How Students and Schools Use Snapchat

College students love snapchat!

It’s personal, creative, quick, fun, and free.

snapchat

 “According to research by Sumpto…as much as 77 percent of college students use Snapchat every day.

37 percent of the study respondents cited “creativity” as their main use of the app. “Keeping in touch” and “easier than texting” were reasons for 27 percent and 23 percent, respectively.”

Reasons young adults ages 18-26 use snapchat:

  • “I like sharing weird things I see when I’m out…When you get ugly selfies from someone, that’s how you know you’re good friends.”
  • “I only ever use it for funny pictures or to show what I’m doing to my friends, but I have people that use it as a replacement for texting.”
  • “Snapchat is the ultimate social media tool — users want to share their lives to anyone they choose to elicit possible feedback, but without the necessity of it being stored…Snapchat provides an easier answer to Facebook’s ‘What are you doing right now?’ I use it personally to stay in touch with friends and show people what I’m doing.”

Colleges are also starting to get on the bandwagon — Snapchat launched Our Campus Story in October 2014 to four schools.

How Colleges are using snapchat:

  • Orientation: (Tennessee Wesleyan College)  “Where’s Wesley” scavenger hunt
  • Updates: (Tennessee Wesleyan College) Sharing updates about events and activities on campus
  • Recruiting: (Eastern Washington University and the University of Kansas) communicating with young athletes interested in joining their teams

Read more:

http://www.businessinsider.com/why-millennials-use-snapchat-2015-2
http://sproutsocial.com/insights/how-to-use-snapchat-for-colleges/

NPR Marketplace: Snapchat, a $19 Billion Company?

http://www.briansolis.com/2015/02/npr-marketplace-snapchat-19-billion-company/

More IMS blog entries on Snapchat and its use in education:

http://blog.stcloudstate.edu/ims/?s=snapchat

Peer-reviewed and popular literature:

Robbins, S. P., & Singer, J. B. (2014). From the editor—The medium is the message: Integrating social media and social work education. Journal Of Social Work Education, 50(3), 387-390.

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dpsyh%26AN%3d2014-30405-001%26site%3deds-live%26scope%3dsite

Waxman, O. B. (2014). Snapchat Grows Up: How College Officials Are Using the App. Time.Com, 1.

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d95378280%26site%3deds-live%26scope%3dsite

JO, M. (2014, March 22). Teacher sees value in online connection. Dominion Post, The. p. A2.

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dpwh%26AN%3dTDP140322A002182985320-BB%26site%3deds-live%26scope%3dsite

Couros, G. (n.d.). Snapchat and Education. Retrieved from http://georgecouros.ca/blog/archives/4866
Manjaji, R. (2014, June 4). Six Snapchat Experiments to Engage Students. Retrieved February 23, 2015, from http://www.educationpost.com.hk/resources/education/140604-insight-six-snapchat-experiments-to-engage-students
Wiederman, K. (2014, May 2). Snapchat: The Newest Higher Ed Communication Tool | Merge. Retrieved from http://www.mergeagency.com/digital-marketing/snapchat-newest-higher-ed-communication-tool
Privacy and security:

Stretton, T., & Aaron, L. (2015). Feature: The dangers in our trail of digital breadcrumbs. Computer Fraud & Security, 201513-15. doi:10.1016/S1361-3723(15)70006-0

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedselp%26AN%3dS1361372315700060%26site%3deds-live%26scope%3dsite

YOUNG, D. (2014). NOW YOU SEE IT, NOW YOU DON’T… OR DO YOU?: SNAPCHAT’S DECEPTIVE PROMOTION OF VANISHING MESSAGES VIOLATES FEDERAL TRADE COMMISSION REGULATIONS. Journal Of Information Technology & Privacy Law, 30(4), 827.
http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedo%26AN%3d97348107%26site%3deds-live%26scope%3dsite

