Video Blogging: How to Create Consistent YouTube Content
vlog is simply a blog in video form. In a vlog, you can share anything you might do in a blog post, such as a tutorial or a story from your life.
Consistency is best for vlogging. If you post a vlog here and there, you won’t gain much traction.
the purpose of a vlog is to help people discover you. Videos that may be suitable for YouTube but that don’t help people discover you, such as a product commercial or an introduction to your company, don’t make great vlog posts. To be discovered, think of the users who are searching for a concern, a specialty, or the answer to a question. Think about what a potential customer or audience member might want to know, create a video about the topic, and upload it to YouTube.
What It Takes to Vlog
develop a strong message before you begin your video.
the camera is a vehicle delivering your message to people. When you talk to viewers the way you talk to another person, you do much better on camera.
ROI on Vlogging
the return on investment for vlogging, you need to focus on your goals. Don’t worry about vanity metrics such as followers, likes, and subscribers. Instead, measure what actually matters for your goals. For example, if your goal is to get clients, consider how many clients you need to acquire to make the hours you put into vlogging worthwhile.
goals and milestones are important for determining your ROI.
Consistency is another element for raising your channel’s profile on YouTube. If you post a video only here and there, you don’t consistently bring traffic and grow.
Examples of Great Vlogs
Gary Vaynerchuk, Casey Neistat,
more on vlogs in this IMS blog:
more on vodcasting in this IMS blog: