests. Yik Yak: People reference Yaks all the time with each other or send screenshots
LinkedIn — We have to get it, so we got it. Many wait until college to get this (as they probably should, it isn’t for this demographic anyways).
Pinterest—It’s mainly female-dominated and is for those who have an artsy/hipster focus. Not too many people talk about it.
Kik—It’s a messaging application that is mainly used for messaging people on Twitter I guess? I don’t know anyone who uses it. The only time I ever hear this application is for the joke, “Aye you got Kik?”, normally seen as someone trying to “spit game” to attract a partner. It’s really difficult for me to describe it here but it isn’t super relevant.
WhatsApp—You download it when you go abroad, you use it there for a bit before going back to iMessage and Facebook Messenger, then you delete it.
GroupMe—Byfarthe most used group messaging application in college.
opportunity to build a sense of community between the library and its users
the variability of skills across library staff for using social media effectively, striking the right tone between professional and personal, coordinating activities across the institution to avoid duplication
maintaining visibility for the library brand and copyright issues relating to hosting library resources on social media sites
Policies and management:
Librarians are divided on the benefits of introducing formalized social media policies and plans. About a third of libraries responding to the Taylor & Francis survey had a policy in place, but over 40% had no plans to introduce one
Some believe that representing the library as a professional function with a
consistent tone is the priority, while others believe that a more human approach is important, with individual staff free to bring their own ideas and personalities to social media activities.
Effectiveness and assessment:
difficult to prove return on effort and that the time required to do this was a major barrier to more comprehensive analysis of impact
framework for evaluation, so it is likely that assessment against commonly agreed metrics will become an increasingly important part of social media activity within the library in the near future
Current Social Media Practices:
In a study from the mid 2000s (Cantrell and Havens1 ), most library directors in the US when questioned about social media said they did not think that libraries had a role in social networking
A more recent study from 2012 (Kai-Wah Chu and Du4) shows how use of social media by the library has now become mainstream. In this survey of libraries in Asia, North America and Europe, 71% were found to be using social media tools with a further 13% saying they planned to use them
Advantages of using social media
n Financially the costs of using social media are perceived to be low;
n It requires little training;
n It promotes library services and disseminates news quickly, delivering this information more directly to library users;
n It increases engagement and interactions with library users;
n It helps gather feedback to enhance user services;
n The promotion of library holdings via social media can help increase usage of content;
n It enhances communication both within the library and with other departments;
n It can be used for outreach activities through onward sharing, well beyond the institution itself, helping build connections and reputation more broadly
Social Media Objectives: graph on page 8 of the PDF document:
A To promote events
B To promote library services
C To promote resources/collections at the library
D To update on library refurbishments
E To promote new acquisitions
F To promote library guides, exhibition guides
G To connect with new students joining the university
H To engage with the academic community
I To connect with the wider community beyond the university e.g. the town in which the institution is based
J To connect with distance learners
K As a customer services tool- complaints, suggestions, enquiries, feedback
L To highlight subject specific information
M To connect with potential students
N As a teaching tool to promote information literacy, technology and writing tips (not library based)
O To promote courses
P As a research tool to locate official documents and studies
From UK-based focus group: “The library is a programme, not just a building.”
Channel preferences: Graph on page 10 of the PDF document
SOCIAL MEDIA USES Table on p 13 of the PDF document
Twitter n Distribute library news and information
n Provide customer service
n Build connections with researchers
n Build connections with other librarians and institutions
Facebook n Distribute library news and information
n More social and less formal than Twitter – share photographs and run competitions
n Arrange events including tracking RSVPs and sending event updates
n Engagement with students
Pinterest n Promote general library collections, digital and archive special collections and information literacy
n Set up of online repositories for students to pin researched references as part of
collaborative group work
n Display book titles to save time browsing and promote new titles
n Provide an arena for students and course leaders to pin reviewed and recommended reading
for a particular topic
n Develop communities with other online libraries
YouTube n Streaming film collections
n Instructional ‘how to’ videos teaching information literacy skills and how to use library
services and resources
There are also a number of other social media products that are being used by librarians that reflect regional
preferences and the need for the specific functions offered by niche applications.
Collection usage and discovery: Graph on p. 15
Teaching and learning
From US-based librarian interview: “The trend in education now is to create environments that foster collaborative learning. Faculty have ditched textbooks and course management systems in exchange for a Facebook page for their class, or a wiki, or a blog. These online environments are fun; students already know how to use them and are more motivated to comment, discuss and share in these environments than a dry CMS.”
Social media policies and management, p. 18
73% of respondents stating that they believed more roles dedicated to social media would appear in the library in the future.
Effectiveness of social media
From UK focus group: “We keep track of something particularly successful, then we redo the campaign 6 months later.”
From US focus group: “We have very few interactions with anyone on our Twitter feed.”
“Twitter is definitely the best platform, because we hashtag all of our posts with the keyword
of the publication, and so for the academic audience, once they click it’s going to pull up all
of the similar publications under that topic.
Promoting library social media channels
From UK focus group:
“We retweet each other to encourage new followers.” My note: Suggested by me regarding SCSU_Library for Twitter and Pinterest and SCSUTechinstruct but “considered” (in local lingo, slow death of the idea)