Ekman, U. (2015). Complexity of the ephemeral – snap video chats. Empedocles: European Journal For The Philosophy Of Communication, 5(1/2), 97-101. doi:10.1386/ejpc.5.1-2.97_1

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dufh%26AN%3d100749050%26site%3deds-live%26scope%3dsite

Flandez, R., & Wallace, N. (2014). Nonprofits Must Guard Against Imposters. Chronicle Of Philanthropy, (09),

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedsgao%26AN%3dedsgcl.364441272%26site%3deds-live%26scope%3dsite

O’Neil, M. (2014). Oh, Snap! A Q&A With DoSomething.org’s Snapchat Strategists. Chronicle Of Philanthropy, (01),

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedsgao%26AN%3dedsgcl.389494463%26site%3deds-live%26scope%3dsite

MESSITT, M. (2014). Cyberbullying Happens in Code. Break It. Education Digest, 79(9), 51.

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3df5h%26AN%3d95752898%26site%3deds-live%26scope%3dsite

Academic Libraries and Social Media – bibliography

  1. Zohoorian-Fooladi, N., & Abrizah, A. A. (2014). Academic librarians and their social media presence: a story of motivations and deterrents. Information Development30(2), 159-171.
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dllf%26AN%3d95801671%26site%3deds-live%26scope%3dsite
    Librarians also believed that social media tools are suitable not only to communicate with users but also
    to facilitate the interaction of librarians with each other by creating librarian groups.
    Librarians also believed that social media tools are suitable not only to communicate with users but also
    to facilitate the interaction of librarians with each other by creating librarian groups. (p. 169)
  2. Collins, G., & Quan-Haase, A. (2014). Are Social Media Ubiquitous in Academic Libraries? A Longitudinal Study of Adoption and Usage Patterns. Journal Of Web Librarianship8(1), 48-68. doi:10.1080/19322909.2014.873663

    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3drzh%26AN%3d2012514657%26site%3deds-live%26scope%3dsite

  3. Reynolds, L. M., Smith, S. E., & D’Silva, M. U. (2013). The Search for Elusive Social Media Data: An Evolving Librarian-Faculty Collaboration. Journal Of Academic Librarianship39(5), 378-384. doi:10.1016/j.acalib.2013.02.007
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3daph%26AN%3d91105305%26site%3deds-live%26scope%3dsite
  4. Chawner, B., & Oliver, G. (2013). A survey of New Zealand academic reference librarians: Current and future skills and competencies. Australian Academic & Research Libraries44(1), 29-39. doi:10.1080/00048623.2013.773865
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3daph%26AN%3d94604489%26site%3deds-live%26scope%3dsite
  5. Lilburn, J. (2012). Commercial Social Media and the Erosion of the Commons: Implications for Academic Libraries. Portal: Libraries And The Academy12(2), 139-153.
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3deric%26AN%3dEJ975615%26site%3deds-live%26scope%3dsite
    The general consensus emerging to date is that the Web 2.0 applications now widely used in academic libraries have given librarians new tools for interacting with users, promoting services, publicizing events and teaching information literacy skills. We are, by now, well versed in the language of Web 2.0. The 2.0 tools – wikis, blogs, microblogs, social networking sites, social bookmarking sites, video or photo sharing sites, to name just a few – are said to be open, user-centered, and to increase user engagement, interaction, collaboration, and participation. Web 2.0 is said to “empower creativity, to democratize media production, and to celebrate the individual while also relishing the power of collaboration and social networks.”4 All of this is in contrast with what is now viewed as the static, less interactive, less empowering pre-Web 2.0 online environment. (p. 140)
    Taking into account the social, political, economic, and ethical issues associated with Web 2.0, other scholars raise questions about the generally accepted understanding of the benefits of Web 2.0. p. 141
  6. The decision to integrate commercial social media into existing library services seems almost inevitable, if not compulsory. Yet, research that considers the short- and long-term implications of this decision remains lacking. As discussed in the sections above, where and how institutions choose to establish a social media presence is significant. It confers meaning. Likewise, the absence of a presence can also confer meaning, and future p. 149
  7. Nicholas, D., Watkinson, A., Rowlands, I., & Jubb, M. (2011). Social Media, Academic Research and the Role of University Libraries. Journal Of Academic Librarianship37(5), 373-375. doi:10.1016/j.acalib.2011.06.023
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedselc%26AN%3dedselc.2-52.0-80052271818%26site%3deds-live%26scope%3dsite
  8. BROWN, K., LASTRES, S., & MURRAY, J. (2013). Social Media Strategies and Your Library. Information Outlook,17(2), 22-24.
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d89594021%26site%3deds-live%26scope%3dsite
    Establishing an open leadership relationship with these stakeholders necessitates practicing five rules of open leadership: (1) respecting the power that your patrons and employees have in their relationship with you and others, (2) sharing content constantly to assist in building trust, (3) nurturing curiosity and humility in yourself as well as in others, (4) holding openness accountable, and (5) forgiving the failures of others and yourself. The budding relationships that will flourish as a result of applying these rules will reward each party involved.
    Whether you intend it or not, your organization’s leaders are part of your audience. As a result, you must know your organization’s policies and practices (in addition to its people) if you hope to succeed with social media. My note: so, if one defines a very narrow[sided] policy, then the entire social media enterprise is….
    Third, be a leader and a follower. My note: not a Web 1.0 – type of control freak, where content must come ONLY from you and be vetoed by you
    !
    All library staff have their own login accounts and are expected to contribute to and review
  9. Dority Baker, M. L. (2013). Using Buttons to Better Manage Online Presence: How One Academic Institution Harnessed the Power of Flair. Journal Of Web Librarianship7(3), 322-332. doi:10.1080/19322909.2013.789333
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dlxh%26AN%3d90169755%26site%3deds-live%26scope%3dsite
    his project was a partnership between the Law College Communications Department, Law College Administration, and the Law Library, involving law faculty, staff, and librarians.
  10. Van Wyk, J. (2009). Engaging academia through Library 2.0 tools : a case study : Education Library, University of Pretoria.
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedsoai%26AN%3dedsoai.805419868%26site%3deds-live%26scope%3dsite
  11. Paul, J., Baker, H. M., & Cochran, J. (2012). Effect of online social networking on student academic performance.Computers In Human Behavior28(6), 2117-2127. doi:10.1016/j.chb.2012.06.016
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d79561025%26site%3deds-live%26scope%3dsite
    #SocialMedia and  students place a higher value on the technologies their instructors use effectively in the classroom. a negative impact of social media usage on academic performance. rather CONSERVATIVE conclusions.
    Students should be made aware of the detrimental impact of online social networking on their potential academic performance. In addition to recommending changes in social networking related behavior based on our study results, findings with regard to relationships between academic performance and factors such as academic competence, time management skills, attention span, etc., suggest the need for academic institutions and faculty to put adequate emphasis on improving the student’s ability to manage time efficiently and to develop better study strategies. This could be achieved via workshops and seminars that familiarize and train students to use new and intuitive tools such as online calendars, reminders, etc. For example, online calendars are accessible in many devices and can be setup to send a text message or email reminder of events or due dates. There are also online applications that can help students organize assignments and task on a day-to-day basis. Further, such workshops could be a requirement of admission to academic programs. In the light of our results on relationship between attention span and academic performance, instructors could use mandatory policies disallowing use of phones and computers unless required for course purposes. My note: I completely disagree with the this decision: it can be argued that instructors must make their content delivery more engaging and thus, electronic devices will not be used for distraction
  12. MANGAN, K. (2012). Social Networks for Academics Proliferate, Despite Some Doubts. Chronicle Of Higher Education58(35), A20.
    http://eds.b.ebscohost.com/eds/detail?vid=5&sid=bbba2c7a-28a6-4d56-8926-d21572248ded%40sessionmgr114&hid=115&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=f5h&AN=75230216
    Academia.edu
    While Mendeley’s users tend to have scientific backgrounds, Zotero offers similar technical tools for researchers in other disciplines, including many in the humanities. The free system helps researchers collect, organize, share, and cite research sources.
    “After six years of running Zotero, it’s not clear that there is a whole lot of social value to academic social networks,” says Sean Takats, the site’s director, who is an assistant professor of history at George Mason University. “Everyone uses Twitter, which is an easy way to pop up on other people’s radar screens without having to formally join a network.
  13. Beech, M. (2014). Key Issue – How to share and discuss your research successfully online. Insights: The UKSG Journal27(1), 92-95. doi:10.1629/2048-7754.142
    http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dlxh%26AN%3d94772771%26site%3deds-live%26scope%3dsite
    the dissemination of academic research over the internet and presents five tenets to engage the audience online. It comments on targeting an audience for the research and suggests the online social networks Twitter,LinkedIn, and ResearchGate as venues. It talks about the need to relate work with the target audience and examines the use of storytelling and blogs. It mentions engaging in online discussions and talks about open access research

