What’s Your Social Brand?
By Aneesa Davenport Apr 3, 2018
What is social branding?
Social branding is the way you present yourself online. All of us have a digital footprint and a digital shadow—being cognizant of what these are helps you curate what kind of persona your potential employer sees when they Google you, look you up on LinkedIn, or find you on Twitter. Social branding is when you make a decision about what you want these results to be and what parts of your experience you want to highlight.
more on social branding in this IMS blog