Of the three platforms, Snapchat is the one marketers may have the most difficult time getting a grip on. The tools are intended to produce clips that are less polished than creatives are used to and the platform isn’t designed for reach.
Vine is the newest of the three platforms, though many learned of it before Snapchat gained more mainstream attention last year. Vine videos are often whimsical and some even seem effortless, but the most popular users may spend hours or even days creating memorable stop motion videos.
Many of the world’s top brands are now on Instagram and for good reason. The social network has more than 200 million users, integrates well with its parent company Facebook and lends itself more to the types of professional photographs and 15-second video spots that marketers are accustomed to.
Do you want to create videos without having costly equipment?
#1: Choose Your Channel
Instagram allows you to post videos 3 to 15 seconds in length.
Vine lets you publish videos up to 6 seconds long.
YouTube offers the ability to upload almost any video regardless of length or quality.
#2: Choose a Video Style
stop motion, time-lapse and standard video
#3: Shoot a Stop Motion Video With Vine
#4: Shoot a Time-Lapse Video With Hyperlapse
My note: Time-Lapse Video is available on the new “Camera” feature of iPAD and iTouch
#5: Shoot a Regular Video
#6: Edit Your Video
Emerging Social Networks
Learnist is a crowd-sourced collection of knowledge, with web, text and video content covering thousands of topics. Boards are curated by knowledge leaders, providing content from the people who know it best. Create your own expert knowledge boards on the Learnist website and browse with the iOS and Android apps. Learnist was launched in 2012.
Sulia is a subject-based social network to connect users with expert sources. Sulia seeks to help people to discover new sources and engage with their interests. If you’re an expert and would like to reach the audience Sulia has to offer, contact its staff, at firstname.lastname@example.org. Sulia also offers a Sulia Select program, which matches top experts with leading publishers and retailers.
Pheed is a free social multimedia platform, available on iOS, Android and via the web. Pheed users share voice-notes, music, photos, videos, text, and live broadcasts. Pheed channel holders can also monetize their content by charging a monthly subscription fee (between $1.99 and $34.99) or by charging for pay-per-view live broadcast events. Pheed launched with an iOS app in 2012 and an Android app in 2013.
Medium is a place where people share stories and ideas — a great place to generate expert content. Medium is designed to be collaborative, with tools to let readers offer feedback. Medium is also designed to help you find an audience, through a combination of algorithmic and editorial curation. Medium launched in 2012, and its iOS phone app launched in 2014.
Cyber Dust is a platform for temporary mobile messaging. Texts sent via Cyber Dust automatically disappear 24 seconds after being read. Users can blast messages and locations, and send disappearing promotional content, like stickers, animated GIFs, URLs and more. An alternative to Snapchat, Cyber Dust is the latest startup of maverick investor Mark Cuban, whose own legal woes motivated him to create the app.
ShareBloc is a Reddit-like link-sharing community for professionals to curate, distribute, and discuss business content. ShareBloc could also be a good resource for small businesses in the B2B sector. The site launched in 2013 as a peer-review platform for members to rate and review vendors. ShareBloc’s main obstacle will come from the competition it faces from heavyweight LinkedIn.
Thumb is a crowdsourcing platform to ask any question and quickly receive 50 to 100 responses. Easily filter by topic to get relevant responses and new content. Thumb is a resource for any small business looking for quick feedback on a new product or service. Originally launched in 2010 as a tool to give shopping feedback, Thumb has become a place to discover and give feedback on seemingly anything. The mobile app is available for Android and iOS.
Impossible is a network where people help each other out. People who need help post a request, which is shown to users most likely to fulfill it. Those with help to give can share time, skills and objects for free, as they build kindness profiles. While this network is geared toward altruism, it may be a good place for a business to put its product to work.
We Heart It is an image-based social network focused on inspiration, expression, and creativity. It’s a hipper version of Pinterest, aimed at “highly-engaged, tech-savvy, and consumption-focused millennials.” We Heart It has over 20 million monthly visitors to discover, collect, and share images on its mobile apps and website.
