Join Mario Callegaro, Senior Survey Research Scientist at Google UK, and one of own survey research scientists, Sarah Cho, on February 24 at 10 am PT / 1 pm ET for our webinar, Market research surveys gone mobile: Optimizing for better results.
Senior Survey Research Scientist
Quantitative Marketing Team, Google UK
Survey Research Scientist
.My notes from the Webinar.
Surveys uncover the WHY. Big Data,
why mobile matters. tablet and smart phone penetration: around 60-80% in Europe. According to Pew In the US, 68% smartphone and 45% tablet
faster reaction but longer questionnaire completion time on smartphones = device effects
survey design device vs. survey take device – mismatch. When there is a mismatch, questions are asked.
5 strategies to handle mobile phone respondents: 1. do nothing
surveym0nkey: do all surveys have to be mobile optimized? no, so make sure you think about the context in which you are sending out
2. discourage the use of mobile phones for answering 3. optimize the web questionnaire for mobile browsers 4. mobile app
design considerations for multiple devices surveys. two “actors”: survey designer and survey platform
confounds when interpreting findings across devices: use homogeneous population (e.g students)
difference between mouse vs fingers as input devices
what about tablets: as long as flash is not used, tablet is very much the same as laptop/desktop. phablets (iPhone growth of the screen)
mobile survey design tips (Sarah)
multiple choice: ok to use, but keep wording short, format response vertically instead of horizontally.
open-ended q type: hard to type (but no word on voice recognition???)
multimedia: images, clarity, video, avoid (bandwidth constrains), use Youtube, so every device can play it, versus Flash, Java Script etc
SCSU faculty asked for help with Kahoot.it Great tool. Especially the reward system, which most likely might engage students in the learning process. However, Kahoot is very “synchronous.” It assumes that the faculty is in a synchronous environment (F2F or online). At least the free version.
1- Kwiqpoll (my note: seems out of business)
This is a simple poll making tool. It does not require any registration. Just visit the homepage and start creating you poll right away. You have the choice to provide multiple choice answers. You will also be provided with a generated URL to use when sharing your polls.
This is another great simple poll tool. It is very easy to use and resembles Kwiqpoll in that it does not call for any sign up. Just head over to its main page and start working on your poll. You can add as many answers as you want to your poll. Again , you can embed your polls in your blog, wiki or website
3- Urtak (my note: dead – server not found message)
This tool allows users to create polls using yes or no multiple questions.
4- Vorbeo (my note: seems out of business)
This is another free and simple to use poll tool. Teachers can use it to create their own polls and customize them the way they want by adding colours, adjusting width and many more before sharing them on their blogs or websites.
This is another popular polling service that allows users to create free polls and surveys containing up to ten questions.
Micropoll allows users to instantly create a poll using a set of questions and answers then one email address. It also provides embed codes to share polls online.
This is a simple free service for creating instant polls. It lets users specify an expiry date for their polls and also opt for email notification to be notified each time there is an answer to the poll.
This is another easy and simple poll creating tool. It basically allows users to create their own surveys or online invitations. It does not require any registration.
When it comes to productivity with your social media marketing, I’ve found that there are a handful of areas that are worth investigating, improving, and experimenting.
With Twibble, you can set up any RSS feed you want to publish automatically to your Twitter feed
Gumroad can sell a digital product, a subscription, or even a preorder, and your Gumroad sales page can be easily shared to Twitter and Facebook or embedded on your website (an SSL certificate is required for embedding).
Q: The students had to write 3 learning goals in D2L self-assessment that they had for the semester, so they typed those in, and then clicked “send” or “complete” or whatever, and their response just went into the ether? There has to be a way to retrieve the information. Any ideas?
The info is gone. It doesn’t get collected anywhere, that’s not the nature of the tool. You wanted a survey.
Self-Assessment is used rather to temporarily collect information for the student her/him-self and review; if the instructor needs to get hold of that info, the instructor must consider survey
Example for a good use of self-assessment:
math70-feedbacktest – Preview
After you set up the following equation so that it could be solved by using the Quadratic Formula, in this case with polynomial terms on the left-hand side, what are the values of a, b, and c?