Social Media. Crisis Management: What to Do When Your Business Makes a Public Mistake

Crisis Management: What to Do When Your Business Makes a Public Mistake

http://www.socialmediaexaminer.com/crisis-management-with-gini-dietrich/

respond within 24 hours when a crisis happens. Don’t ever let it go all day.

When it happens outside of work hours, make sure you respond within the next work day. Let people know that you are aware of the situation and you’ll get back to them once you have investigated the matter.

On weekends, you need to have someone monitoring your social media channels, and they need to be aware of whom to contact when a crisis arises.

If it’s a case of one blogger who has written something bad, but other people aren’t aware of it, then you need to approach the blogger privately. You’ll hear what you need to look out for in this situation and how to handle it.

When you do have a crisis on your hands, you should always remain honest throughout the communication and make the effort to keep people up to date with what’s happening. People are pretty understanding when you continue to keep them in the loop.

NOWHERE IS STATED THAT ONE HAS TO ABSTAIN OR KEEP THE CONSTITUENCY (e.g., students) AWAY FROM PARTICIPATING.

8 Simple Ways to Get Great Media Exposure

8 Simple Ways to Get Great Media Exposure

http://www.inc.com/larry-kim/8-content-promotion-tactics-for-great-media-exposure.html

1. Build Your Media Network
2. Leverage Twitter for Pitching
3. Get in Front of Industry Influencers
4. Optimize Your Visual Assets
5. Plan a Series
6. Syndicate Your Blog Content
7. Target International Press
8. Don’t Forget Traditional Media

 

12 Types of Blog Posts to Drive More Traffic to Your Blog

12 Types of Blog Posts to Drive More Traffic to Your Blog

http://www.socialmediaexaminer.com/12-types-of-blog-posts/

#1: How-to’s and Tutorials

#2: Lists

#3: Resources or Link Lists

#4: Cheat Sheets, Checklists and To-do’s

#5: Reviews

#6: Controversial Posts

#7: Infographics

#8: Podcast Show Notes

#9: Videos

#10: Interviews

#11: Guest Posts

#12: Blog Series

Technology-orientation week: Social Media

March 24-28 – Social Media week

SCSU Technology is present on Instagram and Pinterest

In addtion to this blog (https://blog.stcloudstate.edu/ims)

and Twitter: @scsutechinstruc

please follow us and let us follow you regrading relevant information in the world of educational technology:

Pinterest
http://www.pinterest.com/scsutechnology/

Instagram:
http://instagram.com/scsutechinstruct

YouTube
http://www.youtube.com/channel/UC_UMIE5r6YB8KzTF5nZJFyA

Google +
https://plus.google.com/u/0/115966710162153290760/