Howard, H. A. (2018). Academic Libraries on Social Media: Finding the Students and the Information They Want. Information Technology and Libraries
(1), 8–18. https://doi.org/10.6017/ital.v37i1.10160
In his book Tell Everyone: Why We Share and Why It Matters, Alfred Hermida states, “People are not hooked on YouTube, Twitter or Facebook but on each other. Tools and services come and go; what is constant is our human urge to share.”1 Libraries are places of connection, where people connect with information, technologies, ideas, and each other. As such, libraries look for ways to increase this connection through communication.
Academic libraries have been slow to accept social media as a venue for either promoting their services or academic purposes. A 2007 study of 126 academic librarians found that only 12 percent of those surveyed “identified academic potential or possible benefits” of Facebook while 54 percent saw absolutely no value in social media.2 However, the mission of academic libraries has shifted in the last decade from being a repository of knowledge to being a conduit for information literacy; new roles include being a catalyst for on-campus collaboration and a facilitator for scholarly publication within contemporary academic librarianship.3 Academic librarians have responded to this change, with many now believing that “social media, which empowers libraries to connect with and engage its diverse stakeholder groups, has a vital role to play in moving academic libraries beyond their traditional borders and helping them engage new stakeholder groups.”4
The project focused on three research questions:
1. What social media platforms are students using?
2. What social media platforms do students want the library to use?
3. What kind of content do students want from the library on each of these platforms?
survey using the web-based Qualtrics
The social media platforms included were Facebook, Flickr, G+, Instagram, LinkedIn, Pinterest, Qzone, Renren, Snapchat, Tumblr, Twitter, YouTube, and Yik Yak
The second survey also lasted for three weeks starting in mid-April of the spring 2017 semester. As a participation incentive, students who completed the initial survey and the second survey had an opportunity to enter a drawing for a $25 Visa gift card.
we intend to develop better communication channels, a clear social media presence, and a more cohesive message across the Purdue libraries. Under the direction of our new director of strategic communication, a social media committee was formed with representatives from each of the libraries to contribute content for social media. The committee will consider expanding the Purdue Libraries’ social media presence to communication channels where students have said they are and would like us to be.
Tips Toward a Safe and Positive Social Media Experience
By Stephen Spengler 06/01/17
Family Online Safety Institute recommends that parents engage in “7 Steps to Good Digital Parenting”
1. Talk with your children.
2. Educate yourself.
3. Use parental controls. Check the safety controls on all of the Android and Apple devices that your family uses. On the iPhone, you can tap SETTINGS > GENERAL> RESTRICTIONS and you can create a password that allows you enable/disable apps and phone functions. On Android devices, you can turn on Google Play Parental Controls by going into the Google Play Store settings
parental monitoring software such as NetNanny, PhoneSherriff, Norton Family Premier and Qustodio.
4. Friend and follow your children on social media. Whether it’s musical.ly, Instagram or Twitter, chances are that your children use some form of social media. If you have not already, then create an account and get on their friends list.
5. Explore, share and celebrate.
6. Be a good digital role model.
7. Set ground rules and apply sanctions. Just like chore charts or family job lists, consider using a family social media or internet safety contract. These contracts establish ground rules for when devices are to be used; what they should and should not be doing on them; and to establish sanctions based on breaches of the family contract. A simple internet search for “family internet contract” or “family technology contract” will produce a wealth of available ideas and resources to help you implement rules and sanctions revolving around your family’s technology use. A good example of a social media contract for children can be found at imom.com/printable/social-media-contract-for-kids/.
Managing Your Digital Footprint
Your digital footprint, according to dictionary.com, is “one’s unique set of digital activities, actions, and communications that leave a data trace on the internet or on a computer or other digital device and can identify the particular user or device.” Digital footprints can be either passive or active. The passive digital footprint is created without your consent and is driven by the sites and apps that you visit. The data from a passive digital footprint could reveal one’s internet history, IP address, location and is all stored in files on your device without you knowing it. An active digital footprint is more easily managed by the user. Data from an active digital footprint shows social media postings, information sharing, online purchases and activity usage.
- Search for yourself online
- Check privacy settings.
- Use strong passwords
- Update software.
- Maintain your device.
- Think before you post
Keep These Apps on Your Radar
- Afterschool (minimum age 17) – The Afterschool App was rejected twice from the major app stores due to complaints from parents and educators. It is a well-known app that promotes cyberbullying, sexting, pornography and is filled with references to drugs and alcohol.
- Blue Whale (minimum age 10) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. It is a suicide challenge app that attempts to prod children into killing themselves.
- BurnBook (minimum age 18) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. It is a completely anonymous app for posting text, photos, and audio that promote rumors about other people. It is a notorious for cyberbullying
- Calculator% (minimum age 4) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. This is one of hundreds of “secret” calculator apps. This app is designed to help students hide photos and videos that they do not want their parents to see. This app looks and functions like a calculator, but students enter a “.”, a 4-digit passcode, and then a “.” again.
- KIK (minimum age 17) – This is a communications app that allows anyone to be contacted by anyone and it 100 percent bypasses the device’s contacts list.
- Yik Yak (minimum age 18) – This app is a location-based (most commonly schools) bulletin board app. It works anonymously with anyone pretending to be anyone they want. Many schools across the country have encountered cyberbullying and cyberthreats originating from this app.
- StreetChat (minimum age 14) – StreetChat is a photo-sharing board for middle school, high school and college-age students. Members do not need to be a student in the actual school and can impersonate students in schools across the country. It promotes cyberbullying through anonymous posts and private messaging.
- ooVoo (minimum age 13) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. ooVoo is one of the largest video and messages app. Parents should be aware that ooVoo is used by predators to contact underage children. The app can allow users to video chat with up to twelve people at one time.
- Wishbone (girls) & Slingshot (boys) (minimum age 13) – Both are comparison apps that allow users to create polls, including ones that are not appropriate for children. Many of the users create polls to shame and cyberbully other children, plus there are inappropriate apps and videos that users are forced to watch via the app’s advertising engine.
Texas Teen May Be Victim in ‘Blue Whale Challenge’ That Encourages Suicide
Isaiah Gonzalez, 15, found hanging from his closet after an apparent suicide, as allegedly instructed by macabre online game
Nationally, the Associated Press reports that educators, law enforcement officers and parents have raised concerns about the challenge, though these two back-to-back deaths mark the first allegations in the United States about deaths directly linked to the online game. Internationally, suicides in Russia, Brazil, and half a dozen other countries have already been linked to the challenge.
more on social media in education in this IMS blog
Yik Yak Users Not So Anonymous After All
By Dian Schaffhauser 10/20/16
yakkers had add personal handles and profiles starting last August. users of mobile app Yik Yak face the ignominy of being truly discoverable. At least that’s what a research team at New York University’s Tandon School of Engineering suggests in a new paper.
“You Can Yak but You Can’t Hide: Localizing Anonymous Social Network Users,” being presented at the upcoming ACM Internet Measurements Conference next month, describes how the research team was able to determine the geographical origin of a comment or “yak” and possibly even the person who made the post, thereby making the program susceptible to “localization attacks,” putting the user at risk of being identified.
if a student posted a disparaging remark about a fellow student or a faculty member, “it wouldn’t be difficult” for the victim of the insult to figure out where the offensive commentary was posted from and then pinpoint the probable yakker from there.
more on privacy in this IMS blog