https://www.npr.org/2020/09/22/915676948/can-circuit-breakers-stop-viral-rumors-on-facebook-twitter
Critics of Facebook and Twitter — and even some people inside the companies — say dramatic action is needed to counter the way the platforms supercharge false, and sometimes dangerous, claims.
On social media, it is easy for rumors to go viral, while efforts to fact check or correct those rumors often lag behind.
Part of the reason these claims spread so widely on Facebook, in particular, is that the world’s biggest social network rewards engagement. Posts that get lots of shares, comments and likes get shown to more people, quickly amplifying their reach.
Facebook is well aware of its power to make stories go viral. As the fire rumors proliferated, the company put warnings on some posts its fact checkers had found false and reduced their distribution.
But that wasn’t enough to quell the rumors.
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https://www.npr.org/2020/09/25/916782712/civil-rights-groups-say-if-facebook-wont-act-on-election-misinformation-they-wil
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more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media
https://www.theguardian.com/technology/2019/sep/02/chinese-face-swap-app-zao-triggers-privacy-fears-viral
Released on Friday, the Zao app went viral as Chinese users seized on the chance to see themselves act out scenes from well-known movies using deepfake technology, which has already prompted concerns elsewhere over potential misuse.
As of Monday afternoon it remained the top free download in China, according to the app market data provider App Annie.
Concerns over deepfakes have grown since the 2016 US election campaign, which saw wide use of online misinformation, according to US investigations.
In June, Facebook’s chief executive, Mark Zuckerberg, said the social network was struggling to find ways to deal with deepfake videos, saying they may constitute “a completely different category” of misinformation than anything faced before.
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more on deepfake in this IMS blog
https://blog.stcloudstate.edu/ims?s=deepfake
How Monopoly Man Won The Internet
http://www.npr.org/2017/10/06/555979792/how-monopoly-man-won-the-internet
http://time.com/money/4969855/monopoly-man-equifax-hearing/
http://nypost.com/2017/10/04/monopoly-man-crashes-ex-equifax-ceos-senate-hearing/
http://www.breitbart.com/big-government/2017/10/04/monopoly-man-photobombs-equifax-ceo-senate-hearing/
My note: Branding in social media times is a very specific act. Ingenuity is the keyword; even when repeating someone else. Copying someone else is copying someone’s brand and not contributing to your own.
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more on social media branding in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media+branding