Chirp lets you send a message using sound — a chirp — to anyone running the app near you. Share photos, links, notes, and more, all from your built-in iPhone speaker. Chirp could be a powerful marketing tool for location-based businesses looking to entice passers-by. Chirp’s iOS app launched in 2012, and its Android app launched in 2013.
Mobli is a social application for sharing mobile photos and unlimited-length videos. It’s a feature-packed alternative to Instagram. Broadcast your live events, use photo and video filters update weekly, create looping videos, follow locations and hashtags, and more. In November of 2013, Mobil announced a capital raise of $60 million from billionaire Carlos Slim’s América Móvil.–
Vine is an application for creating and sharing six-second looping videos. Vine officially launched in 2013 (after Twitter purchased it in 2012) and quickly became the most-used video sharing application. Recently, Vine launched a new website with a variety of features to discover videos, such as channels, trending tags, and curated content. The change could deliver further gains for Vine, which according to GlobalWebIndex is used by a quarter of U.S. teens.
There is a movie about a middle-aged cook, his early-teen son, who TWEETs and VINEs and helps his dad’s career: http://www.imdb.com/title/tt2883512/
Good actors but weak plot and movie. My blog entry is not about the movie quality, but about the notion that social media is saving the main character’s career and helps him self-promote.
This Week in Social Media:
Vine becomes more complex/potent and gets in closer competition with YouTube, Twitter gets in a closer closer competition with Facebook, YouTube becomes more complex, Facebook is further pushing adds in our lives, LinkedIn gets closer with SlideShare
Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the ability to import existing videos on your phone and turn them into Vines.”
Twitter Updates Timeline Feed: “Additionally, when we identify a tweet, an account to follow or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see tweets from accounts you don’t follow.”
YouTube Updates App: “This YouTube app on TV will make it easier to find what you want through the Guide, and it brings you all the playlists, shelves and branding from channels.”
Facebook Updates Ad Policy: The change increases “the number of times people can see ads from a page in their news feed per day.”
LinkedIn Announces Rollout of Premium Features to All SlideShare Users: “Now, all users will have access to our most popular premium features that include detailed analytics, profile customization and additional upload options, like video and private uploads.”
The Vine blog is laying out the re-vamping of the app and new venues Vine is exploring:
Do you use Vine socially? How do you use it? Do you see application of Vine in education?
5 Creative Ways to Drive More Traffic to Your Blog Posts
Promote Your Article Across a “Wider” Variety of Platforms
Here are some examples of smaller networks:
- Quora.com—A question/answer-based website founded by two former Facebook employees. What makes Quora unique is that all content is created, edited and organized by its user community. The user base tends to be more business- and academic-oriented.
- Tumblr—A microblogging site that recently made headlines when Yahoo! acquired it. Its user base tends to be younger and more “hip,” making it the perfect platform to share edgier, niche-based content.
- Empire Avenue—Part social network, part social media marketing tool, Empire Avenue uses gamification to enable users to broadcast content across all of the other social networks. The primary members of EAv are small businesses, social media professionals and blogger
Grab Viewer Interest With Different Types of Media
promote your posts with images, audio and video.
#1: Use Dubbler to Give a Short Audio Introduction
#2: Create a 6-Second Preview of Your Post with Vine
#3: Create a SlideShare Overview of Your Post
#4: Pin Your Post to a Pinterest Group Board
#5: Instagram an Image From Your Post
Some 13-Year-Olds Tell Us Why They Think Facebook Stinks
Read more: http://www.businessinsider.com/why-tweens-and-teens-think-facebook-stinks-2013-11#ixzz2jcxYYSSr
now that he has a phone, he would rather check out other cooler options, like Snapchat, Vine, and Instagram.
words are less important than images and videos
“I wouldn’t de-activate,” Aidan said. “It’s still a way to connect, I just won’t check it